Understanding If You’ve Got Your Marketing Message Right

Here’s the big thing which is what I’ll talk about today – is understanding if you’ve got your marketing message correct.

This is one of the things I’ve realised – and I may have mentioned this briefly before – but…

Have You Got Your Marketing Message Right?

Because one of the things we realised with our offer is, I just don’t think we’ve got it right now.

Now I haven’t had enough traffic to it yet to make a hundred percent judgement on that, but I’ve just got an inclination.

I believe that in life and business that gut instinct counts for a lot. And I’ve always found that in life, whenever I’ve gone against what I felt in my gut – sometimes it takes a long time to realise – but…

I Always Realise That My Gut Was Right Eventually

So nowadays, I tend to trust my gut much sooner. If I feel something in my gut that… my instinct is telling me this isn’t right… or this isn’t working… or I’ve got this wrong, then I’ll tend to start looking to move away and do it differently. Or I’ll make a change or shift it, whatever the instance may be.

And so you’ve got to think about that marketing message and who you’re actually speaking to, and…

What The End Goal Is

…like, what is the goal? And here’s a big way to help with that.

A lot of people, when they start something online…

They’ll Begin From The Front Point

What I mean by that is, for example, let’s take us for example. Right now we have many products that range in price, from entry level products through to products that go into the multi-five figures – tens of thousands of dollars.

Now obviously, the best help we can give somebody is when they invest in the higher level stuff, like at five thousand, ten thousand dollar plus programs. That’s where we can deliver the maximum value and help to somebody.

So that’s ultimately what we need to work people towards. Because not only is that where we can give the maximum help, it’s also…

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Copywriting: When It Comes To Writing Sales Copy – Bullet Points!

So… what are we doing today?… Let me update you on what’s going on in the world of Internet Profits.

I’ll be finishing up writing sales copy today for another product that we’re actually launching next month, called “The Quick Start Challenge”.

It’s a 30 day coaching program that we do every year, that essentially is to teach people in a 30 day period to get started online, start building their email list, start driving traffic, and start obviously monetizing all of that process by making affiliate commissions.

I’ve wrote version one of the copy. Just got a few bullet points to add in there. Actually, speaking of which, when I say a few bullet points, I’m actually going to stack the bullet points, as many as I possibly can. Obviously all factually true and correct, about what’s actually included, what people are getting.

And here’s just to focus in on copywriting for you today, in today’s post.

When It Comes To Writing Good Sales Copy That Sells…

…one thing that I learned is that; when it equates to bullet points, when for example I would be saying, in week one – this is what it’s about, here’s some of what you can expect to discover – and I start listing some bullet points.

Well sometimes people would… sometimes I see people, in their sales copy, they just put like a couple of bullet points and they think that’s it. So then they just move on to the next part of the sales copy.

But Here’s The Truth…

One thing but I’ve learned before, is that people equate bullets, bullet points, to something they’re actually receiving.

So if I said to you, ‘here’s what you’re going to discover – how to drive traffic without ever… or how to get thousands of visitors without driving any traffic for yourself’. Then you would equate that to receiving or discovering one thing.

Now if I was to then list another two bullet points...

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Are You Guilty Of Being Too Generic With Your Marketing?

So we’ve been finishing some things off, based on some early testing that we saw when we were driving traffic with Facebook Ads over the last week or so.

Here’s one of the things that I’ve realised with some of the tests and some of the things that we’ve been doing, that you can think about with your marketing and with whatever it is that you’re putting out in your business.

You need to look at – with your messaging, with your marketing, with your content, with whatever it is, whatever media you’re putting out – are you speaking to somebody specifically or a specific group of people? Or…

Are You Being Too Generic And Speaking To Nobody At All?

The way I would probably get you to think about that is, let’s just say, like me, you’ve got an English bulldog – a specific breed of dog.

If you were wanting to learn about that specific breed of dog, who would you listen to?

