Day To Day Profitable Tasks - The Pareto Principle 80/20 Rule

Yesterday, I gave you a full rundown of the main priorities of the week. Which is ultimately working on this funnel.

What I didn’t really talk about is all the day-to-day stuff that always has to happen as well, y’know. One of the things that I always talk to our clients about ultimately is, you’re going to find…

There’s A Few Different Categories Of Things That You Have To Do In Your Business

There’s going to be essential things and non-essential things, essentially! There’s so many essentials in your business. But the thing is y’know, some people would tell you to only focus your time on the profit producing tasks, which to a degree I can totally understand.

But the thing is, the reality is, there’s still other things that you might have to do.

It Comes Down To The 80/20 Rule

This is the Pareto Principle. And that’s how you should be looking at it. 80% of your time needs to be spent on the things that produce the actual results. And the 20% can just get spent on the other things that kind of has to happen to to keep everything sustained.

An example of this might be, let’s say if you have started a blog – just pure example, and you find out there’s some technical stuff wrong with your blog, so some of your pages aren’t working.

Well yes, that has to be fixed. But is fixing that page on your blog that has something’s wrong with it, or the logos not quite aligned properly, or this other thing that kind of bugs you and you know really needs to be sorted because you’d like to have it right.

But Is That Going To Actually Generate You Leads?

Is that going to actually make you sales generate you customers generate revenue in your business? Doubtful right? Unless your your entire business revolves around having a perfect blog, which I think that’s zero percent of the world.

But instead, let’s say one of your other tasks was to actually be setting up or completing the...

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Priority Of Steps For Building Your New Sales Funnel

Very excited about what’s coming up this week. We should really be, probably I think by the end of the week, we should have everything in place, all being well, to be able to go live within the next, hopefully, two weeks – to start testing our brand new front end offer, our brand new sales funnel. So that’s one of the major focuses.

Right now, just to kind of fill you in on where we’re at with that sales funnel, and then I’ll kind of explain what it is left that we’re going to be doing, and the kind of priority of doing things, just so you can kind of see a bit more of an insight into how I approach building a sales funnel.

So right now, we’ve obviously planned out the funnel so we’ve got that the actual pages of that built in. We haven’t done all of the copy yet. But the pages are actually in place. So we’ve got the front end, two upsells, the downsell on the second one, and then the Thank You page. That’s kind of what the funnel looks like.

Here’s a big thing – and I’ve made this mistake completely in the past…

Don’t Ever Forget When You’re Bringing Customers Into Your Business, What The End Goal Is

Okay? So what I mean by that is – what I used to do – I used to have these offers, have sales funnels, do product launches, all variety of things – keep getting customers into my business every day, week and month.

But then not really have a solidified, proper back-end campaign – a proper back-end follow-up campaign, a proper promotional procedure in the back-end of the business.

So… what do I show, what do I expose and present to my new customers? I fully believe in doing a mixture of you know value, but combining that with promotions.

At the end of the day, my range of products that I have – I know without a shadow of a doubt – can make a huge, significant difference to the people’s businesses and lives that get their hands on them. So it is my duty ultimately, to...

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4X+ Conversions Are Possible With Physical Front End Offers

So on the way to the office yesterday – mega-productive day – we actually had John down here, who’s our Business Growth Manager who basically heads up the phone side of things here at Internet Profits. He’s gone back now.

Today, and the later part of yesterday after John had gone, we actually was working heavily on a new front end offer for a new sales funnel that we’re actually creating, that we’re looking to go live with, all being well, by the end of this month.

It’s actually a free-plus-shipping style offer, so it’s actually a physical product. Just to give some advice, this has been something that’s been huge for us…

Leveraging Our Digital Products And Re-Purposing Them In A Way That Turns Them Into A Physical Product

So for example, you can take your digital product, let’s say if you’ve got a training program that’s a video course – you could take that and you could have it purposed onto a physical product such as a USB flash drive, putting on a USB stick, or a DVD disc. If you had an audio you can have it put onto CD or onto an mp3 player. Or a you can have t-shirts.

