How Did I Start An Online Business And Lose $60,000?

Yesterday I was reading back… If you use Facebook, you’ll know on Facebook it does this thing where it shows you certain posts that you made like a year ago, or five years ago.

And I was looking at some of them yesterday, just thinking back on some memories of when I posted those things. One of my posts was about, or had mentioned, my ‘beginnings’ in the online marketing world.

Basically, in the first four years, I lost the equivalent in UK pounds of over $60,000, just slightly over $61K. And I read a comment on that post from a few years back, and somebody said,

“How Did You Manage To Lose So Much Money? What Went Wrong?”

And so I thought, “You know what? This is probably a valuable thing for me to share with you right now on this Drive.” Because, obviously I don’t really know you personally right now. So I don’t know what kind of situation you’re in.

But if you’re in the early stages of starting your business, the statistics tell me that there’s a high probability that you’ve probably spent a considerable amount of money, and you’ve probably not yet attained the goals that you’re looking for, or the results you were looking for.

Or if you’re later on in your business, you’ve actually got a business that’s producing revenue and you run your business full-time, chances are that you probably went through some struggles in that journey as well. So I thought, what the heck, why don’t I share this.

So the discussion of the day on this journey to the Internet Profits offices is,

“How Did I Start An Online Business And Lose $60,000?”

Here’s one thing I always used to say; that I “got scammed by the gurus!” Like it was the evil gurus fault that I lost all that money, and failed for so long, and reached the rock-bottom in my life by my mid-twenties… Because it was everyone else’s fault but me!

And you know what?...

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Filming Facebook Ads Setup Live And Testing To Scale Up

We’re doing internal testing and optimization this week and continuing next week, for a current offer, brand new offer that nobody’s seen yet called “The Perfect Offer“. Which is a training that goes out on on a 4Gb USB stick – it goes out in the mail.

In fact one of things I’m doing today, once we’ve done filming this morning, this afternoon what I’ll be doing is…

Setting Up Some Facebook Ads

So if you saw my earlier post, you’ll have heard me talking about how I was trying to decide which path to go with our traffic strategy. Meaning, would I do email buy traffic / solo ad traffic first, or Facebook Ads first, or both, or what would I do?

And I was leaning initially towards solo ads. But I’m actually going to get on and do both. The reason being is, I’m just not a hundred percent convinced that solo ad traffic is the best for this offer because of how it’s currently set up. But because of that, one of the things I did the other day, and one of the things we started looking at, was…

A Survey Squeeze Page

So we can drive different types of traffic, I believe, more successfully to a survey page. Then segment them based on the responses they give. So solo ad traffic took a bit of a backseat just for a couple of days while we get that set up. And as I say, this afternoon I’m going to do some Facebook Ads setup – set up some ads, so we can start those running.

One of the cool things that I’ll be doing today for our Certified Partners; while setting up my Facebook Ad, I’m basically just going to hit record and live-stream the entire process from start to finish. So I’m not editing, it’s not producing a training, or a product for the public.

But one of the cool things for our Certified Partners, is really getting to see what we do and how we do it, to drive traffic, so that they can…

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Testing The Sales Funnel And Overcoming Obstacles

Yesterday you heard me talk about how we were basically heading into the office to do final testing, and all that good stuff, to make sure that our brand new sales funnel was ready to begin driving traffic to, and start optimizing conversions. And well, in true form…

Lots Of Stuff Went Wrong!

So I’m heading in today, hoping that we can get the technical issues fixed. This is the kind of stuff that most people never really get to see – all the stuff that’s going wrong behind the scenes.

A lot of people just see the success, and the six or seven figure sales funnels, and the awards, and all the money. But people very rarely…

Get To See What’s Happening Behind The Scenes

And that’s what I want to fill you in on today. Because you don’t just go from idea to success without anything in between.

And so yesterday, with what we did – everything look good. The pages were there, the offers were there. So we’ve got front end offer two upsells, a downsell, the thank you page. And that makes up the structure of the sales funnel. So yesterday checked all the pages…

Everything Looked Good

We have the one-click upsell process in place – meaning that if people want to add the upsells to their order, they don’t have to refill in all their their payment details.

They can just click ‘Add To Order’ and it will just add it to their order. And everything looked great.

Went ahead, purchased, went through, orders were processed, everything look good.

Then tried a few different possibilities, like buying the front end and saying ‘No’ to all the upsells – did that work? Yes. Bought the front end, said ‘Yes’ to all the upsells, did that work? Yes.

And then, just as we thought everything was ready, we noticed…

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Testing A New Sales Funnel – An Exciting Week Ahead!

I know I probably say this every week, and it’s true. But this week, I am especially excited and pumped up for everything that’s about to come this week. Let me tell you why.

So, if you’ve been following The Drives over the last, well since we started, I mean we’re in the probably 20-something episode, maybe 24th/25th I’m not sure, something like that.

If you’ve been following along over the last four or five weeks of doing these, you’ll have been hearing behind the scenes of what it is that we’ve been doing here at Internet Profits.

And One Of The Biggest Things…

…or one of the main things I’ve been speaking about, is a brand new offer and a brand new sales funnel that we’ve actually been building and getting ready. So this is a training called “The Perfect Offer“.

