What Is Each Customer Or Email Subscriber Worth To Your Business?

Do you know with your business, whether you’re an affiliate marketer, you’ve got your own products, whatever it is that your business model is.

Do you know what a customer is actually worth to your business? Or do you know on average how much a subscriber on your email list is worth to you?

For example, if you had a thousand subscribers and you make a thousand dollars a month, then on average each subscriber will be worth a dollar, right?

So, Do You Know That Number?

That’s when you can really take hold of the stats, numbers and metrics of your business. What that actually tells you is, how much am I earning on average for every person I add to my list. And then how much on average am I earning for every customer.

Because when you know what a subscriber is worth, then you know ultimately what you can spend to get them.

Now as a whole, for most people, that never been a simple metric to work out. But in its most simplistic form, just look at how many people on your list and how much you made that month. So last month, if you had 10,000 subscribers and made $5,000, a subscriber would be worth 50 cents, right?

Then just keep a gauge on that every month in your business. Perhaps just have a spreadsheet and you keep it written down just on a monthly basis how much did I generate last month, how many subscribers were on my list… And just keep a record of that. And you’ll start to hopefully see…

Now, one of the things that happened with me, if I go back to when I first started building my list…

Early On, I Was Able To Generate $1-2 Per Subscriber

…on my list. And so, as my email list grew, with my first 500 subscribers I was making anywhere from 500 to a thousand dollars by sending email promotions as an affiliate marketer (I didn’t have my own products at that stage)

One of the things that I found – this may not be true for everybody – but as my list grew, the average value of my subscriber actually...

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Entrepreneurship Motivational Speech: Gotta Do What You Gotta Do

“You’ve got to do what you’ve got to do.” Here’s an entrepreneurship motivational speech from my business mentor, Dean Holland CEO of Internet Profits.

“We’ve now built…

The Resources To Execute Multiple Projects Quickly

…or at least much faster than we ever was in the past, because we’ve got people in these key roles now.

I’ve got my Assistant helping me manage things, and her role’s going to start getting busier and busier as we grow.

We’ve got Chris, my Marketing Assistant, who’s just awesome and helps me with all things to do with everything, you know!… Building the web pages, setting up the sales copy, setting up the campaigns, setting up the software.

We’ve got Adam who produces all the video, edits and produces all the video content, records the video content with me.

And So Together As A Team…

…we’ve also got Louis and Glenn that manage and head up the coaching side of things with our Partners and clients.

We’ve got the support network of people in the company; Destiny, Sarah, Gloria.

We’ve got an awesome network and team, and now we can get a lot of stuff done and get it done fast, which is awesome. But it still takes a lot of managing – it’s busy, it’s crazy!

For most people, I don’t recommend working on so many multiple projects all at the same time. But for us right now, where the company’s at…

You’ve Got To Do What You’ve Got To Do

And that’s the thing sometimes, right? You’ve got to do what you’ve got to do wherever you’re at in your business.

If I were to go back to 2004-2009, I didn’t have a social life, I didn’t see friends, I didn’t do anything fun. Because all of my time, all of my energy, all of my resources went into trying to figure out how to have an online business, how to make money on the internet.

Then by 2008, 2009 I did start to figure that out, thanks to having a business mentor. Even through all the stages, you’ve always got to do what you’ve got to do.

Sometimes You’ve Got To Sacrifice

…sometimes you’ve got to invest time, sometimes you’ve got to invest money, sometimes you’ve got to invest resources, sometimes you’ve got to work like you’ve never worked before, y’know?

And sometimes you’ve got to take time out… You’ve got to do what you’ve got to do, to get where you want to be.

I Saw A Very Interesting Video Yesterday

…that explained how important, how short life is, better than anything I’ve ever seen before...

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Best Digital Marketing Books For Beginners, Or For Any Level

Got something I’ve been thinking about since yesterday actually, about the best digital marketing books for beginners, and specifically for you.

I thought this would be a really, really helpful topic for many of you reading this.

And this applies regardless of whether you’re a beginner, intermediate or an advanced digital marketer.

So let me ask you this…

How Do You Know What To Study?

All of us, as entrepreneurs, as business owners… we are continually educating, we are continually learning new things, we’re continually discovering new things, through trial and error of just simply taking action ourselves.

We’re discovering every day that we take action, whether we discover something that works, whether do we discover something that doesn’t work, whether we are learning from a product that we purchased, whether we’re learning from a mentor that we’ve invested in, whether we are learning from our peers, whether we are learning from our competition, whether we are learning from the audios or podcasts or books.

Whatever medium it’s coming to you in, we are always learning and always evolving. And so you should be. But you shouldn’t try and learn everything, right? And…

This Is A Mistake That People Make All The Time

I’ve done it. I remember there was this one time a couple years ago. I don’t regret this decision actually. But just to emphasise a point; I was thinking to myself, “Oh my gosh, I do not know enough stuff!”

At that stage, my business was already doing incredibly well. I’d already generated millions in dollars in sales when I had this thought. This is only like two years ago.

And so, what it stemmed from was… I just converted a double garage into a home office and video studio in our new home that we moved into two and a half years ago.

Now I had a bookshelf in there, and it stood with about four books on it. And I was like,

“I Do Not Know Enough Stuff!”

…“I have not bought enough books in my life!”

So I went to Amazon and I literally ordered about 50… like, hundreds of dollars worth of books. All the so-called great books, you know. Ask anyone what are the top 20 best books and these were the top ones...

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Business Task Management: How To Manage Multiple Business Projects

Somebody said to me recently, how is it we’re juggling so many projects? How is it we’re able to manage it?

