Showing posts with label Webinars. Show all posts
Showing posts with label Webinars. Show all posts

Friday, 22 January 2021

Recap And How To Boost Affiliate Marketing Commissions

How To Boost Affiliate Marketing Commissions

In this weekly recap, Dean talks about a way to boost affiliate marketing commissions or increase the sales of any product online. This basically hinges around the customer’s perceptions of value around aspects of the offer that you’re making to them…

“Good day. How are you doing? As you can see, it is the end of the week, which means I’m here in Internet profits HQ. And I want to give you a quick recap of the week behind the scenes here at Internet Profits…

What we’ve been working on, what are the things that we’ve been doing? What have been the main priorities, the progress, the lessons and the learnings, and all kinds of good stuff behind the scenes here?

Two main, big things happened this week, in terms of myself. Last week I was actually away in Greece, and we’ve got plenty of footage over the next week to share with you about that. So I look forward to sharing some of my experiences with you guys.

But now that I’ve been back, I’ve been catching up on some stuff…

Something That You Could Probably Benefit From In Your Business As Well
Something That You Could Probably Benefit From In Your Business As Well

Firstly, this week we actually launched a small, intimate VIP coaching group that was specifically only available for people that are already our Certified Partners. So we offered this to a small group of people. And that actually began this week.

New VIP One-On-One Coaching Group

So how it all kicked off was – we held these group sessions, but everybody got 30 minutes one-on-one time with me. And the thing that I did – the structure that I used – is something that you could probably benefit from in your business as well, if you approach things in this way.

In that 30 minutes, first of all I basically got a complete rundown of where they’re at right now, what their plans are, what their ideas are, strategies, results, or whatever. Whatever was going on. A complete deep-dive into where they are in their business.

Then in the remaining time that we had left… So that took maybe like 15 to 20 minutes let’s just say for each person… Then in the 10 minutes that was left, I gave some immediate, actionable advice that they could go and do – and spend the next few days doing – to see the biggest, most significant progress.

There's Just So Many Things To Do, So Many Things To Think About And Focus On
There’s Just So Many Things To Do, So Many Things To Think About And Focus On

I don’t know about you, but it’s easy to feel like there are a million and one things to focus on. Like, there’s just so many things to do, so many things to think about and focus on. And because of that, we can become almost paralyzed in not moving forwards. You know what I mean?

It’s kind of like you get stuck feeling busy and acting busy. But actually, if you look at where you’re going – are the key areas of your business are moving forwards? The answer is a lot of the times, “Not really.”

And so that’s the big, big takeaway from that – and was what everybody was seeing and learning from, in that environment. Focus on the one or two things that, if you get done this next week is going to have the biggest impact on your income and your business.

So that was a big thing. Another big area that I’ve been focused on this week, which I’m so excited to get out there is…

We Are Working On A Huge, Huge Webinar System And Campaign

When I say huge, I’m literally talking like – we intend to make 10 plus million dollars over the next 12 months with this campaign.

And so we’re putting a lot of work in behind the scenes. We have recruited the services of an awesome copywriter, who’s going to assist with the the crafting of the campaign, the registration campaign, the replay follow-up campaign, He’s gonna hopefully be starting in the next week or so.

I personally been really optimizing and working on the actual presentation. This is a presentation that we took from the last couple of years. It’s something that’s already generated millions of dollars in sales. And we’ve been improving on it, making it even better.

Unquestionably Probably One Of The Best Webinar Sales People In The Industry
Unquestionably Probably One Of The Best Webinar Sales People In The Industry

That’s why we kind of just shut the doors to any affiliates or joint venture partners with it, and we’ve been working on it.

If you don’t know, I’m also in Russell Brunson’s Inner Circle Mastermind group. So I’ve actually had the great fortune of unquestionably probably one of the best webinar sales people in the industry, which is Russell Brunson, consulting with and reviewing and advising on the presentation itself. The hooks, the offer, and all this kind of good stuff.

And we’re in a position right now where, obviously we’ve got to run this again – this latest version. But it is killer! I don’t believe there are many offers out there that are as strong (and actually deliver the results to those who purchase it) as what we have here. I truly, wholeheartedly believe that.

Boost Affiliate Marketing Commissions By Making Your Offer More Valuable

And I think that’s one of big things that I want to just share here as well… If you’re not seeing the results that you’d like in your business. Or if you have an audience already and they’re not buying. Then you need to strengthen your offer. You need to make it more valuable.

You see, whenever anyone’s thinking about buying anything – at least this is how I feel about it, and and how I look at our customers.

