Best Affiliate Marketing Tactic: Most Profitable Affiliate Marketing Strategy

Best Affiliate Marketing Tactic: Most Profitable Affiliate Marketing Strategy

The traditional affiliate marketing strategy from ten years ago is no longer as profitable with paid traffic as it once was. Dean reveals here what’s happened to the affiliate marketing industry over recent years, and lays out the blueprint for the best affiliate marketing tactic you need today…

“Hey, hey, hey! Good morning my friend. Dean here of course, just on the way to Internet Profits HQ.

I just want to share a quick, short message. More of a tactical thing y’know. Sometimes I talk about what we’re up to, sometimes I talk about motivation and all kinds of stuff here on The Drive.

But today… I’ve gone through everything meticulously recently. Like, what did I do? How did I do it? What does it take to build a business?

“If I Could Get More Traffic Then All My Affiliate Marketing Problems Would Be Solved”

And I’m not gonna talk about mindset and that stuff today. Even though, to be honest, that’s probably the biggest differentiator between those that succeed and those that don’t. But anyway, we’ll push that to one side and talk affiliate marketing tactics.

Looking back, I used to think, “If only I could get more traffic… Then all my problems would be solved as an affiliate marketer.” That’s what I used to think was the best affiliate marketing tactic.

But the truth is… Y’know, when you look at it… If you think that, I want to give you a bit of a wake up call. I want you to think about something…

There Is So Much Traffic On The Internet!

It is RIDICULOUS. There are billions of people on Facebook alone. That’s one platform – just one platform, right? You only need one platform. Think about this for a second.

If It’s Not About The Traffic, Then Why Is It That People Still Don’t Succeed?

Let’s say you only… Imagine you eradicated all other platforms, and you only have Facebook. There is still more than enough traffic there for you to have monumental success.

Or let’s even draw that back a bit. Let’s not even talk about monumental success. You could make enough to replace your day job, or supplement your pension, and live a very good life just off of Facebook, right?

Facebook makes people millionaires from their traffic. So it’s not about the traffic. The traffic is there.

So why is it then that people still don’t succeed? Let’s imagine you could get all your traffic from Facebook, or Instagram, or Twitter or any of the other platforms – Google Ads, Microsoft Ads, etc. There’s so much, it’s ridiculous, it’s absurd.

So let’s take traffic out the equation. Then what are the other components of a profitable affiliate marketing strategy? Well, there are four main things… But I want to talk about one.

Back Then The Cost Of (And Commissions For) Products Were Higher, And Traffic Was Cheaper

Traffic is the first of them. Then there are two other affiliate marketing tactics. But it’s the final one that most people don’t have… And that is…

A Profitably Converting Sales System

Now, I’m not talking like… Y’know, when I got started – or – when I actually started making money back in 2008/2009, you could just get an affiliate link from like Clickbank, or any of the other platforms.

I was mainly using Clickbank… And you could promote that offer, and you would get commissions on that first product that you were driving traffic to – and then the couple of upsells that would normally follow. But that would be it.

The thing is, back then, things were very different. Like, the cost of products was higher. Which meant you were able to get a higher commission. And you could get traffic cheaper and easier, because there wasn’t as much competition.

Today You Need An ‘Ultimate Funnel‘ That Makes You High Ticket Sales And Commissions

Today, things are very different though. The average cost of products has come down on the front end. Which means the commissions have been reduced. And although there’s a lot of traffic, it’s more competitive. Therefore the price is up.

The Best Affiliate Marketing Tactic For Today

And so what do you do then? What’s the best affiliate marketing tactic to use today? Well, you need what I call an ‘Ultimate Sales Funnel‘. But let’s not even talk about the ultimate sales funnel yet.

There’s one critical thing that you must now have to succeed. And that is the ability to make big commissions. What I mean by that is…

Take your average, normal sales funnel on Clickbank. It would normally consist of what’s called a front end product, and then probably two upsells – two or three upsells, right?

You get commissions on the front end, which might be about ten or twenty dollars maybe. And then on the couple of upsells. But now that’s no longer likely to be profitable using paid traffic.

Sell Hundreds Of Low Cost Clickbank Products?… Or One Three Thousand Dollar Program?

