Tips For Content Marketing: Get Started As A Content Marketer Today

Tips For Content Marketing: Get Started As A Content Marketer Today

Some inspiration and tips for content marketing beginners today. If you think that nobody’s interested in what you’ve got to say, you’re wrong! There’s always an audience that you’re a little bit further down the road from, that will more closely resonate with your story than with any of the big name content marketers out there…

“Well, I’ve got something pretty quick, but pretty awesome – should be pretty helpful for you – that I want to share today.

So yesterday… Y’know, we work with a lot of people. We’ve got a lot of clients, Certified Partners, and customers… And I’ve seen something continually coming up, especially when we’re teaching and advising in certain areas.

Whenever You’re Looking To Get Traffic Online, You Have To Produce Some Form Of Content

Now one of those areas is content creation. Because obviously, whenever you are looking to get traffic online, you have to produce some form of content, right? You are either creating a written content piece, or you’re producing a video piece, or an audio piece…

One Way Or Another, Content Has To Be Created

I remember, if I go way back to the earlier days of my business, I used to have this belief deep inside that I had nothing of value to share. And I also thought, “Why would anyone want to listen to me? There are far more successful people in the world than me. Why would anyone want to listen to little old me?”

Actually I Did Have A Voice, And People Did Want To Hear From Me

And it was only thanks to the advice of a mentor that I got then, that made me believe enough to try this – that I got to actually realise the reality of the situation. That actually I did have a voice, and people did want to hear from me.

You see, one of the things is… You might look at people that are more successful than you, that have better results than you, that seem more confident than you, that don’t seem to worry as much as you do about getting on camera. All that kind of stuff.

So, you see all that – and it can make you have this feeling of, “Why would anyone want to listen to me?” But the reality is that different people are all at different stages in life… On their journey to wherever they’re going, and where they want to be.

I Think This Is An Amazing Way Of Looking At Things

And depending on where you’re at, you can convey certain things, and certain lessons, and certain understandings.

I want you to remember this as one of the best tips for content marketing. I think this is an amazing way of looking at things.

You Are Writing A Page Of Your Book Every Single Day

If your life were a book, and each day were a page, you are writing a page of your book every single day. ‘Cos in every single day, there are 24 hours. And in every single 24-hour period, something is happening in your world and in your life.

It’s Your Experiences That You Are Living, That People ARE Interested In

And so, when it comes down to creating content and putting stuff out there on the Internet, you have all the information you need. Because all the information you need, is being given to you by your experiences in your day-to-day existence.

So whenever you feel like, “I don’t have anything worth sharing.” Or, “I don’t have any value to give.” Or, “Why would anyone listen to me?”… I want you to realise that – it’s your experiences that you are living, that people are interested in.

It’s your experiences, whether good or bad, that people can learn from. And the moment you have enough belief in realising that – at least to give you enough confidence to take that first step, to put that first video online, do that first Facebook Live, that first written post sharing something… That’s the moment things start getting easier.

Gosh, You Would Laugh Your Ass Off, If You Saw My First Videos!

And guess what? I am gonna allay your suspicions, or confirm them… At first you’re not gonna be great. In fact, you may indeed suck – unless you’re one of the fortunate, lucky few that have that natural born ability, Very few people have it though.

I didn’t… Gosh, you would laugh your ass off if you saw my first videos. In fact…

Continue reading > Tips For Content Marketing

How To Create An Effective Digital Marketing Strategy

How To Create An Effective Digital Marketing Strategy

Online marketing technology and the internet changes so fast. Do you know how to create a digital marketing strategy that can keep up with all the changes? Here are some evergreen tips and advice for creating your own effective digital marketing strategy. This approach is especially suited to affiliate online marketing, as well as for product owners and service providers…

“Somebody said to me yesterday, “Dean, the internet and online marketing – everything changes so fast. How are we ever supposed to keep up?”

The Same Principles That Applied Ten Years Ago, Still Apply Today

That is something I’m going to talk about this morning – speed.

