Are You Guilty Of Being Too Generic With Your Marketing?

So we’ve been finishing some things off, based on some early testing that we saw when we were driving traffic with Facebook Ads over the last week or so.

Here’s one of the things that I’ve realised with some of the tests and some of the things that we’ve been doing, that you can think about with your marketing and with whatever it is that you’re putting out in your business.

You need to look at – with your messaging, with your marketing, with your content, with whatever it is, whatever media you’re putting out – are you speaking to somebody specifically or a specific group of people? Or…

Are You Being Too Generic And Speaking To Nobody At All?

The way I would probably get you to think about that is, let’s just say, like me, you’ve got an English bulldog – a specific breed of dog.

If you were wanting to learn about that specific breed of dog, who would you listen to?

Would you listen to somebody that claimed to be an expert about dogs? Or would you listen to somebody who claimed to be an expert about English bulldogs?

You’d go to the specific expert for something more specific to what you were interested in, right? That specific breed of dog.

One of things that you always have to remind yourself is, you need to…

Figure Out Who It Is You’re Wanting To Speak To

..who is it that you want to actually attract in your business.

It’s one thing to say, “Well, I help people that have an online business”. Okay well, is there a specific type of business that you’d like to help somebody in. Or is there a specific type of business model that you prefer, or have a better understanding or expertise on?

The reason I say this to you is because, what’s apparent with our new front end product, “The Perfect Offer” training program, is that ultimately it is something that could undoubtedly help many different types of businesses...

Continue reading here: Are You Guilty Of Being Too Generic With Your Marketing?