Would you listen to somebody that claimed to be an expert about dogs? Or would you listen to somebody who claimed to be an expert about English bulldogs?

You’d go to the specific expert for something more specific to what you were interested in, right? That specific breed of dog.

One of things that you always have to remind yourself is, you need to…

Figure Out Who It Is You’re Wanting To Speak To

..who is it that you want to actually attract in your business.

It’s one thing to say, “Well, I help people that have an online business”. Okay well, is there a specific type of business that you’d like to help somebody in. Or is there a specific type of business model that you prefer, or have a better understanding or expertise on?

The reason I say this to you is because, what’s apparent with our new front end product, “The Perfect Offer” training program, is that ultimately it is something that could undoubtedly help many different types of businesses...

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How To Use Webinars To Get Leads And Generate Sales

I was up late doing a webinar last night, selling one of our products. So that’s probably a good thing to speak about actually… How we use webinars in the business to get leads and generate sales.

We’ve been trying something out that’s a bit different. Typically when people do webinars, they will deliver 60 to 90 minutes of content, followed by an offer for 20 or 30 minutes.

Now usually speaking, that offer is normally higher priced. So it’s normally anywhere from $500 to about $2,000.

But one of the things that we’ve been testing out and trying – and it’s still quite early days but…

It Seems To Be Working Pretty Well, VERY Well In Fact

Because we’ve got an entire sales funnel, or an entire collection of products that range from entry $10 products to $100 products and thousand dollar products, five thousand, ten thousand dollar products…

One of my observations over the years has always been that, people that buy from webinars from us in our higher level programs tend to pay more attention to the training and take more action.

And so one of my thoughts was, a few months ago: What would be the difference over time actually…

Selling One Of Our More Entry-Level Products On A Webinar

…and then ascending them through our sales funnel process, through our marketing and follow-up systems?

So what we’ve actually been testing out is actually selling a $97 product on a webinar, and then from there onwards, once they’ve purchased that, then obviously we have our follow up systems in place to ascend them to our premium products, y’know $2,000 and beyond.

And so that’s what we’ve been trying out. And it’s actually been working pretty effectively. Because, whereas when we would sell a two thousand dollar product, we would get usually anywhere between 3% to 6% conversions on the webinar. So nothing huge there, okay?

However with our webinar selling this $97 product…

We’ve Been Converting Anywhere From 16% To 25%

…of people on the webinar, depending on the webinar. So it’s been allowing us to convert quite a significant percentage of our prospects into customers...

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Sometimes In Business, Things Take Longer Than Expected

Well, yesterday… If you saw yesterday’s post, you’ll have heard me talking about how we were trying to create about 35 or 40 videos.

Everything was looking great. Everything was going good, and then things that I’d forgot about throughout the day began to come evident. For example, I had two podcast episodes; one of which was with a special guest.

Podcasts are something I’ve not actually spoke about publicly. It’s actually myself and someone else in launches next week. So we’ve actually been doing some episodes. We’re getting a bunch of them ready so that we’re ahead of schedule for the podcast episode release.

So we had two of those, which was basically…

Two Hours Of Yesterday, Gone!

As well as that you’ll remember if you saw it, that Louis, who heads up the coaching division, or the coaching side of things here in the company – it turned out he had to actually leave and get a train around just after 6pm. But he also had a webinar at 4 o’clock to host. My two podcasts were at just before 4pm and then at 5pm ’til 6pm.

So we kind of lost a chunk of the day…

This Isn’t Excuses…

…this is just actual stuff that popped up. So I’m trying to think how many we did.

I think out of like the 35 or so that we really wanted to aim to get done. I think we only managed to… trying to think… I think we probably recorded – I don’t know how many Louis recorded – anyway, it was probably like only 30% of them.

We might have got like, maybe 30-50%. We might’ve got like 10-15 – might’ve recorded 10, but I’ve got about another 5 ready to just jump in and record.