So if you just promote a product off Clickbank with paid traffic, you probably won’t make a profit, right? Particularly in my industry at least. So what you need is…

Continue reading > Best Affiliate Marketing Tactic

Sales Funnel Optimization: Always Test And Try New Things

Sales Funnel Optimization: Always Test And Try New Things

There’s an important life lesson to be learnt here, whether or not you know anything about sales funnels. Testing and trying out new things to achieve better sales funnel optimization is critical for the profitable growth of your online business. Dean Holland’s got some inspiration for you about this today…

“Hey hey! Good morning. Dean here of course, on the way to Internet Profits HQ on this glorious sunny day right now. I am late today because I’ve just been for a haircut.

You’ll notice that I look a little slimmer on top right now. While I was in the US recently, I missed my getting my hair cut, so had to go and get it done this morning.

Heading To Clickfunnels Headquarters To See Mr Russell Brunson

Got a lot of recording and filming of video to do over the next couple of days. Am actually flying back out to America again next week on Tuesday. So, I’ve only got a few days left here before I fly back out there.

Gonna go and see Mr Russell Brunson. Heading to the Clickfunnels headquarters to attend a ‘Mastermind’ that I’m a part of. And also spending a few days with my wonderful podcast co-host, Mr James Friel.

Sales Funnel Optimization And Testing

So, today what is going on? I just said I’ve got a lot of video to do. Well, we’ve created and built (or are finishing off) a completely different version of our latest offer and sales funnel.

Testing A New Angle With The Front End, And Something Different With The Upsells

I like to test things out, and rightfully so. So I’m testing something out. I’m testing a new angle with the front end, and I’m testing something different with the upsells.

We’ve got something that I think can truly help people a lot. And I want to see how best to get it into their hands. So I’m testing something out to improve the sales funnel optimization. Not gonna spoil anything here yet. But I will definitely talk more about this soon.

Y’know, something that something that Russell and I have… This little thing, where we’re trying to ‘one-up’ each other with something… Currently it’s this one; called the ‘thank you page webinar’.

One-Upping Russell Brunson

There was something I saw him doing and I was like, “Huh, that’s really good”. And so, I took it and combined it with something else that I had seen and learned in the past. I was like, “Wonder if I can improve it?”

Russell, I Don’t Know If You’ll Ever See This, But I’m Coming For You!

And then I came back with, “Ah Russell, I think I think I’ve done something really cool with that thank you page webinar thing.” And he looked at it and he was like, “Ah, that’s really good.”

So then he went and ‘one-upped’ me… He took that, and he did something different with it. And Russell, I don’t know if you’ll ever see this, but I’m coming for you! I think I’ve one-upped you again with my sales funnel optimization.

I know I’m being really cryptic right, like, “What’s he on about?” But anyway, nonetheless, the message of the day really – what you can take from that- is always be testing and trying new things.

Don’t be afraid to test stuff, right? A lot of times – I’ll be honest, probably more times than not – things that I try fail. Meaning they don’t improve what we have. They make it worse.

Many Don’t Invest In Themselves And Buy A Product Or Program, For Fear Of Failure

But how do you know? I see so many people, in so many different areas of life…

People Settle, Because They’re Afraid Of Pain

They’re afraid of getting something wrong. Y’know, I see people all the time who are afraid to place that Facebook ad, or to to spend some money on advertising.

They’re afraid to buy that product or program. Afraid to invest in themselves. Why?…

Continue reading > Sales Funnel Optimization

Example Of Sales Funnel Conversion Rate Optimisation Using Split Tests

Example Of Sales Funnel Conversion Rate Optimisation Using Split Tests

Here’s how we performed sales funnel conversion rate optimisation, by split testing a small change and picking the winner. When you do this over and over, you craft a higher and higher performing sales funnel for any product…

“Made a couple of changes to our new sales funnel for our new book offer yesterday. And the stats are looking good.

I wanted to just share a couple of things that you might be interested in hearing. So let me share some of what we did…

Evergreen Long-Term Assets That Work For Many Years To Come

A Couple Of Sales Funnel Conversion Rate Optimisation Things

We have recently launched this brand new sales funnel. And when we say ‘launch’, we’re not into the big 7-day, hyped, massive scale product launch. I’m all about evergreen long-term assets, that can work for your business for many, many years to come.

