Recap And How To Boost Affiliate Marketing Commissions

LIKESINTERNETMARKETING.COM"RECAP AND HOW TO BOOST AFFILIATE MARKETING COMMISSIONS"

In this weekly recap, Dean talks about a way to boost affiliate marketing commissions or increase the sales of any product online. This basically hinges around the customer’s perceptions of value around aspects of the offer that you’re making to them…

“Good day. How are you doing? As you can see, it is the end of the week, which means I’m here in Internet profits HQ. And I want to give you a quick recap of the week behind the scenes here at Internet Profits…

What we’ve been working on, what are the things that we’ve been doing? What have been the main priorities, the progress, the lessons and the learnings, and all kinds of good stuff behind the scenes here?

Two main, big things happened this week, in terms of myself. Last week I was actually away in Greece, and we’ve got plenty of footage over the next week to share with you about that. So I look forward to sharing some of my experiences with you guys.

But now that I’ve been back, I’ve been catching up on some stuff…

Something That You Could Probably Benefit From In Your Business As Well

Firstly, this week we actually launched a small, intimate VIP coaching group that was specifically only available for people that are already our Certified Partners. So we offered this to a small group of people. And that actually began this week.

New VIP One-On-One Coaching Group

So how it all kicked off was – we held these group sessions, but everybody got 30 minutes one-on-one time with me. And the thing that I did – the structure that I used – is something that you could probably benefit from in your business as well, if you approach things in this way.

In that 30 minutes, first of all I basically got a complete rundown of where they’re at right now, what their plans are, what their ideas are, strategies, results, or whatever. Whatever was going on. A complete deep-dive into where they are in their business.

Then in the remaining time that we had left… So that took maybe like 15 to 20 minutes let’s just say for each person… Then in the 10 minutes that was left, I gave some immediate, actionable advice that they could go and do – and spend the next few days doing – to see the biggest, most significant progress.

There’s Just So Many Things To Do, So Many Things To Think About And Focus On

I don’t know about you, but it’s easy to feel like there are a million and one things to focus on. Like, there’s just so many things to do, so many things to think about and focus on. And because of that, we can become almost paralyzed in not moving forwards. You know what I mean?

It’s kind of like you get stuck feeling busy and acting busy. But actually, if you look at where you’re going – are the key areas of your business are moving forwards? The answer is a lot of the times, “Not really.”

And so that’s the big, big takeaway from that – and was what everybody was seeing and learning from, in that environment. Focus on the one or two things that, if you get done this next week is going to have the biggest impact on your income and your business.

So that was a big thing. Another big area that I’ve been focused on this week, which I’m so excited to get out there is…

We Are Working On A Huge, Huge Webinar System And Campaign

When I say huge, I’m literally talking like – we intend to make 10 plus million dollars over the next 12 months with this campaign.

And so we’re putting a lot of work in behind the scenes. We have recruited the services of an awesome copywriter, who’s going to assist with the the crafting of the campaign, the registration campaign, the replay follow-up campaign, He’s gonna hopefully be starting in the next week or so.

I personally been really optimizing and working on the actual presentation. This is a presentation that we took from the last couple of years. It’s something that’s already generated millions of dollars in sales. And we’ve been improving on it, making it even better.

Unquestionably Probably One Of The Best Webinar Sales People In The Industry

That’s why we kind of just shut the doors to any affiliates or joint venture partners with it, and we’ve been working on it.

If you don’t know, I’m also in Russell Brunson’s Inner Circle Mastermind group. So I’ve actually had the great fortune of unquestionably probably one of the best webinar sales people in the industry, which is Russell Brunson, consulting with and reviewing and advising on the presentation itself. The hooks, the offer, and all this kind of good stuff.

And we’re in a position right now where, obviously we’ve got to run this again – this latest version. But it is killer! I don’t believe there are many offers out there that are as strong (and actually deliver the results to those who purchase it) as what we have here. I truly, wholeheartedly believe that.

