Adapting To Change In Business: Here’s A Business That Failed To Adapt

 

LIKESINTERNETMARKETING.COM"ADAPTING TO CHANGE IN BUSINESS: HERE’S A BUSINESS THAT FAILED TO ADAPT"

Especially online, the importance of adapting to change in business will always be a key factor of your success or failure over time. Also here’s a well known but shocking example of a business that failed to adapt online…

“Good morning my friend, what is happening? How are you doing? Dean here of course, on the way to Internet Profits HQ on this fine, glorious day.

It is 7:26 in the morning right now, and I’m not gonna lie… You can probably tell by the look on my face. I am exhausted! It has been a long week.

Last week I was actually overseas for a week in Greece, in a small island called Kefalonia. I was actually attending a wedding. And we still haven’t pulled all the footage together, so I’ve got plenty still to show you from this.

But nonetheless, I didn’t access my computer, other than maybe to send a couple of emails and communicate with the team a little bit. But I didn’t DO anything. So I’ve now got tons of stuff that I’m catching up on.

We’re really busy at the moment – busy with setting a lot of stuff up. We’re optimising and testing, and doing a lot of things to do with our funnel, and with setting up automated webinar campaigns. Building lots of different things.

It’s Just Been A Bit Of A Pain Adapting To Change In Business Right Now

Changes That Have Affected The Internet Marketing Space

And there’s been a few changes that have been happening in the internet marketing space that have caused a few little snags along the way.

For example, the first one that comes to mind is Google recently making changes to to their their Google Chrome browser. Meaning that they have stopped allowing auto-playing videos to auto-play. And y’know, there’s people trying to find workarounds for this I think. There are a few different solutions cropping up, which may or may not be any good.

So it’s just been a bit of a pain. Just obviously adapting to change in business. And a few other changes that are kind of occurring right now…

Facebook have been making changes… For example, they have been getting rid of a few things, such as their Audience Insights tool – which now no longer exists (*). Which is a real shame because it was really helpful.

(*) Note: Facebook Audience Insights is still there of course. But in back 2018 when Dean was recording this content, Facebook removed the ability to analyse custom audiences from customer data or from the Facebook Pixel due to user privacy concerns.

When Online Platforms Make Changes, Our Products About Them Stop Making Sense

And y’know, it’s such a pain-in-the-ass when a lot of this kind of stuff changes! It’s not just that you lose it… It’s that a lot of the products that you create – the trainings, tutorials and the advice you give people – centres around some of the stuff that you’ve been using yourself, and are familiar with.

So when this stuff goes, it’s not only a drawback for your own business – in the sense of your usability and the utility of that particular tool or service when things change. But additionally, if you’ve got products about them, then all those products no longer make sense. People try to follow them, and the stuff’s just not there.

Online Platforms, Services And Tools Are Completely Outside Of Your Control

Needless to say, I think this raises an important point… That you have to be – when you’re running a business, particularly in an online space where there are lots of online platforms, services and tools that you use, which are completely outside of your control…

You have to be open and willing to adapting to change in business – you have to be willing to adapt. You have to be willing to make alterations. And be willing to not just moan about it.

You Have To Be Willing To Adapt When You’re In Business. You HAVE To, Right?

Y’know, me talking about it now… It’s not, “Ah, my life’s falling apart! Google stopped this. And Facebook have changed that. Now the world’s gonna end!” This is not moaning. It’s like, “Oh, this change is happening right now. That’s a bit crappy for these reasons. So I have to adapt.”

And that’s really the message of the video… You have to be willing and able to adapt, when you’re in business. You HAVE to, right? Because times change. Things change. Particularly I can say here at Internet Profits – sometimes we’ll completely switch. Like, we’ll be doing stuff, and all of a sudden priorities change.

It’s an exciting environment to work in, and operate in. I remember when I used to be in jobs that I hated. You show up every day, and every day is the same. You’re just like a robot. It’s like ‘do this-do that’ robotic, y’know.

