Recap And How To Boost Affiliate Marketing Commissions

LIKESINTERNETMARKETING.COM"RECAP AND HOW TO BOOST AFFILIATE MARKETING COMMISSIONS"

In this weekly recap, Dean talks about a way to boost affiliate marketing commissions or increase the sales of any product online. This basically hinges around the customer’s perceptions of value around aspects of the offer that you’re making to them…

“Good day. How are you doing? As you can see, it is the end of the week, which means I’m here in Internet profits HQ. And I want to give you a quick recap of the week behind the scenes here at Internet Profits…

What we’ve been working on, what are the things that we’ve been doing? What have been the main priorities, the progress, the lessons and the learnings, and all kinds of good stuff behind the scenes here?

Two main, big things happened this week, in terms of myself. Last week I was actually away in Greece, and we’ve got plenty of footage over the next week to share with you about that. So I look forward to sharing some of my experiences with you guys.

But now that I’ve been back, I’ve been catching up on some stuff…

Something That You Could Probably Benefit From In Your Business As Well

Firstly, this week we actually launched a small, intimate VIP coaching group that was specifically only available for people that are already our Certified Partners. So we offered this to a small group of people. And that actually began this week.

New VIP One-On-One Coaching Group

So how it all kicked off was – we held these group sessions, but everybody got 30 minutes one-on-one time with me. And the thing that I did – the structure that I used – is something that you could probably benefit from in your business as well, if you approach things in this way.

In that 30 minutes, first of all I basically got a complete rundown of where they’re at right now, what their plans are, what their ideas are, strategies, results, or whatever. Whatever was going on. A complete deep-dive into where they are in their business.

Then in the remaining time that we had left… So that took maybe like 15 to 20 minutes let’s just say for each person… Then in the 10 minutes that was left, I gave some immediate, actionable advice that they could go and do – and spend the next few days doing – to see the biggest, most significant progress.

There’s Just So Many Things To Do, So Many Things To Think About And Focus On

I don’t know about you, but it’s easy to feel like there are a million and one things to focus on. Like, there’s just so many things to do, so many things to think about and focus on. And because of that, we can become almost paralyzed in not moving forwards. You know what I mean?

It’s kind of like you get stuck feeling busy and acting busy. But actually, if you look at where you’re going – are the key areas of your business are moving forwards? The answer is a lot of the times, “Not really.”

And so that’s the big, big takeaway from that – and was what everybody was seeing and learning from, in that environment. Focus on the one or two things that, if you get done this next week is going to have the biggest impact on your income and your business.

So that was a big thing. Another big area that I’ve been focused on this week, which I’m so excited to get out there is…

We Are Working On A Huge, Huge Webinar System And Campaign

When I say huge, I’m literally talking like – we intend to make 10 plus million dollars over the next 12 months with this campaign.

And so we’re putting a lot of work in behind the scenes. We have recruited the services of an awesome copywriter, who’s going to assist with the the crafting of the campaign, the registration campaign, the replay follow-up campaign, He’s gonna hopefully be starting in the next week or so.

I personally been really optimizing and working on the actual presentation. This is a presentation that we took from the last couple of years. It’s something that’s already generated millions of dollars in sales. And we’ve been improving on it, making it even better.

Unquestionably Probably One Of The Best Webinar Sales People In The Industry

That’s why we kind of just shut the doors to any affiliates or joint venture partners with it, and we’ve been working on it.

If you don’t know, I’m also in Russell Brunson’s Inner Circle Mastermind group. So I’ve actually had the great fortune of unquestionably probably one of the best webinar sales people in the industry, which is Russell Brunson, consulting with and reviewing and advising on the presentation itself. The hooks, the offer, and all this kind of good stuff.

And we’re in a position right now where, obviously we’ve got to run this again – this latest version. But it is killer! I don’t believe there are many offers out there that are as strong (and actually deliver the results to those who purchase it) as what we have here. I truly, wholeheartedly believe that.

Boost Affiliate Marketing Commissions By Making Your Offer More Valuable

And I think that’s one of big things that I want to just share here as well… If you’re not seeing the results that you’d like in your business. Or if you have an audience already and they’re not buying. Then you need to strengthen your offer. You need to make it more valuable.

