Recap: Taking Risks In Business And Adapting to Change

 

LIKESINTERNETMARKETING.COM"RECAP: TAKING RISKS IN BUSINESS AND ADAPTING TO CHANGE"

Several things covered here today by Dean – recapping recent events and topics. How, as we get older, taking risks in business can change for the worse if we let it. Focusing on one main thing at a time. Being transparent about the goals our company, Internet Profits, has for its customers. And the repercussions of the FTC action against MOBE…

“What is happening, my friend? How are you doing? I hope you’ve been having a fantastic week. So today, we’re gonna have a recap. But just before we get into that, I want to share a story…

Something I don’t really talk about – there’s no reason to – and not a lot of people probably know this about me… But I’m an only child – no brothers or sisters. And because of that reason, I’ve not spent a lot of time around kids.

Like, I wasn’t raised around any brothers or sisters, I have a pretty small family, and nobody that I see in my family has kids. And up until the last couple years, none of my close friends have had children.

So I was with one of my best friends from school not long ago, and he has a kid now, a young child, a toddler. I was observing him, and something funny happened. He wasn’t hurt, so therefore I can say it’s funny…

We’ve got this large long leather sofa, y’know one of those sofas that are in an L shape. And the kid got up onto the sofa, and he was stood there with his hands up against the back and sofa just standing.

Younger People Don’t See Risk Until They’ve Been Warned Of It, Or Hurt

All of a sudden he turned, and he just starts walking along the sofa. Nothing wrong with that, right? He’s walking and he’s coming towards the edge – and he just keeps walking, as if it’s going to carry on, as if there’s no edge. Just keeps walking!

And obviously like, boom! Falls straight off. I’m watching and I’m like, “What!?” To me that made no sense. Obviously those of you with children, grandchildren, friends with children – you’re probably like, “Dean, that’s so normal.”

So I’m looking at this and I’m thinking… That kid saw zero risk in walking off the edge of that sofa. And as I’m thinking about this, I’m realizing that obviously when you’re younger – and logical common sense tells us – that you don’t see risk until you’ve necessarily been warned of it, or hurt.

Like when you’re young, your parents will stop you putting your hand in a fire because THEY know you’ll get burned. YOU don’t. You’ve not had that experience – you play with fire, you get burned. When you first get a puppy or a young dog, and it’s not had the experience… It doesn’t know about the dangers of roads and vehicles… So you have to train the dog to come to heel, or sit at the edge of the sidewalk before you cross.

Re-Learn The Skill Of Taking Risks In Business

And so this comes back to my recap… I was talking previously about what is your tolerance for taking risks in business. You have to be willing to take risks. And I remembered seeing this not long ago, and it reminded me of what we were talking about before… Which is tolerance of taking risks in business, and being willing to take risks on yourself to get where you want to be.

If you think back to when you’re younger, you didn’t have any issues with risk because you didn’t know of the dangers. The older we become, the more times we’ve been hurt, the more aware of risk we become. And actually for a lot of people, the less tolerant to risk we become, because our natural DNA is to protect us from being hurt, right?

Anyway, just an interesting fact – something to ponder… Moral of the story; you need to get back to a time in your mind when you were less scared of being hurt, and become more willing to take risks in business. So risk tolerance was one of the things we spoke about recently.

Focus On Getting One Main Thing Done This Week, And Business Should Be Fun

Another thing, obviously big news – MOBE being sued by the FTC.

Other news, what’s been happening, geez – busy, busy week in lots of different areas. We are on week two of a 12-month coaching that I’m doing with some of our Certified Partners now. That’s going great – really enjoying seeing people progress.

The moral of the story from that is; focus on one main thing which, if you get that done this week, you’ll progress more than if you spread yourself over all the million and one other things that you could choose to do.

Last time out we actually spoke about how and why building a business should be fun, right? And that video was really well received. I had a few people comment to me on social media about that video, saying it was one of my best. So definitely check that out if you missed it.

Transparency In Our Business At Internet Profits

In that one, I was also talking about transparency in business. And I actually detailed our entire process that we look to take people through. All the way from having no business, up through each stage, and the different programs which we offer that can take people through those stages.

