Setting Intentions For The Day And The Importance Of Following Through

LIKESINTERNETMARKETING.COM"SETTING INTENTIONS FOR THE DAY AND THE IMPORTANCE OF FOLLOWING THROUGH"

For online entrepreneurs, the importance of setting intentions for the day is clear. By having a plan before you sit down to work at your computer, you’ll be more likely to achieve the results you desire in your online business…

“What is happening, my friend? How are you doing? It is Dean here, of course. We are on the way to Internet Profits. It is only about 7:15 in the morning right now. A nice fresh early start today. I want to kick off this week with a bang. Lots and lots of plans. A grand vision, if you will.

Last week I started really delving into the grand vision of, “What do I want to do in life?” Like, what impact do I want to have? How can we at Internet Profits have the maximum impact with what I know, and what we do? How can we continually grow and strive to be the absolute best – the global leader of our category?

I’ve Reached A Point Where My Grand Vision Scares The Crap Outta Me!

I started thinking it through and going deeper into thoughts I’ve had in the past. And I had this big realization of where I see us, how we develop and grow, and how we can get there. I gotta say that I’ve reached a point where my grand vision is scary. And that excites me – that feeling of what I want to accomplish, scares the crap outta me, but in a great way.

When I Look Back At The Routine Of Life I Used To Be Stuck In…

There was no excitement. Like, the only excitement was waiting for Friday – waiting for the weekend to arrive. Now I’m excited for Monday to arrive, y’know.

If you’re doing something you don’t enjoy, then you don’t get out of bed with a bang. You don’t jump up, you don’t leap up – you’re not able to wake up without an alarm. Like, I don’t have an alarm because my body wants to get up. My mind wants to be awake. I wanna get into the office.

I used to run my business from home. But I’ve chosen the opposite of that now. I go to an office, and I’m giving myself that working routine back. I’m taking myself out of my home. My home’s now my home, and I go to the office to work. I know that’s not for everyone. Some people love nothing more than working from home, and that’s the big goal for them. And it was for me too, for a long time. But the bottom line is, do what makes you happy.

Working On A Secret Project For Someone You Would Absolutely Know

So what have we got going on this week? We have a lot to get done, a lot of stuff to get together…

Secret Projects…

I’m working on a secret project that I can’t say anything about right now. Literally, I can’t tell you a single thing. It’s not even for my company – it’s for someone else that I’m doing something with. Someone you would absolutely know, who I’ve been asked to be involved with. Can’t say anything more – I know that’s not really giving you much, but you’ll learn soon enough. I’d imagine within six weeks you’ll know about this.

Our software project… Again, I’ve kept this top secret. This is an idea that I’ve had for over a year. Wasn’t able to bring it to fruition because (a) time, and (b) I didn’t really know, still don’t know, what I’m doing with software services creation and development.

Been Working On, Testing And Optimising Our Big New Webinar Campaign…

But I’ve teamed up with someone, partnered with somebody and a company to do that. Therefore I’m no longer involved in the software development side of things. It’s just not my strong point. So I can just focus on the marketing and sales aspect, which is great – which IS my strong point.

Big Webinar Campaign…

Webinar… You may know that I’ve been working on, testing, optimising, and getting load stuff ready for our big webinar campaign that we’re going to basically do for… We’ll roll out with affiliates, venture partners and Certified Partners, and do this webinar for their audiences.

We’ll probably run it for six to twelve months, and then we may actually retire that webinar. Only because I’ve got some thoughts of the future, and where we’re going and what we’re doing. So I’m excited for that – a limited time thing – but a big, big exciting thing.

Finishing that up, I’ve got to get all the stuff to the copywriter who’s working with us on the emails, ‘cos I’ve been absolutely useless in that sense. I’ve not gathered everything together that he needs to get on with the job. Carlos, who’s been patiently waiting for me – thank you, if you ever happen to see this.

Setting Intentions For The Day Ahead, Before You Sit At Your Computer

We’ve got videos, we’ve got ad campaigns to create. We were setting up a lead acquisition funnel back end of last week, using a deadline funnel strategy to convert people into customers. It’s something that I want just privately test out before any affiliates or Certified Partners get access to it.

So all in all, a very busy week. Monday is my coaching day now, with some students I have. So I’ll be in the office until probably 9 or 10 p.m. tonight. Busy, busy day – like a 12 hour a day or something.

