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| Purpose-Driven Business: Why Purpose Is SO Important In Your Business |
Do you feel driven by a strong sense of purpose in your business or money making endeavours? If not, you may find yourself a slippery slope to a miserable working life. Here’s why having a purpose-driven business can make for a more profitable and fulfilling experience for yourself and your customers…
“A few weeks ago I was on stage at Russell Brunson’s event, Funnel Hacking Live. And over three or four days, there was a whole host of amazing speakers, most of whom I know, and are friends with. Just amazing entrepreneurs! And of course…
The Keynote Speaker Was Tony Robbins
It was just an amazing experience!
But one of the biggest things that led my presentation, before I got into sharing what I call, “The Ultimate Funnel“, was… How you can literally be rich – you can be financially well-off – and be absolutely miserable.
One of the biggest reasons for that is if – who you are serving, and who you are selling to, or what you are selling – does not provide you with fulfilment. If you’re not passionate about serving or selling to those people. Or not passionate about what it is that you’re selling.
Now all of those things can be changed. All of them. For those of you that have followed us for at least a year, you’ll have seen some massive, massive changes that we’ve made.
We were selling very much to unrealistic people, with unrealistic expectations – who thought you could get rich with no work, no money, no effort, no time… Push-button riches to success untold overnight – type of people.
Transition To A Purpose-Driven Business
The reason we served that sector of the market was that I used to be there. I believed that if we could sell to those people and educate them properly, that we’d be able to turn them around correctly. And we did with a minority.
But I was left unfulfilled, because there was this side of me that just thought, “Well, what about all these other people? This doesn’t feel good. I’d rather not be selling to those people.” And that’s a decision that I’ve stuck to and lived by, and that has provided me with much better fulfilment in my business.
It’s been a tough transition to be honest. Because it’s changing everything that we’ve served and sold, and who we’ve sold to. Switching over to a different purpose-driven business.
And I would really encourage anyone – whether you are promoting other people’s stuff, or selling your own stuff – to always ask… “Am I fulfilled by who I’m selling to, and what I’m selling them… What I’m offering – my products, my services, my solutions, my offers?”
So it’s “Who” and “What” y’know…
Who Are You Serving? What Are You Selling?
Something that I encourage every single person to do, and make sure that you have that fulfilment. Because if you don’t, you won’t be passionate about it.
I showed a photograph when I was on stage – there were over 3,000 people I believe, in the audience. And I had a picture that I’d managed to find, that was taken of me, which was basically me lying on my sofa, my dog was actually lying just above my head, more than two years ago.
My business was making hundreds of thousands a month And yet, there I was every day, literally huddled up on the sofa, miserable! Hating everything! Because I didn’t have that fulfilment.
And I think everybody is more than happy to chase the money. But one of the things you realise when you get it, is…
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