From learning skills and promoting other people’s products first, while you learn to do advertising, building an audience, and following up. Learning those key skills. Then through to being able to build a sustainable full-time income doing that.

And then leveraging those skills that you’ve now mastered, to be able to create your own products. So you can further serve more people, and grow and scale your business.

Taking You From Zero Through The Exact Path I Followed, Without The Trial And Error

Then to be able to build your own sales funnels, leading to premium programs and high ticket offers, where you can truly help people and multiply your profits massively. Finally leading to a ‘Mastermind’ group that we have, which costs tens of thousands a year.

And so we’ve got this full progression process. Taking someone from zero, through the stages of building their businesses. It’s the exact path that I followed over the last ten years. Only our goal is to condense that period of time down.

I did a lot of trial and error, lost a lot of money along the way. And now, having done it for ten years, I know the path. And so, that’s the path we lay out. You’re gonna see us publishing a lot of videos about all of this going forwards...

Finish reading > Taking Risks In Business

How To Start And Build An Online Business From Scratch For Beginners

 

LIKESINTERNETMARKETING.COM"HOW TO START AND BUILD AN ONLINE BUSINESS FROM SCRATCH FOR BEGINNERS"

After a difficult period of time recently in the online business education industry, Dean Holland gives his thoughts on how to start and build an online business from scratch. He also points to a specific resource designed to free up affiliate marketing beginners to have fun and enjoy building their online businesses…

“Good morning my friend, I hope you’re well. It’s Dean here of course. This has been a rather serious time hasn’t it. So let’s lighten the mood here, in today’s episode of The Drive.

Companies being closed, FTC, widespread panic in the industry, everybody losing out. And yeah, I’m not gonna try and sugar coat that there’s obviously major shockwaves going through the industry. With many people potentially losing out on a lot right now. It’s a very scary situation for a lot of people.

But… I don’t want to focus on that right now. You see, we’ve focused on that quite a bit recently, and I know there’s a lot of people facing scary times. However I want to just switch gears for a moment.

I want to talk about the other side of what people don’t tend to focus on enough. Because… And I know what it’s like, right? I’ve been there, when you’re trying desperately to start and build an online business and things aren’t going your way.

Building A Business Should Be Fun, And The Work You Have To Actually Do Is Simple

Stuff’s going wrong! You’re spending money, losing money, trying things, failing at things. Y’know, buying and trying everything that comes across your path and into your email inbox.

And it’s frustrating, and overwhelming, and it’s tiring. Everyone around you is doubting you, and all you want to do is silence them. But you can’t, because nothing’s going your way, right?

It Should Be Fun To Start And Build An Online Business

But I want to just switch to the other side. I want to remind you that building a business should be fun. It’s simple – the work you have to actually do. Don’t mistake me though – it’s not easy, right?

It’s simple in terms of the things that you have to learn and do to start and build an online business. Meaning it’s not like becoming a brain surgeon is it? Let’s be honest… It’s not like you’ve got to spend the next 5-10 years stuck in college or university getting degrees with a doctor watching over your shoulder.

It’s not like that, right? We’re literally at home at our computer or wherever we choose to work from, and we’re trying to learn and implement in a few key areas to be successful, to get results.

I Was A “Busy Fool” And It Was Tiring, Because I Just Didn’t Have A Plan

I think where the frustration starts to come in is that people don’t know what those areas are. If I look back on myself, I can remember it felt like there was a million and one things to do. I was a “busy fool”. I was working and grinding at the computer hours and hours each day, not sleeping, juggling work life, computer life, and family life.

And it was tiring, because I just didn’t have a plan. I didn’t have direction, didn’t have help, didn’t have support. And it’s tough, tough, tough, in that sense.

But I’ll tell you that it’s worth it. It is hard work, but it is worth it.

Are You Looking For Someone To Tell You That It Can Be Push-Button Easy?

And there’s that good old transparency that the FTC are looking for… You’re looking for someone to tell you that it can be push-button easy. And this is one of the problems in this darn industry. People don’t want to hear that it’s hard work to start and build an online business.

