Sunday 10 March 2019

Website Conversion Optimization: Warning! This Will NOT Work For You

Here’s how NOT to approach website conversion optimization on your business website or blog, especially when trying to sell anything directly from a web page…

Followed by the best advice to optimize your website for conversions:

“I just read something really dangerous online. I’ve got to talk about it in today’s Drive.

Website Conversion Optimization – A Warning!


Good morning, welcome to another episode of The Drive. It’s Dean here, of course. On the way to Internet Profits HQ here in the UK.

As I just said in the introduction, I read something on social media this morning.

Well, I read a few things – and alarm bells started ringing, and I thought I have GOT to speak about this to you today.

I’ve got to share this, because…

This Could Be Causing So Much Harm To So Many People


…and it’s scary! Let me explain…

So I saw in one of the groups that I belong to this morning, somebody asking a question something along the lines of, “What will work best for website conversion optimization? This, or this?”

Then you had all these people chiming in saying, “Oh, that way would work best. There’s no way the other way is correct, there’s no way that would work.”

And then you had other people saying, “No I’m not sure. I think the other way would work best for website conversion optimization.”

It was very apparent to me, as a bystander, looking in from the outside, that a lot of the opinions being given were from people that were just guessing what they think would work best.

Then something else that I saw, which was based on someone else’s testing (which is great right?) Someone else had done some testing on a certain thing for website conversion optimization.

It was actually on something that they’d added to their website that they thought would increase website conversions. And they were saying…

“I Thought This Would Increase Conversions, But It Didn’t”


So you’ve then got everyone else there commenting, saying, “Oh thanks so much for sharing this, you saved me wasting my time, so I won’t do this.”

And I thought, hang on a minute… This is dangerous! This is scary!

Right, I’ve got one more example, and then I’m going to tell you why this is so scary to me, and dangerous to your business.

Continue reading my post here: Website Conversion Optimization

Friday 1 March 2019

Sense Of Urgency: What If This Was Your Last Day On Earth?

Sense Of Urgency
Here’s why you should act with a sense of urgency in your business, and in your life at all times.

Dean Holland explains here, his realisation that urgency and not putting things off is one of the most critically important lessons in business, and in life…

“Back in the UK and en route to the Internet Profits headquarters.

I just got back, as you’ll know if you’ve been following along, from a ‘Mastermind’ week in the United States.

And I want to share with you today…

The One Big Thing, I Just Can’t Get Out Of My Head


I’m gonna dedicate today’s Drive to the person that actually shared this with me. So let’s do this!

Alright, so it’s Dean here. Welcome on this journey. What a whirlwind week it has been! So many amazing people I’ve just spent the last week with. Learning so much from these people. Loved sharing value with everybody as well, and just ‘Masterminding’ on our businesses.

It’s just incredible, y’know, when you can get yourself around like-minded people that are all passionate about what they do, that are all striving forwards and committed to changing the lives of other people through their products and services that they offer.

And I’ve been thinking these last couple of days since being back;

What Are The Key Takeaways?


Obviously you hear a lot of things, you consume a lot of information at these types of Mastermind events. But the key really is that I’ve learned, is like you almost need to have a filter.

So you’ve got to filter… What stuff you retain, and what stuff you say, “That’s great, but I don’t need to think about that right now. Let’s leave it there and come back to that in future.”

And there’s so much that I am going to be sharing over these next few posts with you. I thought today I’m gonna kick it off with the one big thing that can just be applied by anybody...

Continue reading my post here: Sense Of Urgency