You see, whenever anyone’s thinking about buying anything – at least this is how I feel about it, and and how I look at our customers.

Imagine you’ve got a scale, and you’ve got the pivot in the middle. On the left hand side you’ve got the value (product) that you’re offering, then on the right hand side is the value (money) you’re asking them to give you. So imagine you’ve got this pivotable scale – the value you’re offering on the left, the value you’re asking in return on the right.

The Value That You Give Must Outweigh The Value Asked For In Exchange

If people aren’t buying, then often it’s because… If they already have a relationship with you – if you’re building and nurturing your audience, but they’re still not buying… Often it’s because the scale is like this… They feel the value (on the right) that you’re asking them to give you, outweighs the value (on the left) they’ll receive in exchange.

Our job as marketers is to enter a market, make them an offer so good that the scale is heavily tipped down to the left… Where it’s like, up here on the right is the (small) value you’re asking from them. And down here on the left is the perceived (large) value of everything that they’re actually being offered and receiving.

When you tip that scale so much, you have a no-brainer offer on your hands. And one of the best things that anyone can ever do to increase conversions and boost affiliate marketing commissions, is to strengthen their offer.

Way To Boost Affiliate Marketing Commissions

Now what does this mean if you don’t actually control the offer? If you are an affiliate for example? What can you do in that sense when you don’t control the offer? You’re sending traffic to an offer, and you can’t control the actual offer… Obviously assuming that what you’re promoting is a good, solid product. Then what can you do?…

Finish reading > Boost Affiliate Marketing Commissions

Sales Funnel Optimization: Always Test And Try New Things

Sales Funnel Optimization: Always Test And Try New Things

There’s an important life lesson to be learnt here, whether or not you know anything about sales funnels. Testing and trying out new things to achieve better sales funnel optimization is critical for the profitable growth of your online business. Dean Holland’s got some inspiration for you about this today…

“Hey hey! Good morning. Dean here of course, on the way to Internet Profits HQ on this glorious sunny day right now. I am late today because I’ve just been for a haircut.

You’ll notice that I look a little slimmer on top right now. While I was in the US recently, I missed my getting my hair cut, so had to go and get it done this morning.

Heading To Clickfunnels Headquarters To See Mr Russell Brunson

Got a lot of recording and filming of video to do over the next couple of days. Am actually flying back out to America again next week on Tuesday. So, I’ve only got a few days left here before I fly back out there.

Gonna go and see Mr Russell Brunson. Heading to the Clickfunnels headquarters to attend a ‘Mastermind’ that I’m a part of. And also spending a few days with my wonderful podcast co-host, Mr James Friel.

Sales Funnel Optimization And Testing

So, today what is going on? I just said I’ve got a lot of video to do. Well, we’ve created and built (or are finishing off) a completely different version of our latest offer and sales funnel.

Testing A New Angle With The Front End, And Something Different With The Upsells

I like to test things out, and rightfully so. So I’m testing something out. I’m testing a new angle with the front end, and I’m testing something different with the upsells.

We’ve got something that I think can truly help people a lot. And I want to see how best to get it into their hands. So I’m testing something out to improve the sales funnel optimization. Not gonna spoil anything here yet. But I will definitely talk more about this soon.

Y’know, something that something that Russell and I have… This little thing, where we’re trying to ‘one-up’ each other with something… Currently it’s this one; called the ‘thank you page webinar’.

One-Upping Russell Brunson

There was something I saw him doing and I was like, “Huh, that’s really good”. And so, I took it and combined it with something else that I had seen and learned in the past. I was like, “Wonder if I can improve it?”

Russell, I Don’t Know If You’ll Ever See This, But I’m Coming For You!

And then I came back with, “Ah Russell, I think I think I’ve done something really cool with that thank you page webinar thing.” And he looked at it and he was like, “Ah, that’s really good.”

So then he went and ‘one-upped’ me… He took that, and he did something different with it. And Russell, I don’t know if you’ll ever see this, but I’m coming for you! I think I’ve one-upped you again with my sales funnel optimization.

I know I’m being really cryptic right, like, “What’s he on about?” But anyway, nonetheless, the message of the day really – what you can take from that- is always be testing and trying new things.