The Importance Of Setting Intentions For The Day

Anyway… Hopefully you’re all ready for a good week. The weekend is now done. Get yourself organized. And a big tip for the start of the week – and probably deploy this in your business every single day – is setting intentions for the day. Make sure you already know, before you sit at your computer, exactly what you’re doing.

You’ll notice that I’m able to tell you what’s going on this week for me… Why? Because I have a plan. And when I have a plan, I can then have a strategy to implement the plan and get it done. When I have a strategy, then it’s just a case of…

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Recap: Taking Risks In Business And Adapting to Change

 

LIKESINTERNETMARKETING.COM"RECAP: TAKING RISKS IN BUSINESS AND ADAPTING TO CHANGE"

Several things covered here today by Dean – recapping recent events and topics. How, as we get older, taking risks in business can change for the worse if we let it. Focusing on one main thing at a time. Being transparent about the goals our company, Internet Profits, has for its customers. And the repercussions of the FTC action against MOBE…

“What is happening, my friend? How are you doing? I hope you’ve been having a fantastic week. So today, we’re gonna have a recap. But just before we get into that, I want to share a story…

Something I don’t really talk about – there’s no reason to – and not a lot of people probably know this about me… But I’m an only child – no brothers or sisters. And because of that reason, I’ve not spent a lot of time around kids.

Like, I wasn’t raised around any brothers or sisters, I have a pretty small family, and nobody that I see in my family has kids. And up until the last couple years, none of my close friends have had children.

So I was with one of my best friends from school not long ago, and he has a kid now, a young child, a toddler. I was observing him, and something funny happened. He wasn’t hurt, so therefore I can say it’s funny…

We’ve got this large long leather sofa, y’know one of those sofas that are in an L shape. And the kid got up onto the sofa, and he was stood there with his hands up against the back and sofa just standing.

Younger People Don’t See Risk Until They’ve Been Warned Of It, Or Hurt

All of a sudden he turned, and he just starts walking along the sofa. Nothing wrong with that, right? He’s walking and he’s coming towards the edge – and he just keeps walking, as if it’s going to carry on, as if there’s no edge. Just keeps walking!

And obviously like, boom! Falls straight off. I’m watching and I’m like, “What!?” To me that made no sense. Obviously those of you with children, grandchildren, friends with children – you’re probably like, “Dean, that’s so normal.”

So I’m looking at this and I’m thinking… That kid saw zero risk in walking off the edge of that sofa. And as I’m thinking about this, I’m realizing that obviously when you’re younger – and logical common sense tells us – that you don’t see risk until you’ve necessarily been warned of it, or hurt.

Like when you’re young, your parents will stop you putting your hand in a fire because THEY know you’ll get burned. YOU don’t. You’ve not had that experience – you play with fire, you get burned. When you first get a puppy or a young dog, and it’s not had the experience… It doesn’t know about the dangers of roads and vehicles… So you have to train the dog to come to heel, or sit at the edge of the sidewalk before you cross.

Re-Learn The Skill Of Taking Risks In Business

And so this comes back to my recap… I was talking previously about what is your tolerance for taking risks in business. You have to be willing to take risks. And I remembered seeing this not long ago, and it reminded me of what we were talking about before… Which is tolerance of taking risks in business, and being willing to take risks on yourself to get where you want to be.

If you think back to when you’re younger, you didn’t have any issues with risk because you didn’t know of the dangers. The older we become, the more times we’ve been hurt, the more aware of risk we become. And actually for a lot of people, the less tolerant to risk we become, because our natural DNA is to protect us from being hurt, right?

Anyway, just an interesting fact – something to ponder… Moral of the story; you need to get back to a time in your mind when you were less scared of being hurt, and become more willing to take risks in business. So risk tolerance was one of the things we spoke about recently.

Focus On Getting One Main Thing Done This Week, And Business Should Be Fun

Another thing, obviously big news – MOBE being sued by the FTC.

Other news, what’s been happening, geez – busy, busy week in lots of different areas. We are on week two of a 12-month coaching that I’m doing with some of our Certified Partners now. That’s going great – really enjoying seeing people progress.

The moral of the story from that is; focus on one main thing which, if you get that done this week, you’ll progress more than if you spread yourself over all the million and one other things that you could choose to do.