You can have all these different things in your business that basically takes the offer from being a digital to a physical product.

One of one of the reasons we do this – and I’m really adapting this into the whole business – I think from the results we’ve seen over the last 18 months, the conversions from a physical product – a free-plus-shipping style offer – compared to trying to sell that exact same thing as a digital product…

We’ve Seen 4X To 5X Conversions

So literally I think the first time we tested this, we went from about a 2 percent conversion up to around about an 8/9/10 percent conversion. So let’s just say 8 anyway – that’s a 4X online sales conversion rate. And that’s off the same amount of traffic.

So, if you think about it, imagine the traffic you’re getting in your business right now, or imagine the traffic you could be generating – what would it mean to 4X the number of buyers, the number of revenue that you’re generating in your business, literally by making this one small shift?...

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The Importance Of Follow Up Marketing Campaigns And Support For Your Customers

We’re actually working on some things with regards to our entire phone and application process. Just to give you a bit of a rundown on exactly what I mean with that and what it is that we do.

The Large Majority Of Our Revenue Is NOT Made From Sales Online

We actually change the sales environment and we actually have phone conversations, phone calls with with our customers.

How the whole process of our follow up marketing campaigns actually works is; we actually have sales funnels, so we start off with the low price products – anything under $20 essentially. And we use a whole variety of different type of offers such as, y’ know, just low value, low price digital products.

Or what we’re really, heavily moving into, and moving away from the low price digital based products, is actually physical products. We’re moving into running a lot of free plus shipping style offers.

We’ve got one at the moment that’s actually close to being released and launched, and we actually use one in in the make up and beauty company that we also have as well that my fiance runs. And we’ve seen that these work incredibly well.

So what we basically do…

We Sell Low-Priced Or Free-Plus-Shipping Offers…

…then we show people a couple of upsells.

And then we basically have follow-up campaigns, back-end campaigns that we actually put people through that basically are a combination of email campaigns, we’re just setting up text message marketing,

We Also Have Marketing Campaigns Integrated Into The Members Area

So for the products that people buy if they are digital based and they can access those in a members area, we actually have campaigns integrated into those as well, with the whole basis, essentially, to find out from our customer base that buy those low price products – who actually wants more help.

Some people are just quite alright in just buying low price digital products, and trying to follow them, and trying to go it alone. But other people, and actually the sensible thing to do, is actually to get further help – to get a lot more closer, hands-on help through mentoring or coaching.

I know certainly for me, when I first started in 2004, I spent four years being one of those guys that just kept buying products. And I did try and figure it out alone, because I actually thought (and I think I was probably led to think this from all the sales pages and products I was buying) that it was a lot easier to just follow a process and on my own and succeed.

But I came to realize after four years and hitting near bankruptcy and being over sixty thousand dollars in debt by my mid-twenties, that actually I needed...

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Systematizing Your Content To Boost Business Growth

Good morning everybody. Dean here, of course. Welcome back to another episode of The Drive here on the journey to the Internet Profits headquarters this morning. The sun is shining but it’s a little bit windy here in the UK.

Yesterday was quite a big day. We got quite a lot done yesterday actually. We’re really kind of systemising our whole content marketing strategy. So you’ll perhaps notice, and if not have a look. You can use it, kind of, as as your own case study to see what we’re doing.

The whole basic thing with these Drive videos is that, once I get to the office I hand them off to my video guy. He then edits them, adds the intro on, then passes them to my marketing assistant now.

So This Is The Whole System We Set Up Yesterday…

I walk in, hand him the video/the camera. He edits it, produces it, puts the recording onto a USB stick, hands it to my marketing assistant, who then basically takes that video, uploads it onto our YouTube channel, uploads it onto our Facebook fan page.

Then once it’s uploaded onto YouTube, takes that video, embeds it as a blog post at DeanHolland.com which you can see. Which is basically where we’re now documenting the journey to helping a hundred thousand entrepreneurs to both start and grow their businesses using the internet.

