Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Wednesday, 19 February 2020

How To Get More Traffic To Your Website: A Proven Two-Pronged Strategy

How To Get More Traffic To Your Website
What’s The Best Way To Get More Traffic To Your Website?
One of the most important questions for anyone growing an online business is, How to get more traffic to your website?” Here Dean talks about how best to go about getting both free traffic and paid traffic, and addresses hidden considerations that people can quite often miss.
“I was asked yesterday by somebody, “What is the best way to get traffic? What’s the best method?”
Good question! I’m probably not going to give you an answer that you’d imagine. So we’ll talk about this one today…

Back In Action! - Lots Of Planning - Team Meetings Today
Back In Action! – Lots Of Planning – Team Meetings Today

Good morning everybody. It is Dean here of course, en route to Internet Profits HQ. It’s a bit of a dark morning here in the UK. It is deep into into winter, cold, wet, gloomy and dark. Welcome to England!

Well And Truly Back In Action!

Lots of planning has been happening over the last 48 hours, and lots of clarity on direction. Today, one of the things that I’ll be doing is holding some meetings with the team.
Generally, I’ll have a couple of meetings each week. We’ve got the the team that’s in the office with me here at Internet Profits HQ. And then we’ve got several people in various locations around the world, virtual.
Not everybody is able to be there due to timezone reasons, but essentially we’ll have a meeting in the morning with the the guys in the office. And then the meeting later on, live online, with the others.

Dean Holland The Drive Episode 146
Dean Holland’s “The Drive” Episode 146

I think that’s always important. To make sure everybody’s coming together and seeing everything, even though, like I say, sadly not everybody can be there.
But anyway, that’s what’s really happening today. Sharing with everybody, like, what’s been in my head, the plans that I’ve been making, getting everyone on the same page, and showing everyone the vision, the mission and everything that we’re striving towards. All the lives we want to impact, and how we plan to impact as many of those lives as physically possible with what it is that we’re doing.
Now, something I thought I’d share with you here today is a question that was asked to me yesterday, actually. And that is… One of our Certified Partners asked me in a comment on Facebook,
What is the number one, best way to drive traffic? What is the best way they should start out with, driving traffic?
It’s a real common question. Everybody wants to know…

“How To Get More Traffic To Your Website”

And the answer isn’t what people might necessarily want here. Most people want to hear somebody say, “Well, you should definitely do YouTube ads.” Or, “You should definitely do email buys – solo ads.” Alternatively, “You should definitely do Facebook ads.”
But the reality is that – sometimes, for some businesses – there is an obvious, prime choice for traffic. And sometimes not. Because ultimately, the truth and the fact is…

Tuesday, 28 January 2020

The Matrix Advertising Test: Always Be Testing And Advertising

The Matrix Advertising Test
Some creative inspiration today, to always be advertising and getting your message out there. Can you find a new twist or approach you could use in an advertising test? Well, Dean’s got a new video marketing idea that he wants to share with you today, just to get your creative juices flowing…
“Hey, hey! So… I’m in the Internet Profits HQ already, and not in the car on The Drive – and I’ll show you why. We just took a delivery. I had to be here a little early this morning.
Good morning everybody. Welcome to today’s Drive video. Only, I’m not driving. I’m here right now in the Internet Profits HQ. And I’ll show you why in just a second.

Delivery At Dawn For A New Video Advertising Test

You see, I just had to be here early this morning at around about 7:30 am to accept and be here for a delivery that should’ve actually come on Friday of last week. But it didn’t. And I’m gonna show you what we just finally received, and then I’m gonna ask you if you can understand why. Check it out…
Tested Advertising Methods
Why On Earth Do We Want These Two Old Leather Chairs In Our Offices?
So we got these two old chairs. You’re probably wondering, just like the delivery drivers did – what on earth do we want those old chairs for? Well let me show you something else. Check out our little mascot. He’s got this long leather jacket…. What might it be for?
Well, one of the things that you’re going to see as we go into the new year is some brand new ads from us here at Internet Profits. And this is our first one that we’re going to be using. I’m gonna be dressing up in this stuff. You’re probably going to have a good laugh at me.