The truth is, technology does move fast. But I can’t begin to tell you how much it is true – that the same principles that applied when I made my first affiliate commissions online ten years ago, still apply today.

The same principles, the same set of things that have to be done. Yes, the tools which we use change. The technology that can assist us, advances and changes. But the principles still remain the same.

Many Are Still Not Focusing Their Efforts On Mastering One Main Strategy For Traffic Generation

For example, I still see so many people not building their own email list of targeted prospects. Still seeing so many people not focusing their energy and efforts on mastering one main strategy for traffic generation.

So let me say this clearly… Technology advances and moves fast. But the principles upon which you can build your business on, and run an online business successfully, remain largely the same as they were ten years ago (for me).

Laying It Down: Traffic Generation > Lead Acquisition > Customer Acquisition

Let Me Lay It Down For You:

• Traffic generation – number one.
• Lead acquisition – building your list, basically.
• Customer acquisition – converting prospects that are on your list into paying customers that buy products.

Now those products could be yours, if you’re a product owner, creator, or a service provider. Or they could be someone else’s, as an affiliate, if you do not have those yet.

Follow Up With Prospects Every Single Day, Through Email Marketing

I started out as an affiliate marketer. Why? Because to be honest, I didn’t have the experience or knowledge to create my own stuff early on. So I promoted other people’s.

But I still did the same principles: Traffic generation, lead acquisition – building your list, customer acquisition – converting prospects into customers. How do you do that? You follow up with them every single day, through email marketing.

Now if you’re an affiliate marketer, that’s kind of where your job stops. Because you get those people into those products and then the upsells – and you get paid commissions on those.

Traditional Affiliate Commissions No Longer Cover The Cost Of Traffic Generation

Now ultimately, much of what I stand for is that I believe this traditional affiliate marketing business model… When you do things in that way, when you’re paying for traffic – it’s got more and more difficult. Increasingly difficult, because…

Continue reading > Effective Digital Marketing Strategy

How To Write Sales Copy That Compels Your Readers To Take Action

How To Write Sales Copy That Compels Your Readers To Take Action

Ever wondered how to write sales copy that gets people addicted to your content and following your calls to action? Today, Dean reveals his best tip on how to write sales copy that will keep your readers engaged and eager to take the action you ask of them…

Do you know one of the biggest things that keeps people interested and listening? …Oh, actually, y’know what… I’ve just got to tell you something…

“Good morning guys! It is Dean here of course. Welcome to another episode of The Drive. Here we go, en route to Internet Profits HQ. It is raining here – it is miserably wet. Ugh! Welcome to England. You probably hear me say that every single freaking day now!

A couple of things before I reveal my trick on how to write sales copy… So yesterday we kicked off the mini two-part coaching course / coaching class that I’m doing with our Certified Partners.

Our Simplified And Evolved New Sales System Has 3 Main Sections

I went over several awesome things – everyone’s really excited, because they got to see…

The New, Evolved, Simplified, Powerful Sales System

…that we’ve been building. And it’s really powerful! It’s got three main sections to it. You’ve got the customer acquisition section, which is the front end low priced products and offers, that convert traffic and prospects into customers.

Then what we do with those customers – or what our system automatically does with those customers…

Leads them through a value-driven sequence of automated events that generate interest, educate, give value, and introduce them to our premium product offerings, like our Certified Partner program…

Dean Holland’s “The Drive” Episode 151

And basically generates interest in those, via the wonder that is ‘applications’. So, people fill in applications – that’s the second part.

The third part is those applications flow through to my team, who then process the applications. They get on the phone and have a one-on-one phone call, answer every question those people have, make sure they’re a good fit. If they’re a good fit, we open a place and we get them started.

And then there’s like an ‘ascension’ process from there. How we can further assist and help by giving even more value to those clients and partners.

We went through all of this. And then we introduced and spoke about traffic generation. So, all in all, a very exciting start to the two-part coaching.

