Unique Selling Proposition Examples – Your Personal Path To Prosperity

 

LIKESINTERNETMARKETING.COM"UNIQUE SELLING PROPOSITION EXAMPLES – YOUR PERSONAL PATH TO PROSPERITY"

Not getting results with your content marketing efforts? No one responding to your ads or blog/video content? Here are some personal unique selling proposition examples, which may reveal why you’re not yet seeing the success you deserve in your business…

“What is happening? How are you doing? Good morning, of course. In the new Range Rover, on the way to Internet Profits HQ on this fine morning.

Busy day of coaching today. I’ve actually started a new 12 month, year long coaching. I only opened it up to a small number of people just recently.

The way in which that program begins is that I have a 30 minute session with each individual, as a part of the group. So they have 30 minutes one-on-one time with me on the webinar.

And everyone else is welcome to listen in if they want to, whilst I find out more about where that person’s at. What they’re currently doing and any sticking points right now. And give them immediate implementable advice.

This Is Applicable For Blog, Video, Social Media Content And Also For Advertising Content

That started yesterday. And today’s the second day of that. We’ll round everybody up today in that.

#1 Problem When Starting Content Marketing For Beginners

I want to share with you something that came out multiple times yesterday, in speaking with different people about where they’re at in their business. This is in relation to the content they create and how they create it.

Now this is applicable whether it’s content that you’re just producing, say, for your blog, or for a YouTube channel, or for social media. This is likewise applicable if you’re creating content for advertising. Like, paid ads on Facebook and other platforms. And I want you to think about this as well.

You see, a very common issue many people face is feeling like they don’t have a lot of uniqueness or value to give, that could exceed or be more valuable to the marketplace than other people.

And this especially happens – and I know this happened to me a long time ago – when you’re in the early stages of your business. It is a common theme or feeling for you to think, “Well I’m not really getting anywhere right now. I don’t have any results to speak of just yet. So why would anyone listen to me?”

“I’m Not Getting Results, So Why Would Anyone Listen To Me?”

Y’know, because there are others online – there are many people who are now getting great results. And when you are not yet there, and you compare yourself to others who are getting results… You can almost put yourself into a ‘shell’ and feel like, “I’m not getting results. So why would anyone listen to me? What could I possibly say that would be worth anyone listening to?”

And so, because of that feeling, you end up not actually producing anything. Not pushing yourself to make that first video, to place that paid ad, or to just put yourself out there online – because of those feelings and fears.

Unique Selling Proposition Examples From Clients

When I was speaking to multiple people yesterday, who are in the earlier stages, the same thing kept coming out. I was always able to identify an area for them that is their uniqueness, and their entry point for their messaging to start conveying… I’ll give you a couple of these unique selling proposition examples…

There was one lady I spoke with yesterday who is currently in a full time job, like most people are. Probably everyone pretty much is that’s starting a business. Most people are in a job or are retired.

Getting On Video Can Build A Connection With People, But Doesn’t Mean You Have To

But this lady was in a job, in a particular employment position whereby she felt she was unable at this stage to get herself on video, actually on camera. Because that would then mean she would have to notify her employer, and that may not be a good idea at this stage.

So she saw that potentially as a negative: “Well, I can’t get on video. So is that going to be a drawback? Because everyone tells me you have to get on video because that’s how you build trust.”

And yeah, although there’s aspects to that which are correct. Y’know, getting on video can build a connection and let people see you and know you’re real. But that doesn’t mean you have to.

So actually, we were able to spin that unique selling proposition example in a way that made her uniqueness.

How To Spin A Personal Unique Selling Proposition

For example, I said “Well, rather than hide from that and not discuss it, and just be this person that seemingly isn’t showing themselves, putting that potential opportunity of doubt into the viewers and marketplace…”

All Of A Sudden, A Negative Becomes A Positive

And have them say, “Why does she never show herself? What has she got to hide?” Instead, actually take it on, and say…

“Look, I’m building my business in a position where I’m still employed full time. I’m in a certain type of job, and if I were to get on camera it may cause me issues with my employment. And I’m not yet at the stage where I’m able to leave that job to run my business full time. And so I have to build a business without getting on camera and doing a lot of the conventional stuff that everyone tells us that we need to do.”

You see, now all of a sudden a negative becomes a positive. And I’ll give you one more unique selling proposition example…

Continue reading > Unique Selling Proposition Examples

Tips For Content Marketing: Get Started As A Content Marketer Today

Tips For Content Marketing: Get Started As A Content Marketer Today

Some inspiration and tips for content marketing beginners today. If you think that nobody’s interested in what you’ve got to say, you’re wrong! There’s always an audience that you’re a little bit further down the road from, that will more closely resonate with your story than with any of the big name content marketers out there…

“Well, I’ve got something pretty quick, but pretty awesome – should be pretty helpful for you – that I want to share today.

