Unique Selling Proposition Examples – Your Personal Path To Prosperity

 

LIKESINTERNETMARKETING.COM"UNIQUE SELLING PROPOSITION EXAMPLES – YOUR PERSONAL PATH TO PROSPERITY"

Not getting results with your content marketing efforts? No one responding to your ads or blog/video content? Here are some personal unique selling proposition examples, which may reveal why you’re not yet seeing the success you deserve in your business…

“What is happening? How are you doing? Good morning, of course. In the new Range Rover, on the way to Internet Profits HQ on this fine morning.

Busy day of coaching today. I’ve actually started a new 12 month, year long coaching. I only opened it up to a small number of people just recently.

The way in which that program begins is that I have a 30 minute session with each individual, as a part of the group. So they have 30 minutes one-on-one time with me on the webinar.

And everyone else is welcome to listen in if they want to, whilst I find out more about where that person’s at. What they’re currently doing and any sticking points right now. And give them immediate implementable advice.

This Is Applicable For Blog, Video, Social Media Content And Also For Advertising Content

That started yesterday. And today’s the second day of that. We’ll round everybody up today in that.

#1 Problem When Starting Content Marketing For Beginners

I want to share with you something that came out multiple times yesterday, in speaking with different people about where they’re at in their business. This is in relation to the content they create and how they create it.

Now this is applicable whether it’s content that you’re just producing, say, for your blog, or for a YouTube channel, or for social media. This is likewise applicable if you’re creating content for advertising. Like, paid ads on Facebook and other platforms. And I want you to think about this as well.

You see, a very common issue many people face is feeling like they don’t have a lot of uniqueness or value to give, that could exceed or be more valuable to the marketplace than other people.

And this especially happens – and I know this happened to me a long time ago – when you’re in the early stages of your business. It is a common theme or feeling for you to think, “Well I’m not really getting anywhere right now. I don’t have any results to speak of just yet. So why would anyone listen to me?”

“I’m Not Getting Results, So Why Would Anyone Listen To Me?”

Y’know, because there are others online – there are many people who are now getting great results. And when you are not yet there, and you compare yourself to others who are getting results… You can almost put yourself into a ‘shell’ and feel like, “I’m not getting results. So why would anyone listen to me? What could I possibly say that would be worth anyone listening to?”

And so, because of that feeling, you end up not actually producing anything. Not pushing yourself to make that first video, to place that paid ad, or to just put yourself out there online – because of those feelings and fears.

Unique Selling Proposition Examples From Clients

When I was speaking to multiple people yesterday, who are in the earlier stages, the same thing kept coming out. I was always able to identify an area for them that is their uniqueness, and their entry point for their messaging to start conveying… I’ll give you a couple of these unique selling proposition examples…

There was one lady I spoke with yesterday who is currently in a full time job, like most people are. Probably everyone pretty much is that’s starting a business. Most people are in a job or are retired.

Getting On Video Can Build A Connection With People, But Doesn’t Mean You Have To

But this lady was in a job, in a particular employment position whereby she felt she was unable at this stage to get herself on video, actually on camera. Because that would then mean she would have to notify her employer, and that may not be a good idea at this stage.

So she saw that potentially as a negative: “Well, I can’t get on video. So is that going to be a drawback? Because everyone tells me you have to get on video because that’s how you build trust.”

And yeah, although there’s aspects to that which are correct. Y’know, getting on video can build a connection and let people see you and know you’re real. But that doesn’t mean you have to.

So actually, we were able to spin that unique selling proposition example in a way that made her uniqueness.

How To Spin A Personal Unique Selling Proposition

For example, I said “Well, rather than hide from that and not discuss it, and just be this person that seemingly isn’t showing themselves, putting that potential opportunity of doubt into the viewers and marketplace…”

All Of A Sudden, A Negative Becomes A Positive

And have them say, “Why does she never show herself? What has she got to hide?” Instead, actually take it on, and say…

“Look, I’m building my business in a position where I’m still employed full time. I’m in a certain type of job, and if I were to get on camera it may cause me issues with my employment. And I’m not yet at the stage where I’m able to leave that job to run my business full time. And so I have to build a business without getting on camera and doing a lot of the conventional stuff that everyone tells us that we need to do.”

You see, now all of a sudden a negative becomes a positive. And I’ll give you one more unique selling proposition example…

Continue reading > Unique Selling Proposition Examples

Do Facebook Ads Work? Be Extra Careful Who You Listen To

I literally saw probably one of the most stupid comments (on the subject of do Facebook ads work?)… And it was backed up with the most idiotic responses as well, yesterday, on Facebook. I’ve got to talk about this today.

Good morning, welcome to another episode of The Drive.

I just came out of the store, picking up some orange juice, and this lady comes in with a young kid.

And Y’know, It Was Awesome!

I was behind her waiting to pay for the orange juice, and she was so upbeat with the guy in the store. She was like, “Hey Bobby!” (I assume that’s his name otherwise she was just making it up.)

She was like, “How are you?” “Have a great day!” And then she left, and I was like y’know – not many people are that happy in the morning. That is awesome!

However… So yesterday, I literally saw…

One Of The Most Stupid And Idiotic Statements

…damaging, potentially damaging statements, for people to read on social media, on Facebook yesterday.

And rather ridiculously and unfortunately, it was also backed up by a whole bunch of other people commenting – agreeing with the statement!