Everybody blames the product creators, but let’s for a moment think about what people are looking for. People don’t want to hear that it’s hard work to build an online business from scratch. That it takes time, that it takes energy, that it takes hard work and effort, and it takes money.

Here At Internet Profits We Attract Only Those Willing To Work For Results

No one wants to hear that, right? So for a product creator selling their own products, it gets tougher and tougher. Because people don’t want to hear that. That’s not what they want to buy. I mean, who wants to buy something that’s hard work?

If I said to you, “I’ve got something you can buy. It can absolutely change your life. It’s gonna be $3,000. I’ll do a lot of the work for you. But then you’re gonna have to put in some hard work, and you’re gonna have to spend 6/12/18 months working hard and focusing. Not doing anything else, not buying other products, not being pulled in different directions. Only doing this, and working hard to follow my directions.”

I know a few might buy, but many are going to be put off. But that’s one of the changes that we made here at Internet Profits over the last 12 months… Is actually to only attract those that are willing and wanting to work for the results.

How To Make It Fun

But let me come back to my original point of today’s Drive… Building a business can and should be fun. Should be enjoyable. Because you’re learning new skills, you’re developing yourself, you’re growing.

The Way To Make It Fun Is To Invest In Yourself And Get Help As Early As Possible

It’s a process. And a process that, if you are willing to put in that work, can absolutely pay off and change your life. And that is the truth.

The way to make it more fun is to actually invest in yourself, and get the help as early on as you can. Don’t let it reach the stage of becoming not fun. Don’t let it get to the stage where you despise sitting at the computer because you’re so overwhelmed and frustrated every day.

“So what’s a good starting point then, Dean? Tell me!”

Well if you are looking to follow the path that I did, which is to… First learn a few key skills, where you don’t have to spend years creating your own products, or learning to get to that stage and becoming an expert. Then you should start off looking at affiliate marketing, right?

Traditional Affiliate Marketing Is Dead

Now affiliate marketing has completely changed over the years. It’s not the same as it used to be. Traditional affiliate marketing no longer works. And I touched on this a bit the other day.

But without going into it, I’ve got a free, short read. It’s like 20 pages. I call it a playbook for affiliate marketers. It shows you exactly what to do. Just cover shipping and handling. Grab a copy of that now…

The Playbook’s Goal Is To Expose The Truth, Then Focus You On Learning The Key Skills

Anyway that’s not what this is about. But do grab that playbook afterwards here. Once you do that, then you can focus on learning those key skills to start and build an online business.

Now to be transparent with you, my end goal is not for you to just get that book and it changes your life. The goal of that book is that it opens your eyes and shows you the truth. Then my ultimate next step for you is that I want you to become one of our Certified Partners, okay?

Now there’s a higher investment here, when you become one of our Certified Partners. Then I’m going to provide you with done-for-you products, funnels, websites, and everything that you need.

And then you’re going to be able to apply the key skills that I teach you, to do advertising and traffic generation. To build yourself an audience, an email list, and all that kind of good stuff.

Start And Build An Online Business From Scratch For A Full Time Sustainable Income

Now my goal there – not saying this is the result – but my goal for you, okay… Again, keep it FTC happy, right? I’m not promising or guaranteeing anything at all. But my personal goal for people is that you start and build an online business that can provide you with a full time, sustainable income.

Finish reading > Start And Build An Online Business

Adapting To Change In Business: Here’s A Business That Failed To Adapt

 

LIKESINTERNETMARKETING.COM"ADAPTING TO CHANGE IN BUSINESS: HERE’S A BUSINESS THAT FAILED TO ADAPT"

Especially online, the importance of adapting to change in business will always be a key factor of your success or failure over time. Also here’s a well known but shocking example of a business that failed to adapt online…

“Good morning my friend, what is happening? How are you doing? Dean here of course, on the way to Internet Profits HQ on this fine, glorious day.

It is 7:26 in the morning right now, and I’m not gonna lie… You can probably tell by the look on my face. I am exhausted! It has been a long week.

Last week I was actually overseas for a week in Greece, in a small island called Kefalonia. I was actually attending a wedding. And we still haven’t pulled all the footage together, so I’ve got plenty still to show you from this.