Imagine you’ve got a scale, and you’ve got the pivot in the middle. On the left hand side you’ve got the value (product) that you’re offering, then on the right hand side is the value (money) you’re asking them to give you. So imagine you’ve got this pivotable scale – the value you’re offering on the left, the value you’re asking in return on the right.

The Value That You Give Must Outweigh The Value Asked For In Exchange
The Value That You Give Must Outweigh The Value Asked For In Exchange

If people aren’t buying, then often it’s because… If they already have a relationship with you – if you’re building and nurturing your audience, but they’re still not buying… Often it’s because the scale is like this… They feel the value (on the right) that you’re asking them to give you, outweighs the value (on the left) they’ll receive in exchange.

Our job as marketers is to enter a market, make them an offer so good that the scale is heavily tipped down to the left… Where it’s like, up here on the right is the (small) value you’re asking from them. And down here on the left is the perceived (large) value of everything that they’re actually being offered and receiving.

When you tip that scale so much, you have a no-brainer offer on your hands. And one of the best things that anyone can ever do to increase conversions and boost affiliate marketing commissions, is to strengthen their offer.

Way To Boost Affiliate Marketing Commissions

Now what does this mean if you don’t actually control the offer? If you are an affiliate for example? What can you do in that sense when you don’t control the offer? You’re sending traffic to an offer, and you can’t control the actual offer… Obviously assuming that what you’re promoting is a good, solid product. Then what can you do?…

Finish reading > Boost Affiliate Marketing Commissions

Friday, 18 January 2019

Are You Creating Content Marketing Assets In Your Business? Eg. Marketing Webinars?

Are you creating content marketing assets in your business that will work for you for months, even years to come, to get you better results?

Are the things that you’re doing in your business; content that you create, tools that you build or utilize, assets that you create… Are they things that will work for you in your business, long term?

A lot of people create a lot of stuff, and they use it one time, once! And then it just sits there on their computer, never to be used again.

I’ve done it too… And if you think about it, it is absolutely insane! It’s crazy that you’d go through all that work.

Take a marketing webinar, for example. It can take you days, or sometimes weeks to build a high converting webinar presentation. And then people run it once, and then they move on and create something else.

And it’s like, “Why don’t you keep running it?”

One of my mentors, Russell Brunson, was telling me before, how somebody was explaining to him that with stage productions and shows – they take them on tour.

They’ll create a show, and then if it works, and it sells out, and it’s a great show… they will take it on tour, and they will take it around the country.

And sometimes if it’s really popular, then they’ll take it on tour globally!

And it’s the same with your content...

 Continue reading here: Are You Creating Content Marketing Assets In Your Business? Eg. Marketing Webinars?

Monday, 5 November 2018

How To Use Webinars To Get Leads And Generate Sales

I was up late doing a webinar last night, selling one of our products. So that’s probably a good thing to speak about actually… How we use webinars in the business to get leads and generate sales.

We’ve been trying something out that’s a bit different. Typically when people do webinars, they will deliver 60 to 90 minutes of content, followed by an offer for 20 or 30 minutes.

Now usually speaking, that offer is normally higher priced. So it’s normally anywhere from $500 to about $2,000.

But one of the things that we’ve been testing out and trying – and it’s still quite early days but…

It Seems To Be Working Pretty Well, VERY Well In Fact


Because we’ve got an entire sales funnel, or an entire collection of products that range from entry $10 products to $100 products and thousand dollar products, five thousand, ten thousand dollar products…

One of my observations over the years has always been that, people that buy from webinars from us in our higher level programs tend to pay more attention to the training and take more action.

And so one of my thoughts was, a few months ago: What would be the difference over time actually…

Selling One Of Our More Entry-Level Products On A Webinar


…and then ascending them through our sales funnel process, through our marketing and follow-up systems?

So what we’ve actually been testing out is actually selling a $97 product on a webinar, and then from there onwards, once they’ve purchased that, then obviously we have our follow up systems in place to ascend them to our premium products, y’know $2,000 and beyond.

And so that’s what we’ve been trying out. And it’s actually been working pretty effectively. Because, whereas when we would sell a two thousand dollar product, we would get usually anywhere between 3% to 6% conversions on the webinar. So nothing huge there, okay?

However with our webinar selling this $97 product…

We’ve Been Converting Anywhere From 16% To 25%


…of people on the webinar, depending on the webinar. So it’s been allowing us to convert quite a significant percentage of our prospects into customers...

Continue reading here: How To Use Webinars To Get Leads And Generate Sales