And so we put this out. We had it optimised and in a great position, and made it available to our Certified Partners.

We Launched A Brand New Book Called The Affiliate Marketers Playbook

One of the things we do when we’re getting a new sales funnel ready – a new customer acquisition funnel… Right now, we’ve launched a brand new book for affiliate marketers called the Affiliate Marketers Playbook.

What we basically do… We launch it privately – just me. I drive my own traffic to it, and we optimise it. And then, when we’ve got it to a great position, we make it available to our Certified Partners.

But we never stop optimising. One of the things we always do, is continually optimise. We’re always testing things because…

You Don’t Know What Works Best Until You Test

Split Tests Of Changing Certain Words Gave A Small Bump In Sales Funnel Conversions

I’m constantly trying new things – testing – little split tests of changing certain words.

One of the awesome things that happened this week… We tried a couple of things out, and it made a good difference, a positive change – a small bump in conversions on the sales funnel.

So yesterday – although it’s a little too soon to say – but yesterday I did a small split test. And it was actually really small things. I changed what the order button said. And I made a couple of graphics ‘desktop only’ – so that for people viewing on mobile, it made for a better mobile experience.

And it looks like it’s already increased the conversion rate on the front-end – the people actually ordering the book. We’ve managed to increase it by something like 1.2 percent. It’s too soon to say though.

I Simply Changed The Text On The Order Button

But I guess the message of the day really is like, ‘always be testing’ – to improve conversion rates and to get things to that best position. And…

Don’t Underestimate What A Tiny Little Change Can Make

Like, I changed… The text on the order button said… Well it’s a 2-step order form, right? So they fill in their name, address, phone number and email. Then they press the first button, and it goes through to their card information. There’s another button there, to complete the order.

Well, what I had was on the first button it said something like, “Yes! Send Me The Book”. And then the second one said, “Complete Order”.

As Soon As You Tell People The Order Is Complete, It Closes The Buying Cycle

Now, what I changed it to yesterday was…

Continue reading > Sales Funnel Conversion Rate

This Split Test Kicked Ass And Exploded Conversions

So I just listened to a message on Voxer from a friend of mine in Russell Brunson’s Inner Circle, and it completely sparked off a memory of a…

Killer Kick-Ass Split Test

…that we ran in the past that exploded conversions – that’s what I want to share with you.

Good morning welcome to another episode of The Drive. It’s Dean here of course, on the way to Internet Profits HQ.

It has now turned frosty here in the UK. It is that time of year. It is getting real cold. Except I only ever wear these black t-shirts!

I need to start kitting out for winter. So you might see me soon in maybe like a sweatshirt or something, who knows? Might just go crazy on you guys.

So, split testing. Probably…

One Of The Most Under-Utilised Things For Most Marketers

Not that they’ll tell you that. But probably true.

Far too many people don’t split test. Or if they do, they probably do it one time and then that’s it. But it’s one of the most valuable things you can actually do, right?

If you are sending traffic to a page and you are not split testing to optimise it continually for maximum conversions, you’re crazy!

So, as I said in the intro, I just had a Vox this morning from somebody, and they were actually in the USA, so obviously American accent. And they basically said to me like,

“Oh My Gosh, Your Accent Is Insane…”

“Our members would go nuts for your accent.” Something like that. But anyway, basically talking about accents...

Continue reading on my blog: This Split Test Kicked Ass And Exploded Conversions...

Sales Funnel Strategy That Dooms Most Internet Marketers To Failure

This is the sales funnel strategy, or the components of the sales funnel stages that every online marketing funnel must incorporate in one form or another in order to profitably compete for traffic in today’s marketplace, according to Dean Holland, CEO of Internet Profits Ltd.

Dean starts, “Most internet marketers are doomed to fail, okay? And I’m going to tell you why, right here!

So good morning, by the way. Welcome to another episode of The Drive. It’s Dean Holland here, and we are on this journey to Internet Profits HQ right now and…

Your Sales Funnel Strategy Is A Serious Topic!

This is one that’s probably not going to come as a good news for anybody, well not for the majority, especially if they don’t act.

I’ve been in the internet marketing industry full-time since 2009, but I started back in 2004. And so I’ve seen a lot. I’ve been a part of many evolutions in sales funnel strategy over the last 12 or so years in this industry.