Now today, we do the second part of this mini coaching class. We’re going to talk about the two other things that our Certified Partners have to do, which I won’t spoil now. I’ll probably tell you about this in another Drive.

Do You Know How To Keep People Interested?

So… do you know… while we’re on this subject… Because this is kind of going to be part of what I’m going to speak about today…

Do You Know What Keeps People’s Interest?

And gets people to move forwards, and keep listening/reading, or taking action – probably more than anything else that we see…?

Continue reading > How To Write Sales Copy

Email Copywriter Tip That Gets People Opening And Reading Your Emails

If you’re stuck for copywriting ideas for your email marketing campaigns, here’s a great email copywriter tip for creating and structuring addictive, response-generating content, very simply out of your most mundane day to day life events…

“And for my next trick… I’m gonna show you how to get more people opening and reading your emails every single day, using a little something that I call…

The Looping Cliffhanger Campaign

Good morning, welcome to this glorious, glorious day. It is Dean Holland here of course, en route to Internet Profits HQ.

One of the most important and valuable assets that an internet marketer and online entrepreneur will ever own, is an email list. But it can also become a useless, redundant, non-profitable asset if not done correctly.

Every single time you add a number to your email list – that is a real person, opting into your mailing list for additional information, to connect with you. It is your responsibility to build up that rapport. To build and develop that connection… To eventually go on to…

Get That Person To Know You, Like You, And Trust You

Now, one of the biggest factors that you can adopt, to allow that to happen… is consistency – consistent communication.

A lot of people though, struggle with what to say, what to send, how to say it, and how frequently to send it.

Many years ago, it was kind of common email marketing practice I guess – and I supposed to some people it still is – to email once or twice a week.

Get Your Subscribers To Know You, Like You, And Trust You

Now the problem with that is, more and more people are subscribing to more and more mailing lists. And if you do not start to

Establish That Rapport And Connection Immediately

…and consistently, on a daily basis, unfortunately they’re gonna forget who you are.

They’re gonna forget why they subscribed. And those subscribers… they’re gonna become unresponsive, redundant, and useless to your business. You don’t want that, right?

What you want, and what you need, is…

Continue reading: Email Copywriter Tip

How To Grow Your Business: The 4 Letter Word That Grows Any Business

This is Dean Holland’s full and complete TEDx Talk presentation in Bolton, England where he reveals how to grow your business using that magic four letter “F” word…

“Thank you everybody. It is awesome to be here. And the presentation today is to essentially share with you the culmination of probably over a decade of testing.

I’m somebody that, from a very young age, has been very entrepreneurial. And that has led me from some interesting, failed offline businesses… into the online internet business world.

Despite all the different things that I try, and that I test… there’s constantly one thing that continues to increase response, and grow the businesses that I either own or am involved in, or advise on.

And that’s what I want to share with you today. The story is actually going to revolve around cheese – so we’ll come back to that in a short moment.

But just before we do, I want to just make sure everybody’s clear… for those of you that perhaps do have businesses, or are looking to have businesses.

There Are Only Three Ways To Grow Your Business

1. The first of which is to get more customers, okay? It stands to reason that, if a customer comes through the door of your business, or visits your website, and purchases… that you are growing that business.

2. The second of which is to sell more to the customers at the point of sale. We’re all familiar with walking into a supermarket or a store, and you’ve got those items conveniently located just for us to grab at the checkout.

Y’know the chewing gum, the candy, the sweets… All these different things are there to obviously grow that business, to increase the profitability of that business.

3. And the third of which is to actually have those customers return and buy from you again at a point in the future.

Now incidentally, as we look at these three ways to grow a business – and there really is no other way, ultimately, to grow a business other than this… What I can tell you from the different businesses I’m involved in, is typically…

The Bulk Of Any Business’s Profits Will Actually Be Made Once You’ve Got The Customer

…by bringing that customer back to buy more and more products.

But despite that… none of that can obviously happen, unless you have customers in the first place. So when I look at building a business, I always look at those three areas.