But nonetheless, I didn’t access my computer, other than maybe to send a couple of emails and communicate with the team a little bit. But I didn’t DO anything. So I’ve now got tons of stuff that I’m catching up on.

We’re really busy at the moment – busy with setting a lot of stuff up. We’re optimising and testing, and doing a lot of things to do with our funnel, and with setting up automated webinar campaigns. Building lots of different things.

It’s Just Been A Bit Of A Pain Adapting To Change In Business Right Now

Changes That Have Affected The Internet Marketing Space

And there’s been a few changes that have been happening in the internet marketing space that have caused a few little snags along the way.

For example, the first one that comes to mind is Google recently making changes to to their their Google Chrome browser. Meaning that they have stopped allowing auto-playing videos to auto-play. And y’know, there’s people trying to find workarounds for this I think. There are a few different solutions cropping up, which may or may not be any good.

So it’s just been a bit of a pain. Just obviously adapting to change in business. And a few other changes that are kind of occurring right now…

Facebook have been making changes… For example, they have been getting rid of a few things, such as their Audience Insights tool – which now no longer exists (*). Which is a real shame because it was really helpful.

(*) Note: Facebook Audience Insights is still there of course. But in back 2018 when Dean was recording this content, Facebook removed the ability to analyse custom audiences from customer data or from the Facebook Pixel due to user privacy concerns.

When Online Platforms Make Changes, Our Products About Them Stop Making Sense

And y’know, it’s such a pain-in-the-ass when a lot of this kind of stuff changes! It’s not just that you lose it… It’s that a lot of the products that you create – the trainings, tutorials and the advice you give people – centres around some of the stuff that you’ve been using yourself, and are familiar with.

So when this stuff goes, it’s not only a drawback for your own business – in the sense of your usability and the utility of that particular tool or service when things change. But additionally, if you’ve got products about them, then all those products no longer make sense. People try to follow them, and the stuff’s just not there.

Online Platforms, Services And Tools Are Completely Outside Of Your Control

Needless to say, I think this raises an important point… That you have to be – when you’re running a business, particularly in an online space where there are lots of online platforms, services and tools that you use, which are completely outside of your control…

You have to be open and willing to adapting to change in business – you have to be willing to adapt. You have to be willing to make alterations. And be willing to not just moan about it.

You Have To Be Willing To Adapt When You’re In Business. You HAVE To, Right?

Y’know, me talking about it now… It’s not, “Ah, my life’s falling apart! Google stopped this. And Facebook have changed that. Now the world’s gonna end!” This is not moaning. It’s like, “Oh, this change is happening right now. That’s a bit crappy for these reasons. So I have to adapt.”

And that’s really the message of the video… You have to be willing and able to adapt, when you’re in business. You HAVE to, right? Because times change. Things change. Particularly I can say here at Internet Profits – sometimes we’ll completely switch. Like, we’ll be doing stuff, and all of a sudden priorities change.

It’s an exciting environment to work in, and operate in. I remember when I used to be in jobs that I hated. You show up every day, and every day is the same. You’re just like a robot. It’s like ‘do this-do that’ robotic, y’know.

Whereas here, although we’ve got certain tasks that are kind of like that. I think that’ll always be the case. But there’s a lot of excitement when we’re thinking of new plans, projects and different things that we’re doing. Different videos, different approaches, different concepts, different products… It’s very exciting to me and the rest of the team as well.

Don’t Get Caught In The Past – Adapt With Changes In Online Business Into The Future

But it also brings an element of madness, because you have to be willing to adapt and switch quickly and constantly in the moment – adapting to change in business. The amount of times where we’re like, “Right, we’ve got to stop – we’ve gotta do this.” y’know?

Adapting To Change In Business And An Example Of A Business That Failed To Adapt

So you’ve got to be willing to adapt. Don’t hang on to anything like it’s gonna be there forever. Be willing and able to move fast, adapt fast. Don’t get caught in the past.

Adapt with the changes – adapt into the future. It’s always gonna be this way. The amount of changes that I’ve encountered over the last decade and more, operating with an online business on the internet. It’s phenomenal!