Whereas here, although we’ve got certain tasks that are kind of like that. I think that’ll always be the case. But there’s a lot of excitement when we’re thinking of new plans, projects and different things that we’re doing. Different videos, different approaches, different concepts, different products… It’s very exciting to me and the rest of the team as well.

Don’t Get Caught In The Past – Adapt With Changes In Online Business Into The Future

But it also brings an element of madness, because you have to be willing to adapt and switch quickly and constantly in the moment – adapting to change in business. The amount of times where we’re like, “Right, we’ve got to stop – we’ve gotta do this.” y’know?

Adapting To Change In Business And An Example Of A Business That Failed To Adapt

So you’ve got to be willing to adapt. Don’t hang on to anything like it’s gonna be there forever. Be willing and able to move fast, adapt fast. Don’t get caught in the past.

Adapt with the changes – adapt into the future. It’s always gonna be this way. The amount of changes that I’ve encountered over the last decade and more, operating with an online business on the internet. It’s phenomenal!

And if you don’t adapt, then you cease to exist. It’s as simple as that.

Here’s That Example Of A Business That Failed To Adapt To Change Online

Here’s a popular example of a business that failed to adapt to change online… Look at Blockbuster for example. They now cease to exist. I think I read that Blockbuster had the opportunity to buy Netflix a long, long, time ago – and they didn’t!!…

Finish reading > Adapting To Change In Business

Unique Selling Proposition Examples – Your Personal Path To Prosperity

 

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Not getting results with your content marketing efforts? No one responding to your ads or blog/video content? Here are some personal unique selling proposition examples, which may reveal why you’re not yet seeing the success you deserve in your business…

“What is happening? How are you doing? Good morning, of course. In the new Range Rover, on the way to Internet Profits HQ on this fine morning.

Busy day of coaching today. I’ve actually started a new 12 month, year long coaching. I only opened it up to a small number of people just recently.

The way in which that program begins is that I have a 30 minute session with each individual, as a part of the group. So they have 30 minutes one-on-one time with me on the webinar.

And everyone else is welcome to listen in if they want to, whilst I find out more about where that person’s at. What they’re currently doing and any sticking points right now. And give them immediate implementable advice.

This Is Applicable For Blog, Video, Social Media Content And Also For Advertising Content

That started yesterday. And today’s the second day of that. We’ll round everybody up today in that.

#1 Problem When Starting Content Marketing For Beginners

I want to share with you something that came out multiple times yesterday, in speaking with different people about where they’re at in their business. This is in relation to the content they create and how they create it.

Now this is applicable whether it’s content that you’re just producing, say, for your blog, or for a YouTube channel, or for social media. This is likewise applicable if you’re creating content for advertising. Like, paid ads on Facebook and other platforms. And I want you to think about this as well.

You see, a very common issue many people face is feeling like they don’t have a lot of uniqueness or value to give, that could exceed or be more valuable to the marketplace than other people.

And this especially happens – and I know this happened to me a long time ago – when you’re in the early stages of your business. It is a common theme or feeling for you to think, “Well I’m not really getting anywhere right now. I don’t have any results to speak of just yet. So why would anyone listen to me?”

“I’m Not Getting Results, So Why Would Anyone Listen To Me?”

Y’know, because there are others online – there are many people who are now getting great results. And when you are not yet there, and you compare yourself to others who are getting results… You can almost put yourself into a ‘shell’ and feel like, “I’m not getting results. So why would anyone listen to me? What could I possibly say that would be worth anyone listening to?”

And so, because of that feeling, you end up not actually producing anything. Not pushing yourself to make that first video, to place that paid ad, or to just put yourself out there online – because of those feelings and fears.

Unique Selling Proposition Examples From Clients

When I was speaking to multiple people yesterday, who are in the earlier stages, the same thing kept coming out. I was always able to identify an area for them that is their uniqueness, and their entry point for their messaging to start conveying… I’ll give you a couple of these unique selling proposition examples…

There was one lady I spoke with yesterday who is currently in a full time job, like most people are. Probably everyone pretty much is that’s starting a business. Most people are in a job or are retired.

