Sales Funnel Optimization: Always Test And Try New Things

Sales Funnel Optimization: Always Test And Try New Things

There’s an important life lesson to be learnt here, whether or not you know anything about sales funnels. Testing and trying out new things to achieve better sales funnel optimization is critical for the profitable growth of your online business. Dean Holland’s got some inspiration for you about this today…

“Hey hey! Good morning. Dean here of course, on the way to Internet Profits HQ on this glorious sunny day right now. I am late today because I’ve just been for a haircut.

You’ll notice that I look a little slimmer on top right now. While I was in the US recently, I missed my getting my hair cut, so had to go and get it done this morning.

Heading To Clickfunnels Headquarters To See Mr Russell Brunson

Got a lot of recording and filming of video to do over the next couple of days. Am actually flying back out to America again next week on Tuesday. So, I’ve only got a few days left here before I fly back out there.

Gonna go and see Mr Russell Brunson. Heading to the Clickfunnels headquarters to attend a ‘Mastermind’ that I’m a part of. And also spending a few days with my wonderful podcast co-host, Mr James Friel.

Sales Funnel Optimization And Testing

So, today what is going on? I just said I’ve got a lot of video to do. Well, we’ve created and built (or are finishing off) a completely different version of our latest offer and sales funnel.

Testing A New Angle With The Front End, And Something Different With The Upsells

I like to test things out, and rightfully so. So I’m testing something out. I’m testing a new angle with the front end, and I’m testing something different with the upsells.

We’ve got something that I think can truly help people a lot. And I want to see how best to get it into their hands. So I’m testing something out to improve the sales funnel optimization. Not gonna spoil anything here yet. But I will definitely talk more about this soon.

Y’know, something that something that Russell and I have… This little thing, where we’re trying to ‘one-up’ each other with something… Currently it’s this one; called the ‘thank you page webinar’.

One-Upping Russell Brunson

There was something I saw him doing and I was like, “Huh, that’s really good”. And so, I took it and combined it with something else that I had seen and learned in the past. I was like, “Wonder if I can improve it?”

Russell, I Don’t Know If You’ll Ever See This, But I’m Coming For You!

And then I came back with, “Ah Russell, I think I think I’ve done something really cool with that thank you page webinar thing.” And he looked at it and he was like, “Ah, that’s really good.”

So then he went and ‘one-upped’ me… He took that, and he did something different with it. And Russell, I don’t know if you’ll ever see this, but I’m coming for you! I think I’ve one-upped you again with my sales funnel optimization.

I know I’m being really cryptic right, like, “What’s he on about?” But anyway, nonetheless, the message of the day really – what you can take from that- is always be testing and trying new things.

Don’t be afraid to test stuff, right? A lot of times – I’ll be honest, probably more times than not – things that I try fail. Meaning they don’t improve what we have. They make it worse.

Many Don’t Invest In Themselves And Buy A Product Or Program, For Fear Of Failure

But how do you know? I see so many people, in so many different areas of life…

People Settle, Because They’re Afraid Of Pain

They’re afraid of getting something wrong. Y’know, I see people all the time who are afraid to place that Facebook ad, or to to spend some money on advertising.

They’re afraid to buy that product or program. Afraid to invest in themselves. Why?…

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The Most Important Sales Funnel Metric – Average Cart Value

Discover why this is the most important sales funnel metric, that so many internet marketers tend to overlook, to their cost.

The big news of the day is… And this is kind of a little too early to get too excited, but…

I Really Do Like To Go Off The Data

…that I see and feel my gut instinct my gut instinct is rarely wrong. In fact, gut instincts are rarely wrong for most people.

So we opened up… after weeks of optimization and after months of building and creating… we opened up a brand new offer, with our brand new sales funnel behind it, to our Certified Partners two days ago – less than two days ago, 36 hours ago.

And we ran the numbers yesterday, just to see like what’s happening. Now don’t get me wrong, we haven’t had a serious amount of leads into the funnel. Only, I think, five or six hundred leads entered the funnel in the in the first 24 hours or so.

But What I’m Excited By, Is The Numbers That We’re Seeing

The most important sales funnel metric ultimately, for me at least… There’s a lot of people that get hung up on, “What’s the conversion rate?”

The conversion rate to me is just a vanity sales funnel metric. Does conversion rate really matter?

What really matters is… What is a buyer worth? Okay? So, how much is a customer spending?

We Have A Sales Funnel Metric We Call ‘ACV’

…which is ‘average cart value’. So, what average cart value means is, how much has a customer spent by the time they’ve completed your front-end sales funnel.

Basically, to put it in simple terms, after they’ve ordered that front-end offer, that first thing, and then seen the upsells that you presented, and they’ve basically finished that initial sales cycle, how much did that customers spend? Or how much are your customers spending on average, after going through that?