First of all, how do I get more customers? Secondly, now I’m getting them, how do I sell more to them? How do I deliver more value to that person, so that an exchange of value takes place?

Because that’s ultimately what business is about. I’m giving you value, you’re giving me some value back.

And so one of the key areas, and one of the most difficult I would say, and one of the most expensive parts of any business… is to actually acquire that customer in the first place.

To get a stranger… somebody that’s never met you, never seen your brand, never come across your products, never seen your website, never seen anything to do with you… To have that person actually trust you enough to part with their value, their money, and give it to you. Especially when there is so much competition from most businesses that you’re competing with.

So This Brings Me Back To My Cheese Story

Now I’m a big food lover, probably not to my own health benefit. I absolutely love food. I love to travel and I love to eat, and try all different experiences that generally revolve around eating too much – because I’m always hungry!

One of my favourite places in the world, despite all the places that I’ve ever visited…

Continue reading on my blog: How To Grow Your Business

How To Get Better Email Response Rates From Your Email Marketing Campaigns

If you’re thinking of starting an email marketing campaign or want to boost your current email response rates, today Dean reveals his secrets to how he builds his highly effective email marketing campaigns…

“Someone asked me the other day…

How do I get a better result from the email list I’ve built? I’ve built this massive email list of tens of thousands of people, and I’m just not really getting the results I used to. What’s going wrong?

This is what I’m going to talk about in today’s Drive.

Good morning, good morning! Welcome to another episode of The Drive. Dean here of course, on the way to Internet Profits HQ.

I’ve got a great message for you today, based on something I was asked just this week.

A friend and former client of mine mentioned… they’ve built their email list very successfully, into the tens of thousands of subscribers. But they’re struggling to get the results they used to.

Their list has become less responsive. They’re not seeing the revenue from their list that they used to. And they basically asked me, have I noticed the same with my company? And have I got any advice to share with them?

It’s a really key topic…

So Many People Are Reporting Lower Email Response Rates

…and lower results from their email lists.

And whilst there are certain technicalities that can play a part here, such as the autoresponder you’re using… Perhaps they have blacklisted servers… Your email address, your server being blacklisted…

So it’s basically, ultimately all these technicalities I’m talking about… resulting in your emails not being delivered. Or indeed, landing in the spam folders.

Now this aspect… This is something I could talk about for, gosh, probably a whole weekend! But I just want to give you a few tips… a few bits of advice.

Number one; look at the factually correct things here… where lies the problem?

If you say to me, “Dean, I’m getting a crap ton of opens, a load of opens, but nobody’s clicking through.” Then, you’re…

Writing Good Email Subject Lines

…but poor emails and calls to action.

The first thing is; the subject line has to get the open. So, the way in which you diagnose the problem is this…

Continue reading on my blog: Email Response Rates

The Worst Affiliate Marketing Mistake That Beginners Often Make

Dean goes into detail here about an affiliate marketing mistake that so many beginners make that denies them the huge commissions they desire.

“In the past seven days something that we did in Internet Profits, in my company, really reminded me, or made me see really clearly…

…One of the biggest problems in affiliate marketing today, and why a large majority of affiliate marketers in our industry are literally losing so much money.

It’s now very different to how things used to be when I first got started.

So I want to talk about this today, and I want to tell you what we’ve done over the last seven days on what this affiliate marketer’s mistake highlighted.

And why…

If You’re Making This Affiliate Marketing Mistake

…you need to change this up. Because you’ll make a lot more money in your business, from your email marketing and in your promotions.

Good morning! Welcome to another episode of The Drive. It’s a glorious, glorious Monday, and an amazing start to the week. I’m on the way to Internet Profits HQ, and I’m excited!

I’m pumped up today. Because for the last seven days, starting last Monday through to Sunday, we’ve been running a one-week campaign to our Certified Partners.

Now This Is Something That I Wholeheartedly Believe In

…that we’ve done, put together and created for our Certified Partners – that’s not only providing them with an amazing collection of everything they need to get better results. But is also going to save them a lot of money.

So it is like, the ultimate win for our Partners. Whenever you’ve got something you wholeheartedly believe in, I see it as your duty to get into the hands of as many people as possible.

And so I said, “We’re not gonna do anything this week, other than show our Partners what we have, explain to them why they need it, and why they will benefit from it, and explain to them how to get it, and when the deadline is they can get it by.”

We committed our whole being for a full seven days. No promotion of other stuff in between. Just seven days…

Full Focus On This One Solution

…one thing, one problem / one solution, for our Partners.

This reminded me of when I first got started in affiliate marketing.

The done thing was; if you were going to promote and support a product that was being launched… meaning you were going to promote it to your audience. Then generally speaking, launches were for a seven day period, give or take. Some were five, some were a bit more.

You would commit to the entire launch period, the entire campaign.

And You’d Make Good Money, Great Money

But the thing is…

Continue reading on my blog: The Worst Affiliate Marketing Mistake

Ways To Make Money Online - The Four Core Components

Making money online doesn’t have to be as hard as what a lot of people make it.

There is an easier way for somebody brand-new, to start making commissions and start earning money on the internet. And that’s what I’m going to share with you today.

Good morning welcome to another episode of The Drive. It’s Dean here of course. Just heading direct to Internet Profits HQ to finish the week strong – it is Friday of course.

Let Me Just Take You Back To 2004

I discovered, whilst working a seemingly poor paying bar job in a pub here in England, literally working six days a week, very unsociable hours on very, very little pay.

That lead me to go in search for; how could I make more money…

Ways To Make Money Online

And obviously this whole journey of discovery into making money online, and online marketing began.

And geez, talk about getting sucked down the rabbit hole like Alice in Wonderland! I went down that that rabbit hole and a whole new world opened up to me. And that world was exciting…

That World Gave Me A Buzz

I saw such potential… I felt hope… I saw the prospect, the opportunity, of a financial freedom… of becoming more than what I was… of living more than what I was living.

Having more of everything, like more money, more freedom, more time.

And It Didn’t Happen

I lost over and over again. Until 2008 landed and I was literally on the brink of having to give it up… Not through choice, but through lack of options. I had no other resources left, so it seemed.

Sixty plus thousand dollars in debt, five credit cards, all but one maxed out (had about a thousand dollars left on it). I was living back at my mom’s house. I was in my mid-20s.

I had two bank loans that I’d taken out over the course of those years. One to clear the credit cards (then I used them all again!) And then one just to give me some extra money, and then I went and spent it all again.

And So I Was Living This Lie…

Because nobody in my life knew I had these debts, because I was afraid, I was so ashamed, I was scared. And I didn’t know really what to do.

Then October turned around and I ended up going to an internet marketing seminar for the first ever time. Met a few people. Saw some people that were living like I wanted to live.

Met Some Real Internet Marketers – Successful People

And with one of them, I used my last bit of money on the credit card to actually join his coaching program. Got him as a mentor, and started attending these weekly live calls, learning, studying, applying everything he taught me.

And over the weeks and the months ahead, I started to make money and I started to turn things around.

Nine Months Later I Quit My Job

…which was at a construction company by this point. And the following year made over half a million dollars in sales from one website.

But it was a long, long journey. Was it worth it? You bet it was!!

Now my life is unrecognizable to them. But still, this industry is plagued by the large majority of people that cannot make it work, that cannot make money, that cannot succeed.

And if I look back as to why I couldn’t succeed… well there were many reasons. But I’m gonna just pinpoint one key reason right now…

I Was Trying So Many Different Ways To Make Money Online

I’m not talking about things that worked well together… I mean completely different business approaches – completely different business models!

And now I can pinpoint some key steps, so that…

If You Focus On These Steps, You Will Make Money

And so here’s what it is…

Continue reading on my blog: Ways To Make Money Online – The Four Core Components