Every Time I Do Something I Ask Myself, “Should I Be Doing This”?

I have an Executive Personal Assistant joining the team today. Somebody basically to help organize myself, my team, our projects and all around take a lot of things off of my shoulders.

Obviously it’s a position that, you know, the working relationship will no doubt grow over time, and my new assistant will have a lot of things to learn.

They’ve got some training to go through to learn our project management and task management system. There’s a lot to pick up on in this initial stage, before things will be really effectively up and running. But today the process begins.

It’s Quite A Fun Process Actually

What I’ve basically been doing and what I will be doing ongoing now every single day – is any time I’m doing something I’m gonna ask myself, “Should I be doing this?” I really only want to be saying “Yes” to the absolute essential things that I need to be focused on to drive this company forward.

Without the marketing being created or planned out by myself, there won’t be leads coming in. Without leads, there won’t be customers, without customers we won’t be getting client applications, which means the phone team is sat there without people to speak to.

Which means nothing’s really driving the business forward. As the team’s growing and as we begin to start taking the business forwards, it’s really important I’m focused on the most important things.

And so that’s basically the exercise I put myself through now. Every single time I’m about to start a new task I just say…

“Wait! Should I Be Doing This?”

And if I can’t say “yes” because I need to be doing it, then I need to then say, “Who should be doing this?” or “Who could be doing this?”

And so obviously now, you know, we’re in a position where we’re growing the team here at Internet Profits, and everybody’s got their set roles. We've got...

• Adam who who handles all things video, who’s the Videographer in the company.
• Chris who’s my Marketing Assistant, so publishing content, creating sales funnels; many, many tasks and responsibilities fall into that position for Chris.
• Obviously Louis, very important, the President of Client Coaching here at Internet Profits – basically heads up the coaching division.
• Glen "The Wizard" who assists Louis and runs some coaching webinars.
• Gloria and Sarah and Destiny in the US who cover customer and client care and happiness.
• John who heads up the phone division.

So everybody’s got their roles. And so what I’m getting at, is essentially we’re in a position where many roles within the business are fulfilled. People are managing or running those positions.

And so my focus has to be on...

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How To Deal With Overwhelm When Starting An Online Business

Something else I want to share with you. I was reading somebody’s posts on Facebook yesterday and…

They Were Talking About Information Overload

…and how they’ve consumed so much information. They were talking about how so much information is conflicting. One person will tell you one thing in the right way to do it, and then someone else will tell you that that’s the wrong way and their way is the right way.

They’ve basically been trying for years, which is pretty common in this industry unfortunately, they’ve been trying for years and they just they feel worse off right now than they did two years ago, because of information overload and conflicting content, conflicting information, and having to deal with overwhelm.

And here’s the thing with that;

I Went Through Exactly The Same

When I first began in 2004, I did the exact same thing between 2004 and 2008. All I did was buy and consume information, and try and implement some of what I was buying. And I failed miserably. I got into over $60,000 of debt and just was so lost, so frustrated.

The truth is that each of us individually needs to basically stand up and take responsibility for what it is we’re allowing ourselves to consume. Every time you buy a product, you choose to buy that product. Every time you consume a product, a video course, a book, a blog post – you choose to consume that content.

So if you are continually a consumer of content, and lack focus, and lack commitment to implementing one main thing and sticking at one thing, then you’re really causing that yourself. And yes, knowledge is power. Yes, it is well said that the more you learn, the more you earn…

But I Would State Something More Important…

…that the more you focus, the more you commit to one thing and making it work the faster you progress, and the more your business and your income is going to grow.

So this is what I challenge you today...

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How We Sell Our High Ticket Products To Our Customers

I’ve got some awesome plans today. Really looking forward to today. If you’ve been following along, you’ll know that I’ve been talking about how we’ve been basically building a new sales funnel.

Then in the last few days, you have known that I’ve been speaking about actually working on the back end customer campaign. So what happens once we get a customer. What is our ascension plan to take people up.

Basically today, or for the last couple of days I’ve really been focused in on this, mapping out what happens. And what we’ve come to the conclusion is, I think initially we’re building four campaigns within the customer campaign.

So what I mean by that is, we’ve mapped out what our next goal is. After we get a customer, and they flow through the initial front-end sales funnel, and we’ve acquired that customer, and we’ve maximized revenue at the point-of-sale.