Last time out we actually spoke about how and why building a business should be fun, right? And that video was really well received. I had a few people comment to me on social media about that video, saying it was one of my best. So definitely check that out if you missed it.

Transparency In Our Business At Internet Profits

In that one, I was also talking about transparency in business. And I actually detailed our entire process that we look to take people through. All the way from having no business, up through each stage, and the different programs which we offer that can take people through those stages.

From learning skills and promoting other people’s products first, while you learn to do advertising, building an audience, and following up. Learning those key skills. Then through to being able to build a sustainable full-time income doing that.

And then leveraging those skills that you’ve now mastered, to be able to create your own products. So you can further serve more people, and grow and scale your business.

Taking You From Zero Through The Exact Path I Followed, Without The Trial And Error

Then to be able to build your own sales funnels, leading to premium programs and high ticket offers, where you can truly help people and multiply your profits massively. Finally leading to a ‘Mastermind’ group that we have, which costs tens of thousands a year.

And so we’ve got this full progression process. Taking someone from zero, through the stages of building their businesses. It’s the exact path that I followed over the last ten years. Only our goal is to condense that period of time down.

I did a lot of trial and error, lost a lot of money along the way. And now, having done it for ten years, I know the path. And so, that’s the path we lay out. You’re gonna see us publishing a lot of videos about all of this going forwards...

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Adapting To Change In Business: Here’s A Business That Failed To Adapt

 

LIKESINTERNETMARKETING.COM"ADAPTING TO CHANGE IN BUSINESS: HERE’S A BUSINESS THAT FAILED TO ADAPT"

Especially online, the importance of adapting to change in business will always be a key factor of your success or failure over time. Also here’s a well known but shocking example of a business that failed to adapt online…

“Good morning my friend, what is happening? How are you doing? Dean here of course, on the way to Internet Profits HQ on this fine, glorious day.

It is 7:26 in the morning right now, and I’m not gonna lie… You can probably tell by the look on my face. I am exhausted! It has been a long week.

Last week I was actually overseas for a week in Greece, in a small island called Kefalonia. I was actually attending a wedding. And we still haven’t pulled all the footage together, so I’ve got plenty still to show you from this.

But nonetheless, I didn’t access my computer, other than maybe to send a couple of emails and communicate with the team a little bit. But I didn’t DO anything. So I’ve now got tons of stuff that I’m catching up on.

We’re really busy at the moment – busy with setting a lot of stuff up. We’re optimising and testing, and doing a lot of things to do with our funnel, and with setting up automated webinar campaigns. Building lots of different things.

It’s Just Been A Bit Of A Pain Adapting To Change In Business Right Now

Changes That Have Affected The Internet Marketing Space

And there’s been a few changes that have been happening in the internet marketing space that have caused a few little snags along the way.

For example, the first one that comes to mind is Google recently making changes to to their their Google Chrome browser. Meaning that they have stopped allowing auto-playing videos to auto-play. And y’know, there’s people trying to find workarounds for this I think. There are a few different solutions cropping up, which may or may not be any good.

So it’s just been a bit of a pain. Just obviously adapting to change in business. And a few other changes that are kind of occurring right now…

Facebook have been making changes… For example, they have been getting rid of a few things, such as their Audience Insights tool – which now no longer exists (*). Which is a real shame because it was really helpful.

(*) Note: Facebook Audience Insights is still there of course. But in back 2018 when Dean was recording this content, Facebook removed the ability to analyse custom audiences from customer data or from the Facebook Pixel due to user privacy concerns.

When Online Platforms Make Changes, Our Products About Them Stop Making Sense

And y’know, it’s such a pain-in-the-ass when a lot of this kind of stuff changes! It’s not just that you lose it… It’s that a lot of the products that you create – the trainings, tutorials and the advice you give people – centres around some of the stuff that you’ve been using yourself, and are familiar with.

So when this stuff goes, it’s not only a drawback for your own business – in the sense of your usability and the utility of that particular tool or service when things change. But additionally, if you’ve got products about them, then all those products no longer make sense. People try to follow them, and the stuff’s just not there.

Online Platforms, Services And Tools Are Completely Outside Of Your Control

Needless to say, I think this raises an important point… That you have to be – when you’re running a business, particularly in an online space where there are lots of online platforms, services and tools that you use, which are completely outside of your control…

You have to be open and willing to adapting to change in business – you have to be willing to adapt. You have to be willing to make alterations. And be willing to not just moan about it.