So yesterday… Y’know, we work with a lot of people. We’ve got a lot of clients, Certified Partners, and customers… And I’ve seen something continually coming up, especially when we’re teaching and advising in certain areas.

Whenever You’re Looking To Get Traffic Online, You Have To Produce Some Form Of Content

Now one of those areas is content creation. Because obviously, whenever you are looking to get traffic online, you have to produce some form of content, right? You are either creating a written content piece, or you’re producing a video piece, or an audio piece…

One Way Or Another, Content Has To Be Created

I remember, if I go way back to the earlier days of my business, I used to have this belief deep inside that I had nothing of value to share. And I also thought, “Why would anyone want to listen to me? There are far more successful people in the world than me. Why would anyone want to listen to little old me?”

Actually I Did Have A Voice, And People Did Want To Hear From Me

And it was only thanks to the advice of a mentor that I got then, that made me believe enough to try this – that I got to actually realise the reality of the situation. That actually I did have a voice, and people did want to hear from me.

You see, one of the things is… You might look at people that are more successful than you, that have better results than you, that seem more confident than you, that don’t seem to worry as much as you do about getting on camera. All that kind of stuff.

So, you see all that – and it can make you have this feeling of, “Why would anyone want to listen to me?” But the reality is that different people are all at different stages in life… On their journey to wherever they’re going, and where they want to be.

I Think This Is An Amazing Way Of Looking At Things

And depending on where you’re at, you can convey certain things, and certain lessons, and certain understandings.

I want you to remember this as one of the best tips for content marketing. I think this is an amazing way of looking at things.

You Are Writing A Page Of Your Book Every Single Day

If your life were a book, and each day were a page, you are writing a page of your book every single day. ‘Cos in every single day, there are 24 hours. And in every single 24-hour period, something is happening in your world and in your life.

It’s Your Experiences That You Are Living, That People ARE Interested In

And so, when it comes down to creating content and putting stuff out there on the Internet, you have all the information you need. Because all the information you need, is being given to you by your experiences in your day-to-day existence.

So whenever you feel like, “I don’t have anything worth sharing.” Or, “I don’t have any value to give.” Or, “Why would anyone listen to me?”… I want you to realise that – it’s your experiences that you are living, that people are interested in.

It’s your experiences, whether good or bad, that people can learn from. And the moment you have enough belief in realising that – at least to give you enough confidence to take that first step, to put that first video online, do that first Facebook Live, that first written post sharing something… That’s the moment things start getting easier.

Gosh, You Would Laugh Your Ass Off, If You Saw My First Videos!

And guess what? I am gonna allay your suspicions, or confirm them… At first you’re not gonna be great. In fact, you may indeed suck – unless you’re one of the fortunate, lucky few that have that natural born ability, Very few people have it though.

I didn’t… Gosh, you would laugh your ass off if you saw my first videos. In fact…

Continue reading > Tips For Content Marketing

The Matrix Advertising Test: Always Be Testing And Advertising

Some creative inspiration today, to always be advertising and getting your message out there. Can you find a new twist or approach you could use in an advertising test? Well, Dean’s got a new video marketing idea that he wants to share with you today, just to get your creative juices flowing…

“Hey, hey! So… I’m in the Internet Profits HQ already, and not in the car on The Drive – and I’ll show you why. We just took a delivery. I had to be here a little early this morning.

Good morning everybody. Welcome to today’s Drive video. Only, I’m not driving. I’m here right now in the Internet Profits HQ. And I’ll show you why in just a second.

Delivery At Dawn For A New Video Advertising Test

You see, I just had to be here early this morning at around about 7:30 am to accept and be here for a delivery that should’ve actually come on Friday of last week. But it didn’t. And I’m gonna show you what we just finally received, and then I’m gonna ask you if you can understand why. Check it out…

Why On Earth Do We Want These Two Old Leather Chairs In Our Offices?

So we got these two old chairs. You’re probably wondering, just like the delivery drivers did – what on earth do we want those old chairs for? Well let me show you something else. Check out our little mascot. He’s got this long leather jacket…. What might it be for?

Well, one of the things that you’re going to see as we go into the new year is some brand new ads from us here at Internet Profits. And this is our first one that we’re going to be using. I’m gonna be dressing up in this stuff. You’re probably going to have a good laugh at me.

The Matrix Advertising Test

But what is it that we’re doing?… We’re recreating a scene from The Matrix. The movie, The Matrix, where Morpheus and Neo sat down opposite each other in those kind of chairs. Both sitting there, and he’s about to offer Neo the blue pill or the red pill.

So we’ve got some awesome stuff lined up for our video marketing, so that we can get our message in front of more of the right people. We’re looking to be more creative, have more fun, create more engaging, more interactive advertising. And this is just the beginning.

