The Importance Of Urgency: Create A Sense Of Urgency In Yourself

The Importance Of Urgency: Create A Sense Of Urgency In Yourself

Dean returns from Funnel Hacking Live with a BIG lesson to share in today’s ‘Drive’, about the importance of urgency and why you really need to create a sense of urgency in yourself and in your business…

“Good morning everybody, this is Dean here, en route to Internet Profits HQ. It is actually 7:50 in the morning. Getting a nice early-ish start this morning, because we’ve got lots and lots planned here in the office.

“The New Beginning” – I’m About To Make A Lot Of Improvements

In fact, this is kind of a big day for all of us… Because I’m actually going in there this morning with the full intention that myself and the team (or those that can attend at least) are having a good, long meeting this morning. I’m kind of calling it…

“The New Beginning” Or “The New Chapter”

Not externally… But kind of internally. I’m about to make a lot of improvements, based on things that I’ve learned, and people that advised and helped me over the last few weeks.

You see, this one of the massive things that’s happened over the last few weeks. Obviously, yes, I have been to Funnel Hacking Live. I’ve been on a “Mastermind” cruise. And y’know, I’ve had an amazing time over the last three weeks.

Create A Sense Of Urgency In Yourself To Act On What You Learn

But, make no mistake, it was heavily focused on work, okay? And so I was learning from a lot of different, amazing people that have done a lot of different, amazing things, in a lot of different businesses and niches. So I’m taking lots of this great stuff, and I’m bringing it back to my team now, to say, “This is how we’re going to operate now. This is how we’re going to structure a few things. And this is how we’re now going forwards.”

The Importance Of Urgency To Avoid Slipping Back

And this is the message for today, that I just want to discuss with everybody. It’s to create a sense of urgency in yourself. You see, one of my mistakes over the years… ‘Cos I’ve been to tons of events – I used to go all the time – and they used to be in England a lot… But one of the things was – I used to come back, and quickly revert back to exactly how things were.

I Was In This Toxic Pattern Of Slipping Right Back Into The Same Bad Habits

So I used to hear lots of good stuff, take lots of good stuff from entrepreneurs like me. But then I’d come home and slip right back into the same patterns, the same routines, the same bad habits. And instead of improving myself, and continually growing and developing as an individual, as a leader, as an entrepreneur – I would just slide straight back into how things were.

Create A Sense Of Urgency In Yourself

And I realised this toxic pattern that I was in – where I’d go to events or “masterminds”. I’d learn some great new things – things that I knew could help our company, our clients, our processes, our team… But I’d listen to it, I’d write it down, I’d take notes on it – and then I’d come straight back, and within a week and done nothing with it. And slid right back into old routines.

It’s Hard To Admit That You Weren’t Doing Things Correctly

Because ultimately, it’s easy to continue on as you are. Y’know, change, or admitting you need to change, admitting you can be better, isn’t always easy, right? In order to admit that we can change for the better, we have to admit that things weren’t right. And to admit things weren’t right, is to admit that you weren’t doing things correctly, or you messed up. Or any of those things that no one likes to really admit to themselves.

So this is what I want to say… Whenever you are in a position where you’re learning, whether that’s through an online course, a coaching class, or a physical thing, like going to an event, a seminar, or you’re part of a “mastermind”, make sure that you create a sense of urgency in yourself and…

Make Sure That You Are Taking Immediate Action

The Importance Of Urgency – You Have To Take Immediate, Fast Action

…especially on the key things that you know and believe can dramatically help you, and make a difference.

I’m not talking about trying to do everything, right? If I tried to do everything I’ve learned from people over the last three weeks, I would probably do nothing – because of the paralysation factor, in that there was so much.

But there are key things – key, significant implementations – that I can do, that can lead to a dramatic outcome…

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