I want to give a bit of advice on that and just share how we do that. The question ultimately being, how do we manage… how are we now managing so many projects and getting so much done in, essentially now, a shorter period of time?

Here’s The Truth, Here’s The Reality…

And I’ve spoke about it in the past. It’s only recently, in the last few months, that we’ve actually been able to do that. That we’ve actually been able to manage multiple projects, have multiple things going on, and everything being executed now in a timely manner.

Over the last year… before the last few months… and I’ll tell you what’s changed recently, because there’s a few things… Over the last few months we had lots and lots of projects going on, but nothing getting done.

We Were Actually In A Bit Of A Bad Situation

…in the company in all honesty, where we have too much going on we couldn’t get any of them done, and we were just falling behind continually.

We actually were letting customers down, we were letting our Certified Partners down, we were letting our clients down – our coaching clients. Not drastically, to the point where we were causing them harm, but just… because I’d announced a lot of new things were going to be happening and nothing was able to get done in a timely manner.

Business Task Management – 2 Big Changes

There were two main things that had to change to allow us to, a) actually be able to manage having many projects going on, and b) how to execute things and manage things in a timely manner.

So here’s the two things that had to change...

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A Different Way To Build An Audience On Facebook

Today we’re going to be talking about an unusual way to build an audience on Facebook. I’m just going to focus in on one thing we’ve just been talking about – different ways, different campaigns, and different things that we can do to…

Build An Audience On Facebook

…and create anticipation, create curiosity around a launch that we’ve got coming up later this month, called Quick Start Challenge.

If you’ve been following along with The Drive, you’ll know that there’s several projects that are going on right now. Which is why some days you’ll tune in and I’ll be talking about The Perfect Offer, which is a brand new funnel and product we’ve created, that we’re just in the testing phase of… driving traffic to, optimising the funnel, before we open it up to our Certified Partners who can then use that in their businesses.

In addition to that, we’ve also got the Quick Start Challenge launch coming up. I could actually reel off tons of stuff.

We’ve Got A Brand New Members Area

…brand new certification program, we’ve got so many projects.

But the awesome thing is, is that I’ve now built the foundation in the company to facilitate being able to manage multiple projects and have them come to fruition fast, y’know – executing fast!

And so what I guess I want to really talk about here, which is one of the things that we were just focused on in our conversation before I hit record, was

Using A Chat Bot With Facebook Ads

If you don’t know what that means, a chat bot is essentially – you can set up a particular software (I think there’s a few different things out there right now) but the one that we particularly were just discussing was a software called ManyChat...

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Accountability In Your Small Business Or Online Home Business

I want to talk about a topic that some online home business owners will like, and some will not. Some people may disagree with, some people may like what I’m about to say.

But what I’m about to say is based off of what I have witnessed over the last few months.

And this isn’t to directly call out any individual personally, but actually an observation.

Now, when you are building a small business online, or when you have an online home business, each week or each day that passes, if you are not moving your business forward then ultimately you’re going backwards.

I don’t believe there’s such a thing as staying still – me personally – I believe…

You Are Either Moving Forwards Or You’re Going Backwards

Now I believe that having some accountability for yourself assists you in a positive way to keep you on track.

But here’s my topic of the day, that I want to just mention… is how different people react differently to accountability. And I’ll tell you where this is coming from…

Going back two or three months, I started in our private community group that we have just for our Certified Partners at Internet Profits (which is from our Partner Program). I do this daily broadcast that I call the Daily Dean inside of our group.

So Every Day, I Go On Facebook Live

…and I share something, or talk about a topic, or share something that’s working, or show them something that I’m doing. And one of the things I do every Monday is, I actually have an accountability session, where basically I ask people to leave their statement of intent for this week.

Meaning every Monday, they get to turn up to my live broadcast and and make a statement about what it is that they’re doing in their business and why they’re going to accomplish those things that week.

So it’s essentially, on Mondays, I say...

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How To Plan And Get More Done In Your Business

I want to talk about how to plan or how to get more done this week in your business, or in any area of life actually.

Not just even in business; in your personal life, in your in your job if you have a job, in your business if you’re running a business, or how to have to get more done in your spare time for your business if you still have a full-time job.

Take me yesterday, for example right. On Sundays I generally try and relax and chill out and don’t really do a great deal of stuff. Just kind of relax.

But once it gets to Sunday afternoon, my mind naturally starts shifting to thinking about the week ahead. Like, what have we got to do? What what do we need to make sure we get done this week? Y’know, what projects? Where are we at in the projects? What is happening? Where is everything at?

And So What I Tend To Do Is…

…On Sunday, I make sure that everything for the week ahead is clear in my own mind and planned out. This is, I would probably say, even more important if you still have a job, and you’re juggling and balancing your personal life, your your job that currently pays the bills, and your desire to start a business.

The reason for that being is, that you obviously have less time, you’ve got so many other commitments in your life that tear you away from growing a business to lead to that end goal you’re ultimately looking for.

So It’s Even More Important For You

…that you’re really clear on what time you have to put into your business and what you’re going to get done during that time. And obviously then, when you transition to having your business and you’re doing that full-time, then you’ve got more hours to play with.

Right now, for example, it’s just past 8:30 in the morning. I know that I’ll probably be at the office till 5pm or 6pm today and probably for most of the week, if not later. Because we’ve got five days to really get a tremendous amount of stuff done, as some staff holidays are coming up.

Here’s ultimately how to have the best week that you possibly can, and…

How To Get The Most Done That You Possibly Can

…Not to wait until the day, to figure out what needs doing that day, okay?

I truly believe that a successful day and a successful week comes by...

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