We’re getting all of this stuff delivered – we’ve had to search high and low across the country to get these two chairs. And we managed to find two secondhand and get them driven from the other end of the country, and they arrived first thing this morning.

Now just to share a little message about what you can take away from this for your business, and for what you’re doing…

Continue reading > The Matrix Advertising Test

How To Get More Subscribers On YouTube And Boost Your Online Presence

In this new video from The Drive series, “Tips To Help You Grow Your Presence Online & Your Business”, Dean Holland explains how to get more subscribers on YouTube, which also of course includes, how to get more views on YouTube as well. So here goes…

“Over 100 episodes! We recently crossed 100 episodes of The Drive. And not too long ago we crossed 1,000 YouTube subscribers on our channel where we publish these.

How To Get More Subscribers On YouTube

So I want to share today, a few tips that we’ve learned in doing 100 episodes, and getting to a thousand YouTube subscribers to help you grow your presence online and dominate your business.

Good morning everybody, what’s going on. Dean here of course, on the way to Internet Profits HQ here in the UK.

It is around about 7:30 in the morning. Been to the gym a little later than I wanted today. About 10 minutes behind schedule, but still ahead of where I used to be getting up late.

So, as I said in the introduction there, we crossed the 100 episode mark a couple of days ago. And I’ve been analysing like, what’s happened over this time…

How Have I Done It… Got To 1,000 YouTube Subscribers?

I used to never, ever be able to stick to stuff like this content creation for the long term. Because for me, I’m always like… I’m the type of person… I seek instant gratification! Not always a good thing.

But it’s just how I am. I’m just being honest. It’s a flaw of mine. So I found it tough, until I committed to this.

So I want to share with you some tips to help you. Number one, is just get started, right? Just get started. Don’t worry about it being perfect, don’t procrastinate, don’t put it off, don’t worry about being judged.

Some people are gonna like you, some people are not. Welcome to life… and your content is going to be no different.

Those that don’t like you, won’t follow you. Those that do like you, will be more…

Magnetically Attracted To Your Content

…because they’ve got something to follow from you. So, just get started would be my first tip. Tip number two…

Continue reading this on my blog here: How To Get More Subscribers On YouTube

Get 1000 YouTube Subscribers And Make Money For Free In Your Videos

I have some exciting news to share!

So, if you’re following this, or you have been following previous episodes of The Drive, you’ll know that every day I’ve got this filming rig set up in my car. And every day on the way to the Internet Profits headquarters here in the UK, I talk about and document what it is that’s going on in the business, how things are going, and share the lessons that I’m learning along the way.

Well this week we crossed a mile stone when we finally managed to…

Get 1000 YouTube Subscribers

…on our channel. And I want to share some of the things that I’ve learned, and some of the things that we’ve done and tried, that I feel has helped to get 1000 YouTube subscribers. And how we’re now hoping to really start to accelerate that at an even faster pace.

So let me just be clear on a few things. This didn’t happen overnight – this wasn’t an immediate thing. And to be honest, until about 10 days ago we weren’t really doing anything to try and encourage subscriptions on the YouTube channel, encourage people to subscribe.

So I’ll share with you…

What We Did Over The Last 10 Days To Really Accelerate That…

…and fill you in on some of the data and statistics.

So, first things first. You should know that we have now done over 70 episodes. So this one right now is probably I think, episode 72 (but don’t quote me on that, I might be one or two out.)

But we’ve crossed over 70 episodes. Now bear in mind I do these every weekday, Monday to Friday. So I do five episodes a week.

The only reason, for me at least, that I’m able to keep that consistency is because…

I’ve Engineered This ‘Way’…

…where I can create the content without actually having to really go out of my way to do it.

I’m driving to the office anyway, and I’m always planning in my own head what’s going on, or what’s happening. So all I’m really doing is talking to myself here. And you get to kind of be like a fly on the window, if you like.

We’ve done over 70 episodes, right? That equates to Monday to Friday, 70 episodes, what’s that? Like 14, 15 weeks of doing The Drive series.

So it’s taken 14 weeks to reach this point. You could say, “Wow! That’s a long time!” But really…

Continue reading here: Get 1000 YouTube Subscribers

How To Use Webinars To Get Leads And Generate Sales

I was up late doing a webinar last night, selling one of our products. So that’s probably a good thing to speak about actually… How we use webinars in the business to get leads and generate sales.

We’ve been trying something out that’s a bit different. Typically when people do webinars, they will deliver 60 to 90 minutes of content, followed by an offer for 20 or 30 minutes.

Now usually speaking, that offer is normally higher priced. So it’s normally anywhere from $500 to about $2,000.

But one of the things that we’ve been testing out and trying – and it’s still quite early days but…

It Seems To Be Working Pretty Well, VERY Well In Fact

Because we’ve got an entire sales funnel, or an entire collection of products that range from entry $10 products to $100 products and thousand dollar products, five thousand, ten thousand dollar products…

One of my observations over the years has always been that, people that buy from webinars from us in our higher level programs tend to pay more attention to the training and take more action.