Don’t be afraid to test stuff, right? A lot of times – I’ll be honest, probably more times than not – things that I try fail. Meaning they don’t improve what we have. They make it worse.

Many Don’t Invest In Themselves And Buy A Product Or Program, For Fear Of Failure

But how do you know? I see so many people, in so many different areas of life…

People Settle, Because They’re Afraid Of Pain

They’re afraid of getting something wrong. Y’know, I see people all the time who are afraid to place that Facebook ad, or to to spend some money on advertising.

They’re afraid to buy that product or program. Afraid to invest in themselves. Why?…

Continue reading > Sales Funnel Optimization

How To Overcome Customer Resistance With This Disney World Tip

How To Overcome Customer Resistance With This Disney World Tip

Just a short message today from Dean about how you can overcome customer resistance to your products and services, by employing this amazing, overwhelming engagement strategy that’s so successful in the Disney World Florida theme park rides…

“Good morning everybody. Welcome to another episode of The Drive…

Just Been On A Three Week Trip; Caribbean Cruise, Disney World Florida, Funnel Hacking Live

As you can see, I am inside of Internet Profits HQ. I’m not gonna dress it up any other way, it’s quite simply because I didn’t charge the battery on the camera. So I had to wait until I got here this morning, to get this charged a little bit, to be able to do today’s Drive.

I just want to share something that’s been completely transformational, and really opened my eyes to something over the past few weeks.

If you’ve been following along, you’ll know that I’ve recently been on a three week journey, where I went on a a cruise for seven days. I then went to Disney World Florida and attended Funnel Hacking Live. Spoke on stage…

Shared The Stage With Russell Brunson, Tony Robbins

…tons of other amazing people.

Then I spent a few days actually visiting the Disney World parks. We went to Animal Kingdom, Magic Kingdom, Epcot. And it was just incredible!

Disney World Florida Was An Absolutely Incredible Experience!

So why am I sharing all of this? Well, one of the things that became super, super clear to me is – how Disney has become the absolute behemoth company that it has. I did a bit of research – I think they make, was it something like 46 or 48 million dollars a day?

And what’s clear to me is… Yes, they have good products, great products and all that kind of stuff. But what they do have above anything else – is a breathtaking experience. Okay? An absolutely incredible experience.

To the point where… Think about this… Like, I was in one situation at Disney where we actually stood in line, in a queue for one particular ride… Yes, granted they had technical difficulties. They kept announcing this… But ultimately, we queued up for two and a half hours – to get on one ride that lasted probably three, four, or five minutes.

Stood In The Queue Over 2 Hours, Feet Hurting, Thirsty, Hungry – But Then…

So all the time you’re in the queue. You’re waiting, your feet are hurting, you’re thirsty, you’re hungry… You stood there thinking, “Oh, my gosh!” But then, within that four minutes of being in that experience, and coming out of there… You completely forgot about all that pain of waiting.

Why? Because the experience was SO incredibly good!!

Overcome Customer Resistance By Offering An Amazing Experience

And so, I think there’s a lot to learn there, for all of us as online business owners, marketers, affiliate marketers… Whatever it is that you’re doing in your business – think about that…

Continue reading > How To Overcome Customer Resistance

How To Get More Traffic To Your Website: A Proven Two-Pronged Strategy

What’s The Best Way To Get More Traffic To Your Website?

One of the most important questions for anyone growing an online business is, “How to get more traffic to your website?” Here Dean talks about how best to go about getting both free traffic and paid traffic, and addresses hidden considerations that people can quite often miss.

“I was asked yesterday by somebody, “What is the best way to get traffic? What’s the best method?”

Good question! I’m probably not going to give you an answer that you’d imagine. So we’ll talk about this one today…

Back In Action! – Lots Of Planning – Team Meetings Today

Good morning everybody. It is Dean here of course, en route to Internet Profits HQ. It’s a bit of a dark morning here in the UK. It is deep into into winter, cold, wet, gloomy and dark. Welcome to England!

Well And Truly Back In Action!

Lots of planning has been happening over the last 48 hours, and lots of clarity on direction. Today, one of the things that I’ll be doing is holding some meetings with the team.