One of the things that took a lot of time was; we were creating a lot of presentations. A lot of them were stood in front of the large screen in the training room in the office.

Everything Just Took A Lot Longer Than We Anticipated

…which sometimes happens right? Often in business, a lot of things that we do, tend to take longer than we think...

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Creating An Insane Amount Of Content In A Small Amount Of Time

So, we’re doing a lot of filming yesterday and today. Yesterday didn’t quite go to plan with filming.

Put it this way, we have one day today – it’s 8:50am right now, Louis’ got a webinar to do with our clients at 4:00pm and then has to get on a train around about 6:30pm.

So we literally have from 9:00am when we arrive to about 4pm, and in that time we have to create slide presentations and record about 35 / 36 videos for an entire $2,000 certification program.

I don’t know what is going to happen today. The reason we just went to the store is, we need to get everything we need for the entire day right now, so we don’t have to leave the office. We cannot afford to go out for lunch and waste any time later on. So we just had to stop at the store and get some quick microwave meals, some noodles and things.

We’re planning to win… We’re going to get it done… We’ve got to make it happen!

So Today’s Going To Be Wild!

I can’t wait until I can tell you tomorrow, how we got on with this.

But we’ve done some crazy stuff in the past, like we’ve done this 24-hour challenge to come up with an idea for a product, and create it, and make a sale within 24 hours or less.

We did that not long ago. I think this is actually tougher. I think this is going to be a lot tougher. Because of the sheer amount of stuff we’ve got to get done.

Now obviously the good thing is here – the positive – is that we’ve got a whole team. So I haven’t got to personally record and edit the videos – we’ve got Adam who’ll obviously do that. Then we’ve got Chris that can upload them and put them online.

So Louis and I just purely have to focus on getting these videos done. So I want to – it’s probably gonna be quite a helpful thing to share this today – like what is the battle plan to …

Create An Insane Amount Of Content In A Small Amount Of Time

Here’s our plan right. Out of – let’s say we’ve got 35 videos. I don’t know if it’s exactly that but it’s, give or take, about 35 videos.

Now of those 35 videos some of them are actually going to be with a...

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Testing Facebook Traffic With Facebook Live Ads

If you’ve been following along, you’ll know that we are in the in the trenches right now…

Testing Our New Sales Funnel

…which is for an offer called, “The Perfect Offer”. This is basically a 60 to 65 minute training loaded onto a USB stick, and it goes out with some awesome bonuses, in an amazing package and all that good stuff.

We had a bit of a delay. I don’t if I mentioned this on previous episodes in the last day or so. But we had some delays because I did my first Facebook ad which actually was a video, well actually was a Facebook Live. So I did a Facebook Live talking about…

The Only Three Ways To Grow A Business, Which Are:

• Get more customers.
• Sell more to your customers at the point of sale.
• Generate repeat custom, so bring your customers back at some future date to buy more product.

And so I did a Facebook Live about that. And then at the end, there was a call to action to grab a copy of The Perfect Offer. So it was a way of leading people into that sales funnel. And then I basically set up a Facebook Ad promoting that Live.

Now the problem was – whatever it is – I don’t really know what it was – they haven’t told me at this stage… But there was…

Something That Triggered An Automatic Disapproval

…because it just happened literally within a couple of minutes – so there’s no way it was a manual thing.

So I appealed it. I’d set up four different ads through Facebook, all promoting the same video ad, but targeting different people and different placements – so y’know, mobile and desktop with different targeting options – and got disapproved.

And that happened (I probably have mentioned this on a Drive) on Friday was it? Thursday or Friday of last week.

The Crap Thing Was…

…it actually took Facebook four days to get back to me from my appeal. I appealed it straight away, because I was certain there wasn’t anything wrong. Then it took them four days, until yesterday afternoon to get back to me. And as suspected (or as hoped, should I say) they basically did a manual verification and they confirmed that it wasn’t against their policy.

So my ads went active yesterday afternoon and now the ad is...

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