And so one of my thoughts was, a few months ago: What would be the difference over time actually…

Selling One Of Our More Entry-Level Products On A Webinar

…and then ascending them through our sales funnel process, through our marketing and follow-up systems?

So what we’ve actually been testing out is actually selling a $97 product on a webinar, and then from there onwards, once they’ve purchased that, then obviously we have our follow up systems in place to ascend them to our premium products, y’know $2,000 and beyond.

And so that’s what we’ve been trying out. And it’s actually been working pretty effectively. Because, whereas when we would sell a two thousand dollar product, we would get usually anywhere between 3% to 6% conversions on the webinar. So nothing huge there, okay?

However with our webinar selling this $97 product…

We’ve Been Converting Anywhere From 16% To 25%

…of people on the webinar, depending on the webinar. So it’s been allowing us to convert quite a significant percentage of our prospects into customers...

Continue reading here: How To Use Webinars To Get Leads And Generate Sales 

Sometimes In Business, Things Take Longer Than Expected

Well, yesterday… If you saw yesterday’s post, you’ll have heard me talking about how we were trying to create about 35 or 40 videos.

Everything was looking great. Everything was going good, and then things that I’d forgot about throughout the day began to come evident. For example, I had two podcast episodes; one of which was with a special guest.

Podcasts are something I’ve not actually spoke about publicly. It’s actually myself and someone else in launches next week. So we’ve actually been doing some episodes. We’re getting a bunch of them ready so that we’re ahead of schedule for the podcast episode release.

So we had two of those, which was basically…

Two Hours Of Yesterday, Gone!

As well as that you’ll remember if you saw it, that Louis, who heads up the coaching division, or the coaching side of things here in the company – it turned out he had to actually leave and get a train around just after 6pm. But he also had a webinar at 4 o’clock to host. My two podcasts were at just before 4pm and then at 5pm ’til 6pm.

So we kind of lost a chunk of the day…

This Isn’t Excuses…

…this is just actual stuff that popped up. So I’m trying to think how many we did.

I think out of like the 35 or so that we really wanted to aim to get done. I think we only managed to… trying to think… I think we probably recorded – I don’t know how many Louis recorded – anyway, it was probably like only 30% of them.

We might have got like, maybe 30-50%. We might’ve got like 10-15 – might’ve recorded 10, but I’ve got about another 5 ready to just jump in and record.

One of the things that took a lot of time was; we were creating a lot of presentations. A lot of them were stood in front of the large screen in the training room in the office.

Everything Just Took A Lot Longer Than We Anticipated

…which sometimes happens right? Often in business, a lot of things that we do, tend to take longer than we think...

Continue reading here: Sometimes In Business, Things Take Longer Than Expected

Creating An Insane Amount Of Content In A Small Amount Of Time

So, we’re doing a lot of filming yesterday and today. Yesterday didn’t quite go to plan with filming.

Put it this way, we have one day today – it’s 8:50am right now, Louis’ got a webinar to do with our clients at 4:00pm and then has to get on a train around about 6:30pm.

So we literally have from 9:00am when we arrive to about 4pm, and in that time we have to create slide presentations and record about 35 / 36 videos for an entire $2,000 certification program.

I don’t know what is going to happen today. The reason we just went to the store is, we need to get everything we need for the entire day right now, so we don’t have to leave the office. We cannot afford to go out for lunch and waste any time later on. So we just had to stop at the store and get some quick microwave meals, some noodles and things.

We’re planning to win… We’re going to get it done… We’ve got to make it happen!

So Today’s Going To Be Wild!

I can’t wait until I can tell you tomorrow, how we got on with this.

But we’ve done some crazy stuff in the past, like we’ve done this 24-hour challenge to come up with an idea for a product, and create it, and make a sale within 24 hours or less.

We did that not long ago. I think this is actually tougher. I think this is going to be a lot tougher. Because of the sheer amount of stuff we’ve got to get done.

Now obviously the good thing is here – the positive – is that we’ve got a whole team. So I haven’t got to personally record and edit the videos – we’ve got Adam who’ll obviously do that. Then we’ve got Chris that can upload them and put them online.

So Louis and I just purely have to focus on getting these videos done. So I want to – it’s probably gonna be quite a helpful thing to share this today – like what is the battle plan to …

Create An Insane Amount Of Content In A Small Amount Of Time

Here’s our plan right. Out of – let’s say we’ve got 35 videos. I don’t know if it’s exactly that but it’s, give or take, about 35 videos.

Now of those 35 videos some of them are actually going to be with a...

Continue reading here: Creating An Insane Amount Of Content In A Small Amount Of Time