I think I mentioned yesterday we’re at 1%, so we’ve helped a thousand people start earning money on the internet as it stands right now. Round-a-bout that. So we’ve really, like I say, systematized this whole process now.

What’s exciting about that for me personally, just so you can understand myself – what exactly my thoughts are around this – is that I know that the more content we produce, and this is how – let me explain my thinking on content right. Because…

Content Marketing In Your Business Is Definitely Not An Instant Gratification Thing

You’re not going to create a piece of content and see it necessarily working for you immediately, such as a blog post. But looking long-term, think about this, if you’re watching this and listening to this right now, it means that my content is being consumed by you, right?

Which means hopefully that you’re getting to know me better, hopefully getting to like me, and over a period of time my intention is that...

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Setting Up A Full Content Marketing Strategy

Welcome to episode number 2 of The Drive. So we started this yesterday and we actually got this up, the first one up, on the new blog which is at DeanHolland.com. So we’re actually gonna be posting these there every day. So this is actually one of the big things that we’re actually doing this month. So I’ll share this one with you today.

We’ve been setting up for the last, probably two weeks approximately, a full content marketing strategy that we’re actually going to integrate with our Facebook ad strategy, with the whole purpose of going out to cold traffic with facebook ads, sending them to certain videos, certain blog posts where we’ll actually pixel people and then be able to re-target them with additional offers, such as to attend webinars or purchase free plus shipping offers, that type of thing.

There’s A Whole Strategy Behind Doing These Videos

The primary purposes obviously is to give value, but in doing so ultimately what we’re looking to do is obviously make people aware of how we can actually help them, what it is what we do here at InternetProfits, and how we can serve them in their business – because we’ve actually got quite a big mission, quite a big goal and thing that we’re working towards, here at Internet Profits.

Yesterday I actually mentioned this, when I mentioned helping 10,000 people to start grow their business. Well when I actually got to the office yesterday having spoke about that, when when Adam on my team was actually editing the video, and I was speaking to Chris who’s my marketing assistant, we was actually talking about that goal, was actually talking about that mission of striving to help 10,000 business owners.

And I had this moment of kind of an awakening if you want to call it that, where I basically decided that that was not a big enough goal. There are literally millions of people looking to live a better life, achieve financial freedom, and achieve different areas of freedom in their lives – whether that’s to just work for themselves, you know, work from home be around for their kids more – whatever those goals may be.

There are so many people looking to do that. And so I realized that we were actually restricting ourselves by saying...

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Where Has Dean Holland Been?

Hey everyone and welcome to The Drive. So this is Dean Holland and this is the first edition of my daily Drives.

So the the idea is a simple one. Not too long ago we moved into our new 2500 square foot offices here in the UK, set up a brand new InternetProfits headquarters and in order to get there every day, Monday to Friday, I have to drive for about 10 minutes or so.

And so what better way to make use of that time than to actually share what’s going on here InternetProfits – share what it is that we’re up to each day – share some great value with you, to help you start and grow your business.

So In This First Edition…

…All I want to basically do is bring you up to date on what’s been happening here in in my company InternetProfits, and exactly what’s been going off.

Because for the last few years, probably at least two or three years, other than a bit on Facebook, I haven’t really been putting out much content. And that’s because the business grew really really quickly actually, in fact probably too quickly in some respects and it caused some cracks to appear, which I’ll probably talked about in another episode.

But Today, Let Me Just Kind Of Explain Where We’re At Right Now

A few years ago we actually had a small office in Nottinghamshire city centre, not far from where I live. But I was basically moving house. And so I ended up moving out to the countryside, and it was kind of really far away from my office. And so in the end we ended up closing that office down and everybody that worked in the office with me went virtual and worked from home.

So we ended up in a position where we had several people working full-time in the UK. And we’ve also got some people working full-time and part-time in the US, and I was basically working from home.

I converted my double garage into a home office and video room/video studio, and for about two years was fine with that. But we’re about to embark on a lot of new things, and I mean A LOT...

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