Getting On Video Can Build A Connection With People, But Doesn’t Mean You Have To

But this lady was in a job, in a particular employment position whereby she felt she was unable at this stage to get herself on video, actually on camera. Because that would then mean she would have to notify her employer, and that may not be a good idea at this stage.

So she saw that potentially as a negative: “Well, I can’t get on video. So is that going to be a drawback? Because everyone tells me you have to get on video because that’s how you build trust.”

And yeah, although there’s aspects to that which are correct. Y’know, getting on video can build a connection and let people see you and know you’re real. But that doesn’t mean you have to.

So actually, we were able to spin that unique selling proposition example in a way that made her uniqueness.

How To Spin A Personal Unique Selling Proposition

For example, I said “Well, rather than hide from that and not discuss it, and just be this person that seemingly isn’t showing themselves, putting that potential opportunity of doubt into the viewers and marketplace…”

All Of A Sudden, A Negative Becomes A Positive

And have them say, “Why does she never show herself? What has she got to hide?” Instead, actually take it on, and say…

“Look, I’m building my business in a position where I’m still employed full time. I’m in a certain type of job, and if I were to get on camera it may cause me issues with my employment. And I’m not yet at the stage where I’m able to leave that job to run my business full time. And so I have to build a business without getting on camera and doing a lot of the conventional stuff that everyone tells us that we need to do.”

You see, now all of a sudden a negative becomes a positive. And I’ll give you one more unique selling proposition example…

Continue reading > Unique Selling Proposition Examples

Drive More Traffic To Your Website: Start Using This Strategy

 

LIKESINTERNETMARKETING.COM"DRIVE MORE TRAFFIC TO YOUR WEBSITE: START USING THIS STRATEGY"

When you want to drive more traffic to your website, are you following a tried and tested strategy? Starting from scratch to drive traffic to your website can a daunting and expensive (in time and/or money) challenge. Dean Holland reveals his best website traffic strategy tips here…

“Good morning my friend, it is Dean here, and welcome to today’s Drive. Now as you can see, definitely not in the car today. I am here at Dean Holland HQ, not Internet Profits HQ, here in my back yard.

Now I want to talk to you about website traffic this morning. Y’know it’s one of those subjects that everyone’s like, “Oh, if only I could get more traffic to my website, I would be rich and all my problems would be solved.”

Today we’re not gonna get into all that. But let it be known that there are certain things you must have in place before you can even think about how to drive more traffic to your website.

I’m talking about having a high converting sales process, and a solid and consistent way to capture your traffic onto your list and follow up with them. But anyway we’re not going to talk about those areas today.

My Free Book Explains All This In Much More Detail…

By the way, if you want to learn more about all of that, then right now you can grab a free copy of my book “The Iceberg Effect” if you just cover the shipping. And it goes into all of this in much detail, for affiliate marketers.

But today I want to talk about website traffic, okay. There’s a saying…

“All Traffic Is Not Created Equal”

And it’s absolutely true. There is a reason that some people try, for example, email buys (aka solo ads) and they don’t get sales. There’s a reason some people try Facebook Ads and they don’t get sales. And there’s a reason people do banner ads and don’t get sales.

There are many people who do many kinds and forms of website traffic generation. And some people make it work, and some people don’t.

Now does that mean that those traffic sources don’t work? Y’know, if I had a dollar for every time I’ve read or heard somebody say, “Oh, Facebook Ads don’t work!” It’s absolutely ridiculous.

These platforms work. All advertising strategies, in this sense, work. It’s normally people’s follow-up that is lacking. But anyway, today’s not about that.

So I want to talk about the fact of, like, when it comes down to how to drive traffic to your website… How do you actually get started? How do you actually get things going?

Set A Goal Of How Many Visitors To Your Website You’re Aiming To Get Each Day

You see, when you’re first getting started, I truly believe that you should set yourself a goal of how many visitors, how many clicks to your website you’re aiming to get each and every single day.