You Have To Be Willing To Adapt When You’re In Business. You HAVE To, Right?

Y’know, me talking about it now… It’s not, “Ah, my life’s falling apart! Google stopped this. And Facebook have changed that. Now the world’s gonna end!” This is not moaning. It’s like, “Oh, this change is happening right now. That’s a bit crappy for these reasons. So I have to adapt.”

And that’s really the message of the video… You have to be willing and able to adapt, when you’re in business. You HAVE to, right? Because times change. Things change. Particularly I can say here at Internet Profits – sometimes we’ll completely switch. Like, we’ll be doing stuff, and all of a sudden priorities change.

It’s an exciting environment to work in, and operate in. I remember when I used to be in jobs that I hated. You show up every day, and every day is the same. You’re just like a robot. It’s like ‘do this-do that’ robotic, y’know.

Whereas here, although we’ve got certain tasks that are kind of like that. I think that’ll always be the case. But there’s a lot of excitement when we’re thinking of new plans, projects and different things that we’re doing. Different videos, different approaches, different concepts, different products… It’s very exciting to me and the rest of the team as well.

Don’t Get Caught In The Past – Adapt With Changes In Online Business Into The Future

But it also brings an element of madness, because you have to be willing to adapt and switch quickly and constantly in the moment – adapting to change in business. The amount of times where we’re like, “Right, we’ve got to stop – we’ve gotta do this.” y’know?

Adapting To Change In Business And An Example Of A Business That Failed To Adapt

So you’ve got to be willing to adapt. Don’t hang on to anything like it’s gonna be there forever. Be willing and able to move fast, adapt fast. Don’t get caught in the past.

Adapt with the changes – adapt into the future. It’s always gonna be this way. The amount of changes that I’ve encountered over the last decade and more, operating with an online business on the internet. It’s phenomenal!

And if you don’t adapt, then you cease to exist. It’s as simple as that.

Here’s That Example Of A Business That Failed To Adapt To Change Online

Here’s a popular example of a business that failed to adapt to change online… Look at Blockbuster for example. They now cease to exist. I think I read that Blockbuster had the opportunity to buy Netflix a long, long, time ago – and they didn’t!!…

Finish reading > Adapting To Change In Business

How To Find Time to Work On Your Business, Even With A Busy Life

LIKESINTERNETMARKETING.COM"HOW TO FIND TIME TO WORK ON YOUR BUSINESS, EVEN WITH A BUSY LIFE"

We all have the same number of hours every day as each other. But most of us are busy with many responsibilities in our lives. So how do you find time to work on your business? Here’s some insight on how manage your time and get your priorities straight…

“Hey, good morning everybody. Dean here, of course. But not on the way to Internet Profits headquarters this morning. As you might tell if you watch us regularly – you will know that I’m always wearing the same stuff. But not today.

I have a white shirt on because we’ve actually been to a wedding this morning, hence why I’m dressed like this. (I know I said ‘good morning’ but it’s actually early afternoon – I got stuck in a pattern there.) Just on the way back home now, where I’m going to do some work.

A Lot Of People, To Be Honest, They’re Not Willing To Sacrifice

Y’know, most of people have a lot of things going on in their day to day lives, right? It’s like, you have a ton of stuff that you’re doing. Maybe you’ve got a part-time or full-time job still. Perhaps you’ve got children or relatives who depend on you.

What Are You Willing To Sacrifice To Find Time To Work On Your Business?

You’ve got all these other things going on, and yet at the same time you’re trying to start and grow your business online. And a lot of people, to be honest, they’re not willing to sacrifice.

I see a lot of people say they want certain things, say they want to live a certain way, say they want to accomplish and achieve certain goals. Yet they’re not sacrificing enough to do it.

Like take today for example. There’s tons of stuff that I could and should be doing in the office for the business, But today, my priorities meant going to this wedding, right? Obviously y’know, family and weddings took priority.

On Days Where You Can’t Actually Do Anything, Say, “How Do I Make That Time Up?”

So does that mean that I say, “Well, there’s no point me doing anything today because I’ve lost most of the day.” No. Instead what I’m gonna do is go back and I’m gonna do a bit of work on my laptop at home this afternoon and this evening.

