We’ve been trying something out that’s a bit different. Typically when people do webinars, they will deliver 60 to 90 minutes of content, followed by an offer for 20 or 30 minutes.
Now usually speaking, that offer is normally higher priced. So it’s normally anywhere from $500 to about $2,000.
But one of the things that we’ve been testing out and trying – and it’s still quite early days but…
It Seems To Be Working Pretty Well, VERY Well In Fact
Because we’ve got an entire sales funnel, or an entire collection of products that range from entry $10 products to $100 products and thousand dollar products, five thousand, ten thousand dollar products…
One of my observations over the years has always been that, people that buy from webinars from us in our higher level programs tend to pay more attention to the training and take more action.
And so one of my thoughts was, a few months ago: What would be the difference over time actually…
Selling One Of Our More Entry-Level Products On A Webinar
…and then ascending them through our sales funnel process, through our marketing and follow-up systems?
So what we’ve actually been testing out is actually selling a $97 product on a webinar, and then from there onwards, once they’ve purchased that, then obviously we have our follow up systems in place to ascend them to our premium products, y’know $2,000 and beyond.
And so that’s what we’ve been trying out. And it’s actually been working pretty effectively. Because, whereas when we would sell a two thousand dollar product, we would get usually anywhere between 3% to 6% conversions on the webinar. So nothing huge there, okay?
However with our webinar selling this $97 product…
We’ve Been Converting Anywhere From 16% To 25%
…of people on the webinar, depending on the webinar. So it’s been allowing us to convert quite a significant percentage of our prospects into customers...
Continue reading here: How To Use Webinars To Get Leads And Generate Sales
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