For example, you might say, “Right, my daily target is to get at least (I don’t know) 20, 30, 40, 50 people a day.” Don’t go too crazy too soon, because you’re gonna set yourself up for disappointment if you don’t achieve it.

So maybe you say, “Right, my goal is to start getting 10 clicks a day on to my website, or through my affiliate link.” Now when you’re achieving that, then you start upping it, right? Now I’m aiming for 20, I’m getting 10 visitors, now I’m going for 20.

Because to be honest, just posting on social media alone, having a strategy like social media posting, posting on Twitter or Facebook – you could probably easily start getting ten people a day clicking your links.

Start Using This Strategy And Drive More Traffic To Your Website

So I think setting yourself a goal like 20 or 30 clicks or visitors a day to your website, would be something that I’d be looking to do. And then you need to be really be going out there and working your strategy, whatever that might be might be, every single day, okay?

The Biggest Problem People Have Is They Don’t Stick At Stuff Long Enough

Whether you’re doing Facebook advertising, whether you’re doing any kind of paid ads. Or “free” – like time-invested methods right? Set yourself a goal of what you’re doing, okay?

And just keep at it every day, and say, “Right how many did I get yesterday? I only got 16. So today I need to either do more of that, because I was getting some clicks. Or I need to figure out if there’s something better I can be doing that would work more effectively.”

But stick at it. The biggest problem people have is they don’t stick at stuff long enough.

Take me for example. Recently I started from scratch…

Continue reading > Drive More Traffic To Your Website

Affiliate Marketing Beginners Quick Start Challenge

 

LIKESINTERNETMARKETING.COM"AFFILIATE MARKETING BEGINNERS QUICK START CHALLENGE"

Dean’s 2020 Black Friday Offer for affiliate marketing beginners finally opens it’s doors…

This brand new LIVE “Quick Start Challenge” kicks off on December 8th 2020. And is the perfect start-up action plan for affiliate marketing beginners. Or those who have tried and failed in the past with affiliate marketing.

Here’s Dean…

QUICK QUESTION… If you could get mentored by me and my team live online so you can get everything you need in place to win at affiliate marketing in just 7 days… For less than $100… Would you be interested?…

“Hey, this is Dean Holland here. And if you’re reading this, let me just warn you ahead of time – I’ve kind of messed up, in a way. Let me explain…

As you can see, this is not one of those slick, professional, fully detailed, beautifully illustrated sales pages.

And the reality is, I had the full intention of going all out to build an incredible offer, promotion, sales page, video… All that kind of stuff, to try and get as many people as possible to buy this offer.

Black Friday Plan For The Affiliate Marketing Beginners Quick Start Challenge

Truth is… I got incredibly busy. We’ve got so much stuff going on, that I just ran out of time. And now here we are, after Black Friday, and I thought to myself, “Well, I’ve missed the boat. I can’t make a special offer now.”

But somebody just mentioned, “Look, why don’t you just tell people what you’ve got? Forget about all the fancy pants stuff, and just tell them this incredible offer you’ve got. And I’m sure some people will absolutely not want to miss out.”

So here we go…

Starting On December 8th 2020, We’re Hosting Our Brand New Quick Start Challenge…

This is a live 7 day challenge for anyone who wants to start and launch their affiliate marketing business in just 7 days.

Now I’ve got a few notes here – so let me just grab these – and I’m going to tell you exactly what we’ve got planned.

Like I say, this is a 7 day challenge for affiliate marketing beginners, where I’m going to basically take you from the ground up. I’m gonna explain everything you need to know. And then help you over the 7 days to get everything in place that you need to do. So that, within 7 days, you’ll have everything set up and ready to go.

Have Your Entire Affiliate Marketing Business Operational Up And Running Before Christmas

Then basically you’ll be in a position, before Christmas even arrives this year, to have your entire affiliate marketing business operational, up and running, so you can drive traffic and start earning commissions.