We’re at a point where major shifts are taking place, major things are happening. And for those that don’t adapt, for those that don’t move with it…

You Might As Well Just Give Up Now, Because It’s Only Going To Get Worse!

So let me tell you what I’m talking about, so there’s some substance to this claim.

For a long, long time in this industry, even before I was around, it was pretty straightforward in some respects, for people to sell products and make a profit.

I wasn’t able to do it myself because, quite frankly, I just hadn’t figured things out early on in my online marketing career.

But I now know certain people, and hear their stories, and they talk about the good old days when you could just go to Clickbank, choose an affiliate offer, get an affiliate link, set up a Google Ad, and literally drive traffic direct, straight to the Clickbank offer or affiliate offer…

Spending Pennies On Traffic, And Making Dollars Back

…in exchange for pennies that you spend making a dollar back. Having it as simple as that!

Google ad, direct linking to an affiliate offer, no list building, nothing, just straight to that offer.

Now today, over the years, traffic has increased in price, competition for advertising has increased driving the price for a click, up.

So that game is all but over for a lot of industries – certainly for my industry! That’s just not going to fly anymore.

And so I want to share with you…

Continue reading here: Sales Funnel Strategy

Affiliate Marketers Playbook FREE – The Best Product We’ve Launched?

This is the week for the launch of the FREE Affiliate Marketers Playbook! (Click here to grab a copy) This is another one of those weeks that I have several times a year, that I look forward to, and I’m so excited for.

Let me share all about it today…

One of the things we always talk about with our Certified Partners at Internet Profits, is…

Taking Action Every Single Day

…to experience progress forwards, progress every single week.

Now for some people, that progress means laying the foundations, doing the groundwork, and not necessarily yet making money, right? Because sometimes you’ve just got to lay some groundwork.

For other people, that forward progress is generating more leads, is getting more targeted traffic. it is generating and increasing your sales.

But no matter where you’re at in your business, you should make sure what you’re doing and accomplishing every day and every week is progress forward.

Because if your goal is somewhere in the distance, and you’re always taking a step or a leap towards it every single day, eventually you’ll get there.

The problem with most people is they stay still. Or they’re going backwards. Which is the same thing, if you think about it.

So This Week… This Is An Exciting Week!

It’s one of those weeks that I look forward to several times a year.

What am I talking about? We’re launching a new product – the Affiliate Marketers Playbook

We are launching a new sales funnel… Another free plus shipping funnel.

That’s what I believe to be the best kind of offer, the best kind of front-end funnel to…

Attract Your Ideal Customers – Your Ideal Potential Clients

And also the the best way, in my experience, to convert the highest number of targeted visitors into paying customers.

To qualify those buyers better than (in my opinion) the typical digital front end product, or as some people call it a ‘tripwire’...

Continue reading here: Affiliate Marketers Playbook

The Most Important Sales Funnel Metric – Average Cart Value

Discover why this is the most important sales funnel metric, that so many internet marketers tend to overlook, to their cost.

The big news of the day is… And this is kind of a little too early to get too excited, but…

I Really Do Like To Go Off The Data

…that I see and feel my gut instinct my gut instinct is rarely wrong. In fact, gut instincts are rarely wrong for most people.

So we opened up… after weeks of optimization and after months of building and creating… we opened up a brand new offer, with our brand new sales funnel behind it, to our Certified Partners two days ago – less than two days ago, 36 hours ago.

And we ran the numbers yesterday, just to see like what’s happening. Now don’t get me wrong, we haven’t had a serious amount of leads into the funnel. Only, I think, five or six hundred leads entered the funnel in the in the first 24 hours or so.

But What I’m Excited By, Is The Numbers That We’re Seeing

The most important sales funnel metric ultimately, for me at least… There’s a lot of people that get hung up on, “What’s the conversion rate?”

The conversion rate to me is just a vanity sales funnel metric. Does conversion rate really matter?

What really matters is… What is a buyer worth? Okay? So, how much is a customer spending?

We Have A Sales Funnel Metric We Call ‘ACV’

…which is ‘average cart value’. So, what average cart value means is, how much has a customer spent by the time they’ve completed your front-end sales funnel.