Boost Affiliate Marketing Commissions By Making Your Offer More Valuable

And I think that’s one of big things that I want to just share here as well… If you’re not seeing the results that you’d like in your business. Or if you have an audience already and they’re not buying. Then you need to strengthen your offer. You need to make it more valuable.

You see, whenever anyone’s thinking about buying anything – at least this is how I feel about it, and and how I look at our customers.

Imagine you’ve got a scale, and you’ve got the pivot in the middle. On the left hand side you’ve got the value (product) that you’re offering, then on the right hand side is the value (money) you’re asking them to give you. So imagine you’ve got this pivotable scale – the value you’re offering on the left, the value you’re asking in return on the right.

The Value That You Give Must Outweigh The Value Asked For In Exchange

If people aren’t buying, then often it’s because… If they already have a relationship with you – if you’re building and nurturing your audience, but they’re still not buying… Often it’s because the scale is like this… They feel the value (on the right) that you’re asking them to give you, outweighs the value (on the left) they’ll receive in exchange.

Our job as marketers is to enter a market, make them an offer so good that the scale is heavily tipped down to the left… Where it’s like, up here on the right is the (small) value you’re asking from them. And down here on the left is the perceived (large) value of everything that they’re actually being offered and receiving.

When you tip that scale so much, you have a no-brainer offer on your hands. And one of the best things that anyone can ever do to increase conversions and boost affiliate marketing commissions, is to strengthen their offer.

Way To Boost Affiliate Marketing Commissions

Now what does this mean if you don’t actually control the offer? If you are an affiliate for example? What can you do in that sense when you don’t control the offer? You’re sending traffic to an offer, and you can’t control the actual offer… Obviously assuming that what you’re promoting is a good, solid product. Then what can you do?…

Finish reading > Boost Affiliate Marketing Commissions

Sales Funnel Optimization: Always Test And Try New Things

Sales Funnel Optimization: Always Test And Try New Things

There’s an important life lesson to be learnt here, whether or not you know anything about sales funnels. Testing and trying out new things to achieve better sales funnel optimization is critical for the profitable growth of your online business. Dean Holland’s got some inspiration for you about this today…

“Hey hey! Good morning. Dean here of course, on the way to Internet Profits HQ on this glorious sunny day right now. I am late today because I’ve just been for a haircut.

You’ll notice that I look a little slimmer on top right now. While I was in the US recently, I missed my getting my hair cut, so had to go and get it done this morning.

Heading To Clickfunnels Headquarters To See Mr Russell Brunson

Got a lot of recording and filming of video to do over the next couple of days. Am actually flying back out to America again next week on Tuesday. So, I’ve only got a few days left here before I fly back out there.

Gonna go and see Mr Russell Brunson. Heading to the Clickfunnels headquarters to attend a ‘Mastermind’ that I’m a part of. And also spending a few days with my wonderful podcast co-host, Mr James Friel.

Sales Funnel Optimization And Testing

So, today what is going on? I just said I’ve got a lot of video to do. Well, we’ve created and built (or are finishing off) a completely different version of our latest offer and sales funnel.

Testing A New Angle With The Front End, And Something Different With The Upsells

I like to test things out, and rightfully so. So I’m testing something out. I’m testing a new angle with the front end, and I’m testing something different with the upsells.

We’ve got something that I think can truly help people a lot. And I want to see how best to get it into their hands. So I’m testing something out to improve the sales funnel optimization. Not gonna spoil anything here yet. But I will definitely talk more about this soon.

Y’know, something that something that Russell and I have… This little thing, where we’re trying to ‘one-up’ each other with something… Currently it’s this one; called the ‘thank you page webinar’.

One-Upping Russell Brunson

There was something I saw him doing and I was like, “Huh, that’s really good”. And so, I took it and combined it with something else that I had seen and learned in the past. I was like, “Wonder if I can improve it?”

Russell, I Don’t Know If You’ll Ever See This, But I’m Coming For You!

And then I came back with, “Ah Russell, I think I think I’ve done something really cool with that thank you page webinar thing.” And he looked at it and he was like, “Ah, that’s really good.”