So I’ve got to talk about that, this morning.

The statement was, “Paid advertising on Facebook does not work. I’ve tried everything and it just doesn’t work. So don’t waste your money.”

And I Was Like… “What!?”

You’re literally making a statement in a place, in a social environment, where your words can impact others beliefs, and feelings, and thoughts… And you’re making a statement that’s not just untrue, but complete nonsense…!

Continue reading on my blog: Do Facebook Ads Work?

A Different Way To Build An Audience On Facebook

Today we’re going to be talking about an unusual way to build an audience on Facebook. I’m just going to focus in on one thing we’ve just been talking about – different ways, different campaigns, and different things that we can do to…

Build An Audience On Facebook

…and create anticipation, create curiosity around a launch that we’ve got coming up later this month, called Quick Start Challenge.

If you’ve been following along with The Drive, you’ll know that there’s several projects that are going on right now. Which is why some days you’ll tune in and I’ll be talking about The Perfect Offer, which is a brand new funnel and product we’ve created, that we’re just in the testing phase of… driving traffic to, optimising the funnel, before we open it up to our Certified Partners who can then use that in their businesses.

In addition to that, we’ve also got the Quick Start Challenge launch coming up. I could actually reel off tons of stuff.

We’ve Got A Brand New Members Area

…brand new certification program, we’ve got so many projects.

But the awesome thing is, is that I’ve now built the foundation in the company to facilitate being able to manage multiple projects and have them come to fruition fast, y’know – executing fast!

And so what I guess I want to really talk about here, which is one of the things that we were just focused on in our conversation before I hit record, was

Using A Chat Bot With Facebook Ads

If you don’t know what that means, a chat bot is essentially – you can set up a particular software (I think there’s a few different things out there right now) but the one that we particularly were just discussing was a software called ManyChat...

Continue reading here: Build An Audience On Facebook

Testing Facebook Traffic With Facebook Live Ads

If you’ve been following along, you’ll know that we are in the in the trenches right now…

Testing Our New Sales Funnel

…which is for an offer called, “The Perfect Offer”. This is basically a 60 to 65 minute training loaded onto a USB stick, and it goes out with some awesome bonuses, in an amazing package and all that good stuff.

We had a bit of a delay. I don’t if I mentioned this on previous episodes in the last day or so. But we had some delays because I did my first Facebook ad which actually was a video, well actually was a Facebook Live. So I did a Facebook Live talking about…

The Only Three Ways To Grow A Business, Which Are:

• Get more customers.
• Sell more to your customers at the point of sale.
• Generate repeat custom, so bring your customers back at some future date to buy more product.

And so I did a Facebook Live about that. And then at the end, there was a call to action to grab a copy of The Perfect Offer. So it was a way of leading people into that sales funnel. And then I basically set up a Facebook Ad promoting that Live.

Now the problem was – whatever it is – I don’t really know what it was – they haven’t told me at this stage… But there was…

Something That Triggered An Automatic Disapproval

…because it just happened literally within a couple of minutes – so there’s no way it was a manual thing.

So I appealed it. I’d set up four different ads through Facebook, all promoting the same video ad, but targeting different people and different placements – so y’know, mobile and desktop with different targeting options – and got disapproved.

And that happened (I probably have mentioned this on a Drive) on Friday was it? Thursday or Friday of last week.

The Crap Thing Was…

…it actually took Facebook four days to get back to me from my appeal. I appealed it straight away, because I was certain there wasn’t anything wrong. Then it took them four days, until yesterday afternoon to get back to me. And as suspected (or as hoped, should I say) they basically did a manual verification and they confirmed that it wasn’t against their policy.

So my ads went active yesterday afternoon and now the ad is...

Continue reading here: Testing Facebook Traffic With Facebook Live Ads

Filming Facebook Ads Setup Live And Testing To Scale Up

We’re doing internal testing and optimization this week and continuing next week, for a current offer, brand new offer that nobody’s seen yet called “The Perfect Offer“. Which is a training that goes out on on a 4Gb USB stick – it goes out in the mail.

In fact one of things I’m doing today, once we’ve done filming this morning, this afternoon what I’ll be doing is…

Setting Up Some Facebook Ads

So if you saw my earlier post, you’ll have heard me talking about how I was trying to decide which path to go with our traffic strategy. Meaning, would I do email buy traffic / solo ad traffic first, or Facebook Ads first, or both, or what would I do?

And I was leaning initially towards solo ads. But I’m actually going to get on and do both. The reason being is, I’m just not a hundred percent convinced that solo ad traffic is the best for this offer because of how it’s currently set up. But because of that, one of the things I did the other day, and one of the things we started looking at, was…

A Survey Squeeze Page

So we can drive different types of traffic, I believe, more successfully to a survey page. Then segment them based on the responses they give. So solo ad traffic took a bit of a backseat just for a couple of days while we get that set up. And as I say, this afternoon I’m going to do some Facebook Ads setup – set up some ads, so we can start those running.

One of the cool things that I’ll be doing today for our Certified Partners; while setting up my Facebook Ad, I’m basically just going to hit record and live-stream the entire process from start to finish. So I’m not editing, it’s not producing a training, or a product for the public.

But one of the cool things for our Certified Partners, is really getting to see what we do and how we do it, to drive traffic, so that they can…

Continue reading here: Filming Facebook Ads Setup Live And Testing To Scale Up