Basically, to put it in simple terms, after they’ve ordered that front-end offer, that first thing, and then seen the upsells that you presented, and they’ve basically finished that initial sales cycle, how much did that customers spend? Or how much are your customers spending on average, after going through that?

And here’s the exciting news already.

In the first 24 hours, having done five or six hundred leads through the sales funnel so far, the average cart value for the initial front-end sales funnel is… I think it was like thirty to thirty three dollars.

This Sales Funnel Metric Is Pretty Exciting!

Because whenever you start seeing numbers like that, then I know we have got a seven figure sales funnel on our hands here...

Continue reading here: Sales Funnel Metric

Understanding If You’ve Got Your Marketing Message Right

Here’s the big thing which is what I’ll talk about today – is understanding if you’ve got your marketing message correct.

This is one of the things I’ve realised – and I may have mentioned this briefly before – but…

Have You Got Your Marketing Message Right?

Because one of the things we realised with our offer is, I just don’t think we’ve got it right now.

Now I haven’t had enough traffic to it yet to make a hundred percent judgement on that, but I’ve just got an inclination.

I believe that in life and business that gut instinct counts for a lot. And I’ve always found that in life, whenever I’ve gone against what I felt in my gut – sometimes it takes a long time to realise – but…

I Always Realise That My Gut Was Right Eventually

So nowadays, I tend to trust my gut much sooner. If I feel something in my gut that… my instinct is telling me this isn’t right… or this isn’t working… or I’ve got this wrong, then I’ll tend to start looking to move away and do it differently. Or I’ll make a change or shift it, whatever the instance may be.

And so you’ve got to think about that marketing message and who you’re actually speaking to, and…

What The End Goal Is

…like, what is the goal? And here’s a big way to help with that.

A lot of people, when they start something online…

They’ll Begin From The Front Point

What I mean by that is, for example, let’s take us for example. Right now we have many products that range in price, from entry level products through to products that go into the multi-five figures – tens of thousands of dollars.

Now obviously, the best help we can give somebody is when they invest in the higher level stuff, like at five thousand, ten thousand dollar plus programs. That’s where we can deliver the maximum value and help to somebody.

So that’s ultimately what we need to work people towards. Because not only is that where we can give the maximum help, it’s also…

Continue reading here: Understanding If You’ve Got Your Marketing Message Right

How We Sell Our High Ticket Products To Our Customers

I’ve got some awesome plans today. Really looking forward to today. If you’ve been following along, you’ll know that I’ve been talking about how we’ve been basically building a new sales funnel.

Then in the last few days, you have known that I’ve been speaking about actually working on the back end customer campaign. So what happens once we get a customer. What is our ascension plan to take people up.

Basically today, or for the last couple of days I’ve really been focused in on this, mapping out what happens. And what we’ve come to the conclusion is, I think initially we’re building four campaigns within the customer campaign.

So what I mean by that is, we’ve mapped out what our next goal is. After we get a customer, and they flow through the initial front-end sales funnel, and we’ve acquired that customer, and we’ve maximized revenue at the point-of-sale.

Then into our back-end campaign, our next plan is to basically ascend those people into our Internet Profits Certification.

What that means is, they will get Certified and then basically get the right to use all of my company’s sales funnels, offers, sales pages, and marketing systems, follow-up campaigns and sales team; all of that stuff as a Certified Partner.

They Get To Leverage My Entire Company To Build Their Business…

…earning high ticket commissions of up to $3,000 as a Certified Partner.

So after we’ve acquired a customer what’s the next plan? We want to filter out all who’s interested in that, and who would like to actually apply, to discuss joining that with us. Which is actually currently a two thousand dollar product / opportunity. I think we’re actually going to raise that to two and a half thousand dollars – I’ve got ideas of raising that, so we can actually do a bit more for the customer.

But anyway, so now we know what that next plan is. So we’ve got the customer acquisition plan, we know how we’re maximizing revenue at the point of sale. Now we know how we’re about start sending them. So that being the goal, what we’ve now done is mapped out, well…

How Do We Generate Applications For, And Sales For The Certification?

So how do we get interested parties to come forward for that Certification? Now, the way in which we actually do things is, we’ve got a...

Continue reading here: How We Sell Our High Ticket Products To Our Customers