So to do that, we’ve got a 7 day challenge to take you through. This is a LIVE 7 day coaching. So every day, for 7 days starting December 8th 2020 (excluding the weekend) we will be inviting you to to join us on a live coaching call. This will be hosted by myself, Dean Holland, and I have a couple of other people on my coaching team joining us to help you in specific areas.

So, day one – we’re calling this…

Day 1: Laying The Foundations For Success

This is where we’re going to explain everything you need to know. We’re going to lay those foundations.

Why is it that most affiliate marketers are stuck and struggling today? Why is it that most people who are trying, not only don’t build a full time income, don’t get any commissions or sales at all?

I’m going to explain why traditional affiliate marketing is dead, and what the best new way is to do things. And we’re going to basically make sure that you are ready to hit the ground running, before day 2 which moves into…

Day 2: Deploying Your List Building Engine

Now I don’t think there are any secrets around what that topic might be. It’s all about email list building.

But we’re going to do things in a very specific way. You see, having now been building email lists since 2008, I’ve learned a few things and I’ve seen many things shift.

And today, we use a way that I call, like, this ‘triple-tiered’ approach. It’s essentially a way of getting paid to build your list, and it works incredibly well.

I’m Going To Give You The ‘Done-For-You’ List Building Engine

Not only are we going to explain it to you, we’re also going to hand you the templates. So I’m going to give you the ‘done-for-you’ list building engine, and then we’re going to walk you through some simple steps to connect the dots, plug it in, and get it up and running.

So even if you’re not technical at all – I’m not going to be expecting you to do anything mega-complex. It’s going to be very, very simple – very step by step. And by the end of day 2, you’ll be fully equipped and ready to build your list.

Oh, and by the way, before I forget… I’m also going to give you a lead magnet, specially made by me, for you to be able to give away for free to build your list. So you really will have everything you need in place by the end of day 2.

So having now moved into day 3, we call this…

Day 3: The Automated Sales System

Now there are very specific things that you can put in place, as you build your list, that basically means that every individual who joins your list automatically hears from you, automatically gets emails from you…

And when we put things in place in the right way (which I’ll guide you through), it enables you to be making an income – generating commissions – without actually doing anything further yourself.

Automated Process Generates You An Income 24 Hours A Day, Even When You’re Sleeping

So this is – and I hate to sound kind of like a cliché, or use any hype terminology – but ultimately, this really does allow you to generate an income 24 hours a day, even when you’re sleeping. Because it will be fully set up to be an automated process.

So by the end of day 3, you’ll have laid all the foundations for success. You will have your list building engine in place. And you’ll now have your automated sales system in place.

Day 4, we’re going to talk about multiple streams of income.

Day 4: Multiple Streams Of Income

One of the great benefits for affiliate marketing beginners is that you can create, and add in, and build in, multiple income streams from different promotions, different offers, different companies, into your business.

I myself, for example, have earned tens of thousands of dollars in commissions from Clickfunnels. I recommend another tool that earns me over $3,000 a month, that I just started promoting three months ago – and it’s already at $3K a month. I’ve received a cheque for between $100 and $200 every single month since 2009 from another promotion.

One Simple Free Strategy To Start Getting Traffic Without Spending Any Money On Paid Ads

All these added together can create a fantastic income and business for you. So I’m going to help you do the same.

Day 5, it’s time to turn on the ‘traffic tap’.

Day 5: Turn On The Traffic

So I’m actually bringing in one of my very own Certified Partners and student on our coaching team for this session.

Because 11 months ago, he actually lost his day job. He wasn’t making any income online. Didn’t really know what he was doing, Made a ton of mistakes like many people starting out.

And today, he no longer has a day job – he didn’t have to go back to a day job – and he earns between three and four thousand dollars a month.

He’s done it all using one single, simple free traffic generation strategy. And I’ve persuaded James to come and actually share this with you. He’s gonna actually teach you this live, so you can start getting traffic without spending any money on paid ads…

Continue reading > Affiliate Marketing Beginners