The Matrix Advertising Test

But what is it that we’re doing?… We’re recreating a scene from The Matrix. The movie, The Matrix, where Morpheus and Neo sat down opposite each other in those kind of chairs. Both sitting there, and he’s about to offer Neo the blue pill or the red pill.
So we’ve got some awesome stuff lined up for our video marketing, so that we can get our message in front of more of the right people. We’re looking to be more creative, have more fun, create more engaging, more interactive advertising. And this is just the beginning.
We’re getting all of this stuff delivered – we’ve had to search high and low across the country to get these two chairs. And we managed to find two secondhand and get them driven from the other end of the country, and they arrived first thing this morning.
Now just to share a little message about what you can take away from this for your business, and for what you’re doing…
Continue reading > The Matrix Advertising Test

Saturday, 7 December 2019

Cost Of Advertising Online: How To Combat Rising Online Advertising Costs

Cost Of Advertising
Some practical, common sense advice here from Dean on how to overcome the rising cost of advertising online in your business, right now and in the future…
“Oh my gosh, I do not know whether to laugh or cry. What a morning! Can’t believe this happened.
Good morning! Dean here of course. Welcome to another episode of The Drive. En route to Internet Profits HQ, much later than normal – 10:50 am!
Dean Holland Cost Of Advertising
Was at the office doing a webinar with our Certified Partners – unleashing some exciting news to our partners. I was at the office till pretty early in the morning.
So only managed to grab about five or six hours sleep today, and was awoken by some delivery men delivering a new washing machine. And so we installed this thing and they took the old one away.
And the position in which our washing machine goes, in our small utility room – it goes in a position where it’s near the door. So it slots into its little area – it’s slot that it goes into, under the units. And then you close the door.
Well, we put the thing on – my fiance did, Robyn – and we go to open the door afterwards, and it had rattled its way out and blocked the door! And like literally, there’s no other way in.

And We Stood There, Like, “What Do We Do?”

The door would only open a quarter of an inch. You could just see through, to see that it’s come out. So we went outside the house to look through the window, and we could see that it had come out by, like, 20 inches or so, and at an angle.
And it was just stuck. Like, there was no way we were getting through there. We tried everything. I tried with a golf club – pushing it – trying to wedge it back round. Could only just get it through the gap. But wouldn’t do anything.
Dean Holland Advertising Costs
We tried with our hands, but we couldn’t get enough leverage on it. And at this point we’re like, “What do we do?” My work clothes are in that room. I could not leave the house. I needed to get to my trousers, to my jacket. Everything I needed was in that room.

And I’m Like, “We’re Screwed!”

Honestly at a point where I didn’t know whether to laugh or cry! I’m like, “What on earth do we do!?”
After 60 to 90 minutes of trying everything, and deliberating every possible idea. There was really only one choice that we’d been avoiding. We had to grab a hammer and literally smash a hole through the door, so we could climb through.
So this morning has been insane!
But aside from giving you a good laugh at my expense, here on today’s Drive I want to tell you something that we discussed on our webinar with our Partners. And why we’re doing certain things, and making certain moves in the company over the next 12 weeks and beyond.
One thing is factually correct: That with supply and demand, and with inflation…

The Cost Of Advertising

Dean Holland The Drive Episode 122…the cost of traffic, the cost of a click, the cost of acquiring a visitor, acquiring a lead, acquiring a customer… typically continues to rise, right? Because there are more advertisers competing to get their message in front of the audience.
And we’ve noticed that the advertising costs of acquiring customer, at least in our internet marketing company, have continued to rise.
So we are doing a few things, like…
Continue reading on my blog: Cost Of Advertising