Tuesday, 12 May 2020

Problems Of Affiliate Marketing For Beginners: Risks And Challenges

Problems Of Affiliate Marketing For Beginners
Problems Of Affiliate Marketing For Beginners: Risks And Challenges
Affiliate marketing has often been touted over the years as the quickest, easiest way to start making money online. But is this still true? And what are the most significant affiliate marketing risks and challenges today? Dean dives into the major problems of affiliate marketing for beginners nowadays, and explains the main misconception that leads to the 98% failure rate in affiliate marketing today…
“Good morning. This is Dean Holland of course. Thank you for joining me here on today’s Drive, as we journey to Internet Profits HQ on this fine morning.
A little later in the morning than usual, almost 10:00 a.m. I was actually doing some live training at Internet Profits headquarters last night, until around about 1:30 a.m. So, bit of a late night last night.
I Hosted This Webinar On Why Affiliate Marketing No Longer Works For The Average Person
I Hosted This Webinar On Why Affiliate Marketing No Longer Works For The Average Person
But y’know, one of things that I continue to say is that, sometimes you’ve gotta do what you’ve gotta do. And last night was amazing!
I’ve been really working on my webinar ‘game’ – I’ve been really studying. And I’ve been learning so much about different topics, like copywriting, sales, persuasion, storytelling, And Facebook Ads is another thing I’m really diving into right now.
Last night, I got to host a webinar. Now, granted, there wasn’t that many people on there last night. It was, give or take, around about thirty-five people.
But I did a brand new presentation. And that presentation was to basically educate people on why affiliate marketing, as pretty much everyone knows it, no longer works the average person.
People Tell Me, “Dean, You’re Crazy To Say That Affiliate Marketing Is Dead!”
People Tell Me, “Dean, You’re Crazy To Say That Affiliate Marketing Is Dead!”

The Problems Of Affiliate Marketing For Beginners

You see, the only people it’s generally working for are those that sell their own products, have their own email lists of buyers, and can promote good, related, quality products to those buyers.
But what about the rest of the people? People tell me, “Dean, you’re crazy to say – to make that statement – affiliate marketing is dead.” I’m not saying it’s dead for everybody, I’m saying it is dead for the majority.
And I’m talking about… What about the the 98% that aren’t succeeding – that aren’t overcoming the risks and challenge of affiliate marketing? Why is it that affiliate marketing is still positioned and described as, “The easiest way for people to start out online…
We’ve Reached A Kind Of Tipping Point - A Critical Point
We’ve Reached A Kind Of Tipping Point – A Critical Point
“To be able to start getting traffic – do one or more forms of online advertising via Facebook AdsGoogle Ads, Microsoft Ads, native ads, email buys…” Whatever it is, right? “Drive traffic to affiliate offers, make sales, get commissions.” Y’know. And, in between, there’s building an email list of those prospects, so you can follow up with them.
Now conceptually, yes, of course it works. But for the average person facing the problems of affiliate marketing today, what’s happened is – we’ve reached a kind of tipping point. A critical point, where the cost of online advertising continues to rise.

Affiliate Marketing Risks And Challenges

I have data and statistics from over the last ten years, that show the multiples that it’s increased by. Going from pennies per click, to dollars per click.
The Average Cost Of A Front-End Affiliate Marketing E-Book Used To Be $77 To $97
The Average Cost Of A Front-End Affiliate Marketing E-Book Used To Be $77 To $97
Yeah, I’m generalising here. Not being big headed at all, or bragging in any sense… But I’ve been in this game a long time, which gives me a unique experience level, and a unique perspective that a lot of people just don’t have.
And what I can tell you, and why I say this, is that… Not only has the cost of advertising risen dramatically, by multiples. But also, y’know…
I remember when I got started, the average front-end digital product in the affiliate marketing / make money online / home business industry was $77 to $97 dollars for an e-book!
Nowadays, you’ve got people putting out software products, video courses…
Now That Same Affiliate Product Is $10 - Even With 100% Commission, You're Screwed!
Now That Same Affiliate Product Is $10 – Even With 100% Commission, You’re Screwed!

Full-Blown Programs… For Five To Ten Dollars!

Now that’s all well and good, but what does that mean? Well, the price has dropped, but the cost of advertising has gone up… When the price drops, the commission you get paid as an affiliate has to drop.
When we were being paid 50% commissions on a $97 front-end offer, we’re getting nearly 50 bucks commission, plus upsells.
Now that front-end offer, for that same product, is just $10 dollars. Even with a hundred percent commission, that’s still only ten dollars. When you balance that with the fact that the cost of getting the traffic’s gone up, but the commissions have gone down – you’re screwed, right?

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