It essentially teaches people, it’s essentially a (it’s just over 60 minutes) training that teaches people how to convert a much higher than typical percentage of website visitors into customers.

So obviously, no matter what it is you’re doing in your business; whether you are a product creator, or you’re an affiliate marketer, or network market, or service provider. It doesn’t matter what type of business model you operate, we all need customers, OK?

Over the years and years of doing this, I have found (around about 18 months ago / two years ago)…

The Ultimate Way To Convert The Highest Number Of People Into Customers

There has never been anything like it!

And so we’ve got this brand new training that teaches people what that is, and how to do it.

The reason I’m so pumped up and excited is – if you’ve been following along, you’ll know recently I’ve been talking about how we’re getting close to having that finished, ready to start testing.

Well... on Friday, at around about 6pm, just before I was leaving the office, we managed to successfully place a test order for that product...

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The Biggest Shortcut To Your Online Business Success

I made some severe mistakes that basically caused me - over the first four years trying to make it online, so between 2004 to 2008 - to get into over $60,000 of debt.

Just to make you very clear how severe that was, I was around about 24 years old $60,000 of debt, five credit cards, two bank loans. And worst of all nobody in my life knew that I had any debt at all, because I was too ashamed to basically admit it.

I Was Petrified!

And looking back on it, what what became very evident from 2008 onwards, was the biggest mistake of all that I’d made, was trying to figure it all out on my own.

And the way in which I would compare it now is – if you or one of your children had a goal in their life or that desire was to become a schoolteacher, they would have to go to college and get qualifications and train under professional teachers and trainers in order to get the knowledge to do that job correctly, right?

Likewise, if you or a family member or child wanted to become a doctor, they would go to college, they would go to university probably for six to eight years, maybe more. They would spend probably $100,000 or more and basically, they would be learning from experts, professional doctors that could train them and teach them, and give them the knowledge that they needed to do their job properly.

So The Irony Is, When I Started Out Online…

…for some reason (and probably because of some of the products I bought and the information I consumed) I had a belief that I didn’t need to learn from a professional, I could just watch a few videos and start making money online.

Well, obviously, my experiences quickly showed me (or over four years) that that wasn’t true.

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Conquering Fear And Pulling The Trigger In Your Business

Many people far too often fear what may happen, what may or may not happen. For example, creating your first video and putting online of yourself.

People fear judgment. People fear getting it wrong. People fear looking stupid. All these different fears.

Setting up your first paid advertisement online, such as doing a Facebook ad or a YouTube ad for the very first time.

People Fear Getting It Wrong, So They Don’t Pull The Trigger

So all the different areas of your business, you know, I can categorically say without any doubt, that any time I felt uncomfortable in my business, any time I’ve been doing something, or pushing myself outside of that comfort zone – which is like the zone in which you feel okay doing everything – any time you try and step outside of that, and things start to feel scary, things start to feel awkward, things start to feel uncomfortable for you…

Those moments there. And every single time I felt like that and have had the strength to push myself, I’ve always experienced new levels of success in my business.

Putting myself out there on video for the very first time, I was scared, I was unconfident, I was mumbling. In fact my very first video, which was in 2009, that I published online, I didn’t have a camera, I didn’t have anything that would produce a quality video.

The one thing that I could find to use was actually a camera that took photos, that really wasn’t made for recording at all.

This is in 2009, before technology had advanced significantly to where it is today. And so my first video online was blurry, you couldn’t really tell it was me…

I Was Scared!

So I was very robotic and rigid in what I was saying. I didn’t have any personality, I was kind of monotone, I was very boring in tone. But I put it out there because a mentor of mine, my very first mentor, stressed to me the importance of…

…In an industry online such as this, an internet-based industry, when there’s so many people behind the computer, it’s so important that you show people that you’re a real person.

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Hitting Rock Bottom – Oops I Did Again Today!

Bit of a story to share here. If you can see through the through the camera here, I’m actually just leaving the garage (gas station) where I’ve just been getting some fuel for my car this morning.

I just actually had to have my fiancé follow me to the garage because stupidly I arrived home last night, and my car’s one of those cars that’ll tell you how many more miles you’ve got left and fuel in the tank.

And I am just pulling up on my driveway after coming home from the office yesterday evening, glanced down and it says one mile left.

There is literally nothing – there’s this blue bar that shows how much fuel is left and it had gone through the red line and it was non-existent – it was gone! It said I had one mile left, and the nearest station here to get fuel is like probably four/five miles. So I just had to basically drive to get fuel on…

Pure Fumes, Goodwill And Good Luck

But obviously there’s a good twist to the story. I made it! And this is actually what I want to talk about. You know what it just reminded me of? As I was doing this Drive, and I’m literally willing myself to make it. I’m hoping, you know, please make it! Please don’t break down! I’ve got a lot to do today, please don’t break down!

And you know what it just reminded me of? It reminded me of when I was in the first few years of starting my online business.

And I’ve come to see since, having been in this industry for more than a decade now, that what I did is actually kind of what happens to a lot of people. And so I want to address that. I want to talk about it....

Continue reading here: Hitting Rock Bottom – Oops I Did Again Today!