Everyone Should Commit at least 1-2 Hours A Day To Their Online Business

And so, I’m always looking for ways to still get done what I need to get done. There’s some days that you can’t actually do anything, right? But you don’t then say, “Oh well, that’s gone.” Instead you say, “Right, how do I make that time up?”

I fully believe that everybody, no matter what situation you’re in, no matter what’s going on in your day today… Everybody should be committing at least one to two hours a day to starting and growing their online business.

And if you’re not able to commit and find time to work on your business – two hours each and every day… Whether that means some days you can’t do anything, so the next day you do 3, 4, 5 plus hours. Or at the weekends you put in 5, 6, 7, 8 hours. However it is that you make that time up, you have to sacrifice to do it.

You Have The Same Amount Of Time In A Day As Everyone Else

Y’know, that means going without your favourite TV show, or telling your friends at the weekend that you’re busy. Sacrificing the thing that ideally you’d like to do. But at the end of the day, you’ve got to set your priority to find time to work on your business, if that’s what you truly want, right?

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Business Strategy Example: Being Clear About What You’re Offering

Business Strategy Example: Being Clear About What You're Offering

Are you clear about what you are offering to your prospective customers? Here’s a business strategy example from Dean Holland’s own company, Internet Profits, which should help you to step back and take a 60,000 foot view of your online business strategy…

“I’ve been asked recently… Or several conversations have recently been brought up around specifically speaking with people that are in that very early stage. Y’know, that stage that a lot of us have gone through – or are still there.

You have this desire for more in your life, you have a desire to make money, accomplish more, have more stability, more security, more freedom. And so you’re trying to make money online, right?

Come Around To The Fact That You Need To Build A Business Online

The Need To Build A Business Online

Maybe, or maybe not, your mind’s come around to the fact that you need to build a business online. But nonetheless, in simple terms, you want to make more money for all your personal, internal reasons.

And things don’t necessarily go well, right? I know, speaking from personal experience… My first four years, I was stuck like that. I knew I wanted more, and I wanted to get results and make more money. But I had absolutely no idea at all how to do it.

And so, you’re buying and you’re trying everything. You’re trying all these different ways. And when it comes down to it, here’s what you’ve got to figure out if you’re in that position…

“WHAT Am I Selling? And HOW Am I Selling It?”

You Could Make Your First Million Online By Answering That Question

In fact, I would go as far to say that you could make your first million online by answering that question, let alone a few thousand dollars a month, or ‘replace your day job’ kind of income, or ‘supplement your pension’ level of income.

You could literally make your first million dollars figuring those two things out… “What am I going to sell?” And, “How am I going to sell it?” And I think, if you’re not yet getting the results that you want, then you could probably look at it and say…

“This is why…” Either, maybe you do know what you’re trying to sell, but if you’re not selling it, then it’s the other problem. It’s, you don’t know quite how you’re selling it. Or, you haven’t quite figured out how you’re selling it properly.

So I think you could definitely look at yourself and what you’re doing, and say one of those two things clearly isn’t right.

I’ve Got Multiple Products, But I’m Not Offering All Of Them

Am I clear about what it is that I’m offering? Am I super clear about that?

Internet Profits Business Strategy Example

Me, for example… I’ve got multiple products, offers, programs, and opportunities that we provide in my company, Internet Profits. But I’m not selling all of them. I’m not offering all of them.

I’m generally offering either something that’s at the very beginning of the business, like the entry-level stuff such as my Affiliate Marketer’s Playbook (or my new book, The Iceberg Effect). That entry-level item which can attract my ideal customers and clients, to give value and build that trust with them.

We Very Successfully Offer And Sell Our Certified Partner Program

So I’m either offering that. You either see me online offering that type of product. Or a kind of mid-range product. For instance, we very successfully offer and sell our Certified Partner Program.

So I’m very clear about what it is that I’m selling, in this business strategy example.

Now, HOW Am I Selling It?

Well, with my entry-level product, I am doing Facebook advertising. That is our main personal traffic source – Facebook advertising. We also do email buys (solo ads), and we also have affiliates and partners that promote our products for commissions.

So we are clear on how we’re selling it. And that’s what you need to be. You need to be able to say…

Continue reading > Business Strategy Example