So then he went and ‘one-upped’ me… He took that, and he did something different with it. And Russell, I don’t know if you’ll ever see this, but I’m coming for you! I think I’ve one-upped you again with my sales funnel optimization.

I know I’m being really cryptic right, like, “What’s he on about?” But anyway, nonetheless, the message of the day really – what you can take from that- is always be testing and trying new things.

Don’t be afraid to test stuff, right? A lot of times – I’ll be honest, probably more times than not – things that I try fail. Meaning they don’t improve what we have. They make it worse.

Many Don’t Invest In Themselves And Buy A Product Or Program, For Fear Of Failure

But how do you know? I see so many people, in so many different areas of life…

People Settle, Because They’re Afraid Of Pain

They’re afraid of getting something wrong. Y’know, I see people all the time who are afraid to place that Facebook ad, or to to spend some money on advertising.

They’re afraid to buy that product or program. Afraid to invest in themselves. Why?…

Continue reading > Sales Funnel Optimization

Example Of Sales Funnel Conversion Rate Optimisation Using Split Tests

Example Of Sales Funnel Conversion Rate Optimisation Using Split Tests

Here’s how we performed sales funnel conversion rate optimisation, by split testing a small change and picking the winner. When you do this over and over, you craft a higher and higher performing sales funnel for any product…

“Made a couple of changes to our new sales funnel for our new book offer yesterday. And the stats are looking good.

I wanted to just share a couple of things that you might be interested in hearing. So let me share some of what we did…

Evergreen Long-Term Assets That Work For Many Years To Come

A Couple Of Sales Funnel Conversion Rate Optimisation Things

We have recently launched this brand new sales funnel. And when we say ‘launch’, we’re not into the big 7-day, hyped, massive scale product launch. I’m all about evergreen long-term assets, that can work for your business for many, many years to come.

And so we put this out. We had it optimised and in a great position, and made it available to our Certified Partners.

We Launched A Brand New Book Called The Affiliate Marketers Playbook

One of the things we do when we’re getting a new sales funnel ready – a new customer acquisition funnel… Right now, we’ve launched a brand new book for affiliate marketers called the Affiliate Marketers Playbook.

What we basically do… We launch it privately – just me. I drive my own traffic to it, and we optimise it. And then, when we’ve got it to a great position, we make it available to our Certified Partners.

But we never stop optimising. One of the things we always do, is continually optimise. We’re always testing things because…

You Don’t Know What Works Best Until You Test

Split Tests Of Changing Certain Words Gave A Small Bump In Sales Funnel Conversions

I’m constantly trying new things – testing – little split tests of changing certain words.

One of the awesome things that happened this week… We tried a couple of things out, and it made a good difference, a positive change – a small bump in conversions on the sales funnel.

So yesterday – although it’s a little too soon to say – but yesterday I did a small split test. And it was actually really small things. I changed what the order button said. And I made a couple of graphics ‘desktop only’ – so that for people viewing on mobile, it made for a better mobile experience.

And it looks like it’s already increased the conversion rate on the front-end – the people actually ordering the book. We’ve managed to increase it by something like 1.2 percent. It’s too soon to say though.

I Simply Changed The Text On The Order Button

But I guess the message of the day really is like, ‘always be testing’ – to improve conversion rates and to get things to that best position. And…

Don’t Underestimate What A Tiny Little Change Can Make

Like, I changed… The text on the order button said… Well it’s a 2-step order form, right? So they fill in their name, address, phone number and email. Then they press the first button, and it goes through to their card information. There’s another button there, to complete the order.

Well, what I had was on the first button it said something like, “Yes! Send Me The Book”. And then the second one said, “Complete Order”.