Then into our back-end campaign, our next plan is to basically ascend those people into our Internet Profits Certification.

What that means is, they will get Certified and then basically get the right to use all of my company’s sales funnels, offers, sales pages, and marketing systems, follow-up campaigns and sales team; all of that stuff as a Certified Partner.

They Get To Leverage My Entire Company To Build Their Business…

…earning high ticket commissions of up to $3,000 as a Certified Partner.

So after we’ve acquired a customer what’s the next plan? We want to filter out all who’s interested in that, and who would like to actually apply, to discuss joining that with us. Which is actually currently a two thousand dollar product / opportunity. I think we’re actually going to raise that to two and a half thousand dollars – I’ve got ideas of raising that, so we can actually do a bit more for the customer.

But anyway, so now we know what that next plan is. So we’ve got the customer acquisition plan, we know how we’re maximizing revenue at the point of sale. Now we know how we’re about start sending them. So that being the goal, what we’ve now done is mapped out, well…

How Do We Generate Applications For, And Sales For The Certification?

So how do we get interested parties to come forward for that Certification? Now, the way in which we actually do things is, we’ve got a...

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Being An Entrepreneur, Are You Forgetting To Live?

Some people aren’t fortunate enough to even have a long healthy life. And even if you do get fortunate enough for that, how many years do you really have to achieve and attain what you want in life and be in a position where you can actually enjoy it? To be able to reach a certain age in life and to be able to enjoy the fruits of of your efforts.

Certainly as a business owner, you get so caught up sometimes in the hustle, in working hard. I’m certainly not trying to suggest otherwise – that it doesn’t take hustle and hard work to build a business. But… just another one of those experiences yesterday, where it makes you kind of stop and think, “What is my end goal? What is my purpose?…

“What Am I Doing All Of This For?”

I think the serious message out of all of this is, don’t forget to actually live! With everything that you’re doing, everything that you’re working towards in your business, don’t get so caught up for so much of your life that you actually forget to live.

I can certainly say for me that, in a sense yesterday, coming away from there, it did make me think like I need to put more effort in with certain people, with certain family members, my grandparents. They only live probably about 30 minutes drive away, yet I probably haven’t seen them for the last few months.

It just kind of makes you think like that. You work hard, you put in all these years working your ass off to build your business, to achieve stuff in life, because you aspire to certain things. But then I think far too many people, if they’re not careful, they actually get trapped in that state and they end up actually with a with an even bigger job than they had when they were in full-time employment. And then because you have to work harder, you have to work more hours.

You can indeed set your business up in a way where it doesn’t require you to be the one doing all of the work all of the time. And I think that that’s definitely something important for a lot of business owners and entrepreneurs to look at… To understand why they got started in a business in the first place. To understand why they actually want to achieve and attain the things they’re striving towards.

If You Want $10,000 A Month

…or $100,000 a month or a million of dollars a month – whatever you’re striding towards and you’re working towards, don’t ever forget the reasons why. And don’t ever forget to...

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Why I Just Employed An Executive Personal Assistant

Big, big week ahead! I think every week right now is a big week with everything that’s going on here at Internet Profits. Expanding the team, expanding the resources, expanding all operations for growth, scale and systematization of the whole business.

I think probably the big news of last week was the fact that, on Friday I actually agreed terms and employed my new Personal Assistant, Executive Personal Assistant who will actually be joining us or starting with us one week today.

So this is now my final week without that person helping me and taking a lot of things off my of my plate – and managing those, running those, helping me with running our our team, helping me running our project management and task management system.

Just all-around taking a lot of my responsibilities that would be B or C grade responsibilities, allowing me, freeing me to just focus on…

The Most Important Of All Tasks

…so I can just begin focusing on the most important things that drive this business forward; product creation, devising the marketing plans, creating the products.

I’ll be in heavily focused in those two areas, because I’ll have that person taking on everything else.