And here’s the exciting news already.

In the first 24 hours, having done five or six hundred leads through the sales funnel so far, the average cart value for the initial front-end sales funnel is… I think it was like thirty to thirty three dollars.

This Sales Funnel Metric Is Pretty Exciting!

Because whenever you start seeing numbers like that, then I know we have got a seven figure sales funnel on our hands here...

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Testing The Sales Funnel And Overcoming Obstacles

Yesterday you heard me talk about how we were basically heading into the office to do final testing, and all that good stuff, to make sure that our brand new sales funnel was ready to begin driving traffic to, and start optimizing conversions. And well, in true form…

Lots Of Stuff Went Wrong!

So I’m heading in today, hoping that we can get the technical issues fixed. This is the kind of stuff that most people never really get to see – all the stuff that’s going wrong behind the scenes.

A lot of people just see the success, and the six or seven figure sales funnels, and the awards, and all the money. But people very rarely…

Get To See What’s Happening Behind The Scenes

And that’s what I want to fill you in on today. Because you don’t just go from idea to success without anything in between.

And so yesterday, with what we did – everything look good. The pages were there, the offers were there. So we’ve got front end offer two upsells, a downsell, the thank you page. And that makes up the structure of the sales funnel. So yesterday checked all the pages…

Everything Looked Good

We have the one-click upsell process in place – meaning that if people want to add the upsells to their order, they don’t have to refill in all their their payment details.

They can just click ‘Add To Order’ and it will just add it to their order. And everything looked great.

Went ahead, purchased, went through, orders were processed, everything look good.

Then tried a few different possibilities, like buying the front end and saying ‘No’ to all the upsells – did that work? Yes. Bought the front end, said ‘Yes’ to all the upsells, did that work? Yes.

And then, just as we thought everything was ready, we noticed…

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Testing A New Sales Funnel – An Exciting Week Ahead!

I know I probably say this every week, and it’s true. But this week, I am especially excited and pumped up for everything that’s about to come this week. Let me tell you why.

So, if you’ve been following The Drives over the last, well since we started, I mean we’re in the probably 20-something episode, maybe 24th/25th I’m not sure, something like that.

If you’ve been following along over the last four or five weeks of doing these, you’ll have been hearing behind the scenes of what it is that we’ve been doing here at Internet Profits.

And One Of The Biggest Things…

…or one of the main things I’ve been speaking about, is a brand new offer and a brand new sales funnel that we’ve actually been building and getting ready. So this is a training called “The Perfect Offer“.

It essentially teaches people, it’s essentially a (it’s just over 60 minutes) training that teaches people how to convert a much higher than typical percentage of website visitors into customers.

So obviously, no matter what it is you’re doing in your business; whether you are a product creator, or you’re an affiliate marketer, or network market, or service provider. It doesn’t matter what type of business model you operate, we all need customers, OK?

Over the years and years of doing this, I have found (around about 18 months ago / two years ago)…

The Ultimate Way To Convert The Highest Number Of People Into Customers

There has never been anything like it!

And so we’ve got this brand new training that teaches people what that is, and how to do it.

The reason I’m so pumped up and excited is – if you’ve been following along, you’ll know recently I’ve been talking about how we’re getting close to having that finished, ready to start testing.

Well... on Friday, at around about 6pm, just before I was leaving the office, we managed to successfully place a test order for that product...

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Where The BIG Profit Is Made In Our Business

One of the mistakes I used to make, going several years back, was to put all of my attention on the front end part of the sales funnel, which is what we’re actually talking about – what we’ve been building at the moment. That’s the front end that actually acquires customers.

Now the problem with that is, is that the bulk of the profits for the business, or all of the profits essentially for the business are made in the what’s called the back-end of the business. So after we’ve acquired a new customer, actually selling more to that customer – having that customer return back to us to purchase additional products, premium products that sell for…

Two To Twelve, Twenty Thousand Dollars And Beyond

So from $2,000 up to tens of thousands of dollars. That’s where the profit is generated for us in the business; working at a higher level, making premium high level products, programs, business opportunities, solutions, services available to the new customers.

A big thing that I was mapping out yesterday – I was to share this with you actually, I almost forgot. I was planning out the back-end campaign.

So what I mean by that is; what happens once we’ve got a customer. So once people are ordering the new product which is called “The Perfect Offer” – once people are ordering that, what then takes place, what happens.

We have to have, a business has to have, an ascension plan…

Where Do We Take Our New Customers?

Well certainly with our business model, we need an ascension plan. So we acquire a customer, we sell more to that customer at the time of purchase – that helps us to liquidate the money it cost us in advertising to make that sale.