Generally, I’ll have a couple of meetings each week. We’ve got the the team that’s in the office with me here at Internet Profits HQ. And then we’ve got several people in various locations around the world, virtual.

Not everybody is able to be there due to timezone reasons, but essentially we’ll have a meeting in the morning with the the guys in the office. And then the meeting later on, live online, with the others.

Dean Holland’s “The Drive” Episode 146

I think that’s always important. To make sure everybody’s coming together and seeing everything, even though, like I say, sadly not everybody can be there.

But anyway, that’s what’s really happening today. Sharing with everybody, like, what’s been in my head, the plans that I’ve been making, getting everyone on the same page, and showing everyone the vision, the mission and everything that we’re striving towards. All the lives we want to impact, and how we plan to impact as many of those lives as physically possible with what it is that we’re doing.

Now, something I thought I’d share with you here today is a question that was asked to me yesterday, actually. And that is… One of our Certified Partners asked me in a comment on Facebook,

What is the number one, best way to drive traffic? What is the best way they should start out with, driving traffic?

It’s a real common question. Everybody wants to know…

“How To Get More Traffic To Your Website”

And the answer isn’t what people might necessarily want here. Most people want to hear somebody say, “Well, you should definitely do YouTube ads.” Or, “You should definitely do email buys – solo ads.” Alternatively, “You should definitely do Facebook ads.”

But the reality is that – sometimes, for some businesses – there is an obvious, prime choice for traffic. And sometimes not. Because ultimately, the truth and the fact is…

Continue reading > How To Get More Traffic To Your Website

Stop Wasting Time And Money On Marketing Gimmicks: Do This Instead

Two important questions to ask yourself today… One: How many shiny marketing gimmicks have you invested in over the last year? Two: And have any of them substantially contributed to your bottom line this year? Well, Dean’s got something important to say about this, which may transform your online business forever…

“These last few days I’ve been putting together a new presentation for a webinar that we’re going to be doing next week, that we’ll be inviting the public to.

And something dawned on me when I was putting together one of the slides. It really hit home. I really saw this clearly. Even though I understood it, I saw it clearer than probably ever before, because I was actually putting those words onto the slide, onto the presentation. And I want to share this.

As The Saying Goes, “Money Loves Speed”

Good morning everybody! Welcome to another episode of The Drive. Dean here of course, en route to Internet Profits HQ. The sun is shining on a cold, wintry, wet morning here in the UK.

I hope you’re good, and having a great week. Still pushing forwards, and still trying to crush all your goals. Goals don’t wait for anyone. As they say, “Money loves speed” and, “Time waits for no man or woman.”

So… I spent the last few days – and I’m still going to be continuing on with this today – putting together a webinar presentation that is going to be taking place next week. And I’m going to be talking about some very, very important stuff.

I’m going to be talking about the problems people face with affiliate marketing, why that is only going to get worse, and why more people than ever will have to give up and quit – if they don’t put four specific things in place in their business…

Continue reading > Marketing Gimmicks

How To Grow Your Business: The 4 Letter Word That Grows Any Business

This is Dean Holland’s full and complete TEDx Talk presentation in Bolton, England where he reveals how to grow your business using that magic four letter “F” word…

“Thank you everybody. It is awesome to be here. And the presentation today is to essentially share with you the culmination of probably over a decade of testing.

I’m somebody that, from a very young age, has been very entrepreneurial. And that has led me from some interesting, failed offline businesses… into the online internet business world.

Despite all the different things that I try, and that I test… there’s constantly one thing that continues to increase response, and grow the businesses that I either own or am involved in, or advise on.

And that’s what I want to share with you today. The story is actually going to revolve around cheese – so we’ll come back to that in a short moment.

But just before we do, I want to just make sure everybody’s clear… for those of you that perhaps do have businesses, or are looking to have businesses.

There Are Only Three Ways To Grow Your Business

1. The first of which is to get more customers, okay? It stands to reason that, if a customer comes through the door of your business, or visits your website, and purchases… that you are growing that business.

2. The second of which is to sell more to the customers at the point of sale. We’re all familiar with walking into a supermarket or a store, and you’ve got those items conveniently located just for us to grab at the checkout.