And if you don’t adapt, then you cease to exist. It’s as simple as that.

Here’s That Example Of A Business That Failed To Adapt To Change Online

Here’s a popular example of a business that failed to adapt to change online… Look at Blockbuster for example. They now cease to exist. I think I read that Blockbuster had the opportunity to buy Netflix a long, long, time ago – and they didn’t!!…

Finish reading > Adapting To Change In Business

To Build Your Online Business Fast, What Must You Focus On?

 

LIKESINTERNETMARKETING.COM"TO BUILD YOUR ONLINE BUSINESS FAST, WHAT MUST YOU FOCUS ON?"

It’s easy to get busy with so many different things that need doing, when you’re trying to build your online business fast. So how do you know what’s best to focus on right now in your online business? Here’s Dean’s with a simple piece of advice, and some examples from his latest workshop…

“Hey, hey, hey! What is happening, my friend? Dean here of course, on the way to Internet Profits headquarters on this glorious morning.

If you’ve been following along recently, you’ll know that I’ve been speaking about the fact that I’ve been getting started with, and running a new coaching program. Just working with a small number of people.

And we kicked off the program where everyone had 30 minutes of one-on-one time. In a group setting, they had one-on-one time with me. Telling me everything about where they’re at right now and so on.

This Is How You Experience The Biggest, Most Significant Progress And Breakthroughs

This was only made available to our Certified Partners by the way.

How To Build Your Online Business Fast

I want to share the approach that I took with those people this week. Because, I think that if you do this in your business, this is how you experience the biggest, most significant progress and breakthroughs, week after week, which will build your online business fast.

One of the biggest battles that we face, as we start and grow our online business, is the feeling – or sometimes the actual reality – of having a lot of things to do.

But for a lot of people, it is more a ‘feeling’ than a reality… There are a million and one things to do, right? Because you can become what a mentor of mine used to call, “A busy fool“.

Meaning that it feels like there are a gazillion things to work on. But very few of those things are actually going to make an impact on your income.

What’s The One Thing You Could Do Today Which Would Have The Biggest Impact On Income?

And so, here’s what I said to these people this week… We spent probably about 20 to 30 minutes going over where they’re at right now…

What they’re currently doing, what they’re stuck with, what their strategy is, what ideas they have, what their method of content creation is (if they’re going to pursue a method of content creation). What their desired platform for paid advertising is… As pretty much most, if not all of these people are doing paid traffic, even if starting with a small budget.

So after we went through those things, I spent 10 minutes… And pretty much the question I asked of myself, in order to respond to this and give them this information, was…

What Are The Key One Or Two Things…

“What is the number one…” Or “What are the key one or two things that they could do over the next seven days, which would lead to the biggest progress, breakthrough, impact and income in their business?” (Not, “What’s everything that needs doing?”)

There’s A High Probability You May Be Feeling There Are A Million And One Things To Do

And I was able to then say, “Right, here are your action steps for this week that you need to do.” And I didn’t give anyone a million things, or ten things, or even five things to do.

They all had one or two main things that they needed to get done this week.

Whether that was… Creating a case study of their results. Completing and getting their website live. Writing a new ad for Facebook. Recording a new video for Facebook. Completing their email sequence to plug into their autoresponder.

Whatever those one or two things were – that’s what I said to get done. And that’s what I want to say to you, right? Because there’s a high probability that you may be experiencing the same feeling – that there are a million and one things to do.

And believe me, it is easy to find things to do, right? You’ve probably experienced that for yourself. It is always easy to make yourself busy. Always, right? For any of us.

By Rolling Out This Webinar Project, It’s Literally Going Generate Thousands Of Dollars A Day

But… What are the key one or two things that you could do over the next seven days, that – if you demolished those – would make the biggest impact to the income of your business?

Eighty Percent Of My Efforts Today Will Be On This

Me, for example. I’ve a lot of things I could do, I’ve a lot of things that need doing. But for me right now, the main thing… Eighty percent of my efforts today, and over the next few days, is going into…

Continue reading > Build Your Online Business Fast