And then in order to generate profit, which is what the business needs in order to function and deliver the most we can to our customers and audiences, what are we going to do?

This is one of the huge things, and maybe I’ll go into this more detail tomorrow and in the future. Because one of the big, big things that we’re actually now developing and working on, is a really much higher optimized back-end marketing campaign, a back-end ascension campaign.

Basically, Just To Give You A Quick, Skinny Version…

…because we’re actually pulling into the office now. The quick skinny version of what takes place for us once we get a new buyer is:

• We then have an email follow-up campaign that goes out.
• We have outreach phone calls – so a member of my team phoning the new customers.
• If we have their cell phone number we have text messages go out – we’ve just been setting all of that up.
• We have re-targeting campaigns using Facebook Ads to show relevant re-targeting campaign messages.
• We send people to things like automated webinars, video series, case studies, testimonials, interviews with successful clients.

Really the whole goal being, once we’ve got a customer, is let’s now see how we can further help them and accelerate the pace, accelerate and shorten the journey from where they are to where they want to be.

Continue reading here: Where The BIG Profit Is Made In Our Business

Making Maximum Use Of Your Free Plus Shipping Offer

The main project of this week has been working on the brand-new offer and sales funnel we’re building, for a free plus shipping style offer for some training called “The Perfect Offer”

We had a bit of a delay yesterday when we found out from our production house that produces our product and puts it onto the USB stick.

We found out that we can print double side on both the cover of the case, because it’s going to be a clear case, we found out. Meaning that we can have prints on the outside to the main cover that has the name and the information.

But we can also print, that will appear on the other side, that will appear when you open the case up, that will have the USB stick in it. We can have print on there. And the flyers, the inserts that we’re putting into that (there’s only one of them). But we also found out that we can print both sides of that too.

So obviously, really, just to explain why that is great news. Ultimately if you think about it, because of the cost we have in actually sending one of those free plus shipping offer products out, every bit of space ultimately is what I would call like ‘prime real estate’ that we’re delivering somebody’s home.

So if we can if we can print on the outside of the cover AND the inside AND both sides of the the Flyer, the postcard that goes inside. Then that gives us ultimately double what we anticipated…

Double The Opportunity, To Give More Value And Lead People To The Next Stage…

Lead our customers to that next step, that we’d actually like them to take. Which for us y’know, we have a bonus case study – a bonus interview with somebody that we’re actually going to be sending them.

We’re also looking at setting up a web class that they can actually go to, like a 90 minute training that they can register for. So we can utilize all that space on the flyer, on the postcard, on the inside cover, to actually tell people more information about that.

What I’ve just touched on there, being that the flyer, the postcard is like prime real estate to being able to give more value and show people material or resources, to lead them to that next step.

Well the reason we do that is because actually – here’s something that not many people realize…

With This Free Plus Shipping Offer, It Actually Costs Us More Than What We Charge!

So for example, we will be saying on this funnel, “Just cover $9.95 shipping”. Which in the US, it costs us around about just over ten dollars… if somebody in the US orders this offer, it cost us a little over ten dollars to ship it to them – for us to get that produced to their house, and posted through their door.

So we lose a few cents there which is fine y’know obviously, because...

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Priority Of Steps For Building Your New Sales Funnel

Very excited about what’s coming up this week. We should really be, probably I think by the end of the week, we should have everything in place, all being well, to be able to go live within the next, hopefully, two weeks – to start testing our brand new front end offer, our brand new sales funnel. So that’s one of the major focuses.

Right now, just to kind of fill you in on where we’re at with that sales funnel, and then I’ll kind of explain what it is left that we’re going to be doing, and the kind of priority of doing things, just so you can kind of see a bit more of an insight into how I approach building a sales funnel.

So right now, we’ve obviously planned out the funnel so we’ve got that the actual pages of that built in. We haven’t done all of the copy yet. But the pages are actually in place. So we’ve got the front end, two upsells, the downsell on the second one, and then the Thank You page. That’s kind of what the funnel looks like.

Here’s a big thing – and I’ve made this mistake completely in the past…

Don’t Ever Forget When You’re Bringing Customers Into Your Business, What The End Goal Is

Okay? So what I mean by that is – what I used to do – I used to have these offers, have sales funnels, do product launches, all variety of things – keep getting customers into my business every day, week and month.

But then not really have a solidified, proper back-end campaign – a proper back-end follow-up campaign, a proper promotional procedure in the back-end of the business.

So… what do I show, what do I expose and present to my new customers? I fully believe in doing a mixture of you know value, but combining that with promotions.

At the end of the day, my range of products that I have – I know without a shadow of a doubt – can make a huge, significant difference to the people’s businesses and lives that get their hands on them. So it is my duty ultimately, to...

Continue reading here: Priority Of Steps For Building A Sales Funnel