Y’know the chewing gum, the candy, the sweets… All these different things are there to obviously grow that business, to increase the profitability of that business.

3. And the third of which is to actually have those customers return and buy from you again at a point in the future.

Now incidentally, as we look at these three ways to grow a business – and there really is no other way, ultimately, to grow a business other than this… What I can tell you from the different businesses I’m involved in, is typically…

The Bulk Of Any Business’s Profits Will Actually Be Made Once You’ve Got The Customer

…by bringing that customer back to buy more and more products.

But despite that… none of that can obviously happen, unless you have customers in the first place. So when I look at building a business, I always look at those three areas.

First of all, how do I get more customers? Secondly, now I’m getting them, how do I sell more to them? How do I deliver more value to that person, so that an exchange of value takes place?

Because that’s ultimately what business is about. I’m giving you value, you’re giving me some value back.

And so one of the key areas, and one of the most difficult I would say, and one of the most expensive parts of any business… is to actually acquire that customer in the first place.

To get a stranger… somebody that’s never met you, never seen your brand, never come across your products, never seen your website, never seen anything to do with you… To have that person actually trust you enough to part with their value, their money, and give it to you. Especially when there is so much competition from most businesses that you’re competing with.

So This Brings Me Back To My Cheese Story

Now I’m a big food lover, probably not to my own health benefit. I absolutely love food. I love to travel and I love to eat, and try all different experiences that generally revolve around eating too much – because I’m always hungry!

One of my favourite places in the world, despite all the places that I’ve ever visited…

Continue reading on my blog: How To Grow Your Business

Cost Of Advertising Online: How To Combat Rising Online Advertising Costs

Some practical, common sense advice here from Dean on how to overcome the rising cost of advertising online in your business, right now and in the future…

“Oh my gosh, I do not know whether to laugh or cry. What a morning! Can’t believe this happened.

Good morning! Dean here of course. Welcome to another episode of The Drive. En route to Internet Profits HQ, much later than normal – 10:50 am!

Was at the office doing a webinar with our Certified Partners – unleashing some exciting news to our partners. I was at the office till pretty early in the morning.

So only managed to grab about five or six hours sleep today, and was awoken by some delivery men delivering a new washing machine. And so we installed this thing and they took the old one away.

And the position in which our washing machine goes, in our small utility room – it goes in a position where it’s near the door. So it slots into its little area – it’s slot that it goes into, under the units. And then you close the door.

Well, we put the thing on – my fiance did, Robyn – and we go to open the door afterwards, and it had rattled its way out and blocked the door! And like literally, there’s no other way in.

And We Stood There, Like, “What Do We Do?”

The door would only open a quarter of an inch. You could just see through, to see that it’s come out. So we went outside the house to look through the window, and we could see that it had come out by, like, 20 inches or so, and at an angle.

And it was just stuck. Like, there was no way we were getting through there. We tried everything. I tried with a golf club – pushing it – trying to wedge it back round. Could only just get it through the gap. But wouldn’t do anything.

We tried with our hands, but we couldn’t get enough leverage on it. And at this point we’re like, “What do we do?” My work clothes are in that room. I could not leave the house. I needed to get to my trousers, to my jacket. Everything I needed was in that room.

And I’m Like, “We’re Screwed!”

Honestly at a point where I didn’t know whether to laugh or cry! I’m like, “What on earth do we do!?”

After 60 to 90 minutes of trying everything, and deliberating every possible idea. There was really only one choice that we’d been avoiding. We had to grab a hammer and literally smash a hole through the door, so we could climb through.

So this morning has been insane!

But aside from giving you a good laugh at my expense, here on today’s Drive I want to tell you something that we discussed on our webinar with our Partners. And why we’re doing certain things, and making certain moves in the company over the next 12 weeks and beyond.

One thing is factually correct: That with supply and demand, and with inflation…

The Cost Of Advertising

…the cost of traffic, the cost of a click, the cost of acquiring a visitor, acquiring a lead, acquiring a customer… typically continues to rise, right? Because there are more advertisers competing to get their message in front of the audience.

And we’ve noticed that the advertising costs of acquiring customer, at least in our internet marketing company, have continued to rise.

So we are doing a few things, like…

Continue reading on my blog: Cost Of Advertising