So if you look at what we’ve done over the last six weeks. So much has happened:

• We’ve moved into the new offices – 2,500 square foot offices.
• We’ve got a training room – a 15-person training room.
• We’ve got a video studio.
• We’ve got the offices to work in.
• We’ve got Adam who’s joined the team – our full time Videographer.
• We’ve got Chris joining the team, my full-time Marketing Assistant.
• We have my new Personal Assistant, Executive PA starting in seven days time.
• We’ve already got obviously the phone division of the company.
• We have Destiny in the US who handles inbound/outbound customer care and also our social media, you know, our community group.
• We have Glenn, the wizard as we call him, who’s based remotely as well.
• John and the phone division, Sarah, Gloria.

So we quite a sizeable team now. It’s really beginning to grow, both internally in the office and virtually across the world. So we’re really now setting up a systematized company.

A company that ultimately can run with or without me there. That’s the goal, that’s the 12-month goal.

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My Thoughts On The Media And News As An Entrepreneur

Now I just wanted to pose a particular question to you today. I want to talk about mainstream media. I just got in my car this morning and when I got in, the news was actually on the radio.

So I’m listening to the news – and to be honest don’t really listen to any news, I don’t watch news on TV – but obviously getting in the car, you know, I didn’t choose to put news on – it just happened to be on the particular radio station that I was listening to.

So I sat there for a minute or so and all sudden I got sucked into it. But then I had this wake up…

“What Am I Doing!?”

And I realized how much listening to the news and the mainstream media like that – I realized how much the news can affect your mood.

I don’t like to do anything or watch anything or listen to anything that might affect my mood going into work. When I’m going into the office, when I’ve got a lot to do, I’m thinking things through and then planning things in my head. I don’t like external forces coming in and messing with that mood.

It’s kind of like spending an hour with…

A Friend That Just Moans Constantly

It affects your mood, right? That’s why people say, be careful who you choose to spend your time with.

And so it got me thinking about mainstream media, and how far too many people pay attention to, listen to and get absorbed by mainstream media, and what I quite frankly believed to be ludicrous claims, many times…

Ludicrous Opinions And Damaging Information

…that can literally cause people to be affected in so many ways.

I believe from even the small exposure that I sometimes have to mainstream media, I can see how it can literally alter people, turn people against each other almost, caused people to have these drastic opinions. And to me, it’s just absolutely insane that people would even choose to listen or watch mainstream media.

And so I think, you know, my personal opinion – and again this is this is something that’s completely open to discussion and I’d love to hear your thoughts in your comments, – what are your thoughts on mainstream media?

Do You Look To Mainstream Media To Keep You Informed?

Do you believe what you’re hearing or seeing in the news? Do you think they have your best interests at heart?

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How To Get People To Open And Read Your Emails

Today I want to talk about emails. So right now, when I get into the office, one of my big jobs that I’m working on today, and probably the next few days at least, is writing email sequences for our new sales funnel.

Mainly what I’m going to be focusing on is the customer sequence. So, what happens, what gets sent out to a customer, what events take place to a new customer once they’ve ordered our upcoming new training called The Perfect Offer?

So I want to give some advice actually, because I study a lot to do with email, copywriting and all things like that. Because ultimately, your ability to get somebody to take an action based on the written word is probably…

One Of The Most Valuable Skills You Could Ever Learn

There’s a famous saying, “When you can learn to sell, you’ll never go hungry.” And obviously, a huge asset, or one of the most valuable access in any successful internet-based business, is your email list.

And so, having the ability to develop rapport and build trust and develop a relationship with your subscribers, with your customers, that is one of the keys to having a successful business, you know. Positive cash flow when you’ve got customers.

And so I want to give you a good tip here, because this is one of the things that I’m kind of weaving into all of my emails, or all of this campaign, is this particular tactic – this particular strategy.

So the whole purpose being here, is that when we’ve got a new customer in our business and on our email list, we want to engage with that person. We want to almost, when we first get them on our list, set the scene, engage with them and have them basically looking forward to receiving our emails.

A lot of people write their emails and they’re very generic, they’re very boring, they’re very monotone, you know, they’re very neutral almost. And one of the best things that you can do with your audience is to be polar, you know – polarize. I’m not talking about – you’ve got kind of a scale – you’ve got like boring on one side and then you’ve got…

Completely Ridiculous And Unbelievable And Crazy!

…and then you want to be kind of somewhere in the middle, where you’re polarizing – you’re not afraid to speak your mind, you’re being yourself, you’re letting your audience actually get to know you.

So I want to share the strategy of...

Continue reading here: How To Get People To Open And Read Your Emails