As Soon As You Tell People The Order Is Complete, It Closes The Buying Cycle

Now, what I changed it to yesterday was…

Continue reading > Sales Funnel Conversion Rate

How To Write Sales Copy That Compels Your Readers To Take Action

How To Write Sales Copy That Compels Your Readers To Take Action

Ever wondered how to write sales copy that gets people addicted to your content and following your calls to action? Today, Dean reveals his best tip on how to write sales copy that will keep your readers engaged and eager to take the action you ask of them…

Do you know one of the biggest things that keeps people interested and listening? …Oh, actually, y’know what… I’ve just got to tell you something…

“Good morning guys! It is Dean here of course. Welcome to another episode of The Drive. Here we go, en route to Internet Profits HQ. It is raining here – it is miserably wet. Ugh! Welcome to England. You probably hear me say that every single freaking day now!

A couple of things before I reveal my trick on how to write sales copy… So yesterday we kicked off the mini two-part coaching course / coaching class that I’m doing with our Certified Partners.

Our Simplified And Evolved New Sales System Has 3 Main Sections

I went over several awesome things – everyone’s really excited, because they got to see…

The New, Evolved, Simplified, Powerful Sales System

…that we’ve been building. And it’s really powerful! It’s got three main sections to it. You’ve got the customer acquisition section, which is the front end low priced products and offers, that convert traffic and prospects into customers.

Then what we do with those customers – or what our system automatically does with those customers…

Leads them through a value-driven sequence of automated events that generate interest, educate, give value, and introduce them to our premium product offerings, like our Certified Partner program…

Dean Holland’s “The Drive” Episode 151

And basically generates interest in those, via the wonder that is ‘applications’. So, people fill in applications – that’s the second part.

The third part is those applications flow through to my team, who then process the applications. They get on the phone and have a one-on-one phone call, answer every question those people have, make sure they’re a good fit. If they’re a good fit, we open a place and we get them started.

And then there’s like an ‘ascension’ process from there. How we can further assist and help by giving even more value to those clients and partners.

We went through all of this. And then we introduced and spoke about traffic generation. So, all in all, a very exciting start to the two-part coaching.

Now today, we do the second part of this mini coaching class. We’re going to talk about the two other things that our Certified Partners have to do, which I won’t spoil now. I’ll probably tell you about this in another Drive.

Do You Know How To Keep People Interested?

So… do you know… while we’re on this subject… Because this is kind of going to be part of what I’m going to speak about today…

Do You Know What Keeps People’s Interest?

And gets people to move forwards, and keep listening/reading, or taking action – probably more than anything else that we see…?

Continue reading > How To Write Sales Copy

How To Sell Things Online: Getting Customers And Online Sales More Easily

Dean takes time out in the office today to explain a core psychological principle behind how to sell things online…

“A lot of people over-complicate in their own mind, what needs to happen for an online sale to take place in their business.

Whether you’re an affiliate marketer, a network marketer, an ecommerce store, a product owner, or a service provider… whatever it is…

If you realise this one thing, it will become exponentially easier to get customers and online sales.

All right guys, Dean here of course. Bit of a different Drive today. You’ll notice I’m not in the car. We’re actually here at Internet Profits HQ – just actually in our training room – you can see the main offices behind me there.

So today I want to talk about…

How To Sell Things Online

…and give you this small piece of advice that can become huge for the results that you’re getting.

You see, I see a lot of people chasing the money. Desperately trying to make the sale. Almost chasing the customer away! And I want to give you this big piece of advice that should really help give you the clarity you need.

It doesn’t matter whether you are an affiliate marketer, network marketer, an ecommerce store, a product owner, or service provider.

Whatever it is that you’re doing…

This One Thing Makes It So Much Easier

…or clearer, on what you have to do in order to allow that sale to take place… No matter what it is that you’re offering to that person.

So here it is… When anybody is looking at a product or service, potentially interested in purchasing it, okay? What they’re weighing up in their head is ultimately an exchange of value.

Like, if I (as the customer) am going to give you my value, which is my time and my money – what am I being provided with in exchange?

Now Imagine It Like A Balance Scale

Imagine you’ve got this scale, and on one side of the scale you’ve got…